There’s an art to interviewing Douglas Rushkoff — and really, “interview” isn’t the right word. It’s akin of offering suggestions and watching him takeoff, explore an idea, and just blow the thing wide open. As with all of his books, every page of Throwing Rocks at the Google Bus is utterly bursting with ideas — and every conversation with the author follows the trajectory, as well. It’s impossible to keep up, but if you’re lucky, you can contribute the occasional thought and marvel as Rushkoff runs with the ball. In his latest book, the writer grapples with issues of economics and fairness in the digital age, exploring why the utopian promise of digital democracy and doing no evil never quite came to fruition as many late-20th century philosophers anticipated. But much to his credit, Rushkoff is forever the optimist on the topic of technology, presenting hopeful solutions for every issue the book raises. In this hour-long conversation, we discuss Kickstarter, what’s going on with Twitter, and how all of us lowly cogs can make a meaningful impact.

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