Higher Ed Pulse

Episode 16: Recruitment Tactics Have Dramatically Changed — Here’s How Institutions Should Optimize Their Brand for Generation Z

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A few years ago, enrollment managers couldn’t stop talking about how Millennials were disrupting the traditional student recruitment process — and now they can’t stop talking about Generation Z (people born in the mid 1990's to the early 2000's). On this week’s episode of the Enrollify Podcast, we chat with Bart Caylor about the meaningful differences between Millennials and Gen Z-ers, how enrollment managers need to adjust their communication tactics in order to win Gen Z’s attention, and what small schools with small budgets can do to stand out in an increasingly crowded market. - - - -
Connect With Our Host:
Mallory Willsea 
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
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The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you
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Higher Ed PulseBy Mallory Willsea
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