Marketers obsess with platform metrics, because these are the numbers they can tactically control the most. However, buried in every CPG product’s design are hidden sensory variables that work with or work against the efficiency of marketing. Let me explain in this episode.Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC <a href='http://www.premiumgrowthsolutions.com/'>www.premiumgrowthsolutions.com</a> Please send feedback on this or other episodes to: <a href='mailto:admin@premiumgrowthsolutions.com'>admin@premiumgrowthsolutions.com</a>

Marketers obsess with platform metrics, because these are the numbers they can tactically control the most. However, buried in every CPG product’s design are hidden sensory variables that work with or work against the efficiency of marketing. Let me explain in this episode. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com

Marketers obsess with platform metrics, because these are the numbers they can tactically control the most. However, buried in every CPG product’s design are hidden sensory variables that work with or work against the efficiency of marketing. Let me explain in this episode.Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC <a href="http://www.premiumgrowthsolutions.com/" rel="noopener noreferrer">www.premiumgrowthsolutions.com</a> Please send feedback on this or other episodes to: <a href="mailto:admin@premiumgrowthsolutions.com" rel="noopener noreferrer">admin@premiumgrowthsolutions.com</a>

Episode 161 - The Forgotten Variable That Destroys Marketing Efficiency

Who is it For? Founders of CPG start-ups. What is It? Zero B.S. perspective on running your start-up well, understanding the biases of industry stakeholders and getting the industry to work for you, not the other way around. When? Every month. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com If you want to take my founder's Quiz to see if you are ready for exponential growth, please visit : www.premiumgrowthsolutions.com/founder_resources and sign up for my e-mail list to download it. Transcripts and an entire episode library are on my podcast site. https://www.premiumgrowthsolutions.com/podcast

Business

Entrepreneurship

Management

Who is it For? Founders of CPG start-ups. What is It? Zero B.S. perspective on running your start-up well, understanding the biases of industry stakeholders and getting the industry to work for you, not the other way around. When? Every month. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com If you want to take my founder's Quiz to see if you are ready for exponential growth, please visit : www.premiumgrowthsolutions.com/founder_resources and sign up for my e-mail list to download it. Transcripts and an entire episode library are on my podcast site. https://www.premiumgrowthsolutions.com/podcast

Share Episode 161 - The Forgotten Variable That Destroys Marketing Efficiency

Sign up to save your podcasts

Episode 161 - The Forgotten Variable That Destroys Marketing Efficiency

Episode 161 - The Forgotten Variable That Destroys Marketing Efficiency

More shows like Startup Confidential

The Joe Rogan Experience

The Tim Ferriss Show

How I Built This with Guy Raz

The Daily

My First Million

The Startup CPG Podcast

The Ezra Klein Show

OPERATORS

The Rest Is Politics: US

Prof G Markets