Startup Confidential

Episode 150 - Poppi vs. Pepsi Prebiotic : WTF?


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Every creative mind on LinkedIn has railed against the upcoming launch of Pepsi prebiotic. That’s because it’s NOT very creative. Growth strategy for a legacy brand is very different from what works in the early-stage. Making trends and following trends each have their place in the ecosystem. Watch my take on what’s going on here. It’s not AI-psychosis, I assure you. 

Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

Please send feedback on this or other episodes to: [email protected]

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Startup ConfidentialBy Dr. James F. Richardson

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