If you coach college sports, you've probably noticed that this generation you're recruiting and coaching is much, much different than the generations before it.

They tend to need more direction. They are much more focused on their mental health. And, for many of them, their anxiety is off the charts.

So, how should coaches approach these young student-athletes in a way that brings them into the program, meshes them with your culture, and is still sensitive to their unique needs when they get to campus?

Today's guest helps programs, coaches, organizations and businesses do just that. His name is Brian Brown, and he leads the 127 Group, a consulting company that helps athletes discover their weaknesses, and what they can do to overcome them. I happened to overlap Brian's work at a D1 campus who is a client, and wanted to get him on the show to talk about his observations about this generation of student-athletes.

You can (and should!) reach out to Brian by visiting his company's website, www.the127group.com, or email him directly at [email protected]. His work is thorough, and many top programs and campuses trust his leadership and successful results with their teams.

You can also contact the host of the show by emailing us at [email protected].

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