Carly has been an agent since the age of 17 and was a record breaker in some of the agencies she worked with. She now works for Dataloft and starts off by pushing that you have to know your market data.

Chris highlights his old business partner, Dominic Murphy who constantly updates the local community and is consistent in his approach. Carly pushes that meaningful data is key, especially on social media and that agents have to be omni-present when sharing the data. Video is key for this and whilst local content is great, local data adds authority. It combines the personal touch, with meaningful local stats. They finish the point off by pushing that consistency is key here and you need to repeat the same actions on outbound marketing to take the guesswork away. Chris ends by highlighting her sees agents miss activity and then give up. Never give up!

Carly’s second tip is taken from Sales 101 - you must create urgency. She highlights the importance of the open house strategy in order to do this. This is a very underutilised tactic in the UK. Printing extra particulars, and giving the appearance the property is a sort after commodity. Especially in a tough market. Chris adds to this, that one off viewings are very inefficient and agents after work to the applicants timescale and not their own. We have to be efficient. 

The third tip from Carly is around Community engagement. Agents in the UK really can learn from our US and Australian cousins that become pillars of their community. Chris highlights that you don’t often earn money if you are sitting behind your desk. At The Estate Agency the big push is the “drive to five listings” and everything becomes easier after this. Hiring out a cinema, to Halloween support for parents, just being a really nice person will help you grow your business. Chris points to Episode 8 with Dom Marcel where he goes into detail on this. Helping the community in which you serve goes so far. 

Chris ends on a curve ball, as he often does, he asks Carly for one tip. She just straight in on door knocking. Pick your number for each and every day and go for it. They are the easiest instructions you will get. Remember, in the UK it is one of the only places where you can legally knock on a board that is on with another agent. Chris finishes the podcast by highlighting that if you offer value, and are consistent over 8 weeks, you WILL get a response.