<p>In this episode, Jen and Casper discuss the technique and science behind writing ad copy that converts, including Dan Kennedy's “10 Smart Market Diagnosis and Profiling Questions", the FBY model for ad copy writing, and the neuroscience behind "typoglycaemia" and how you can leverage it to your advantage.<br>
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Dan Kennedy's 10 Questions can be found here: https://www.entrepreneur.com/article/294042</p>

In this episode, Jen and Casper discuss the technique and science behind writing ad copy that converts, including Dan Kennedy's “10 Smart Market Diagnosis and Profiling Questions", the FBY model for ad copy writing, and the neuroscience behind "typoglycaemia" and how you can leverage it to your advantage. Dan Kennedy's 10 Questions can be found here: https://www.entrepreneur.com/article/294042

Episode 16: Converting Ad Copy

Marketing nerds Jen and Casper share their experiences (and mistakes) in all things Marketing.

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Episode 16: Converting Ad Copy

Episode 16: Converting Ad Copy

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