Join Scott as he chats with Philip Li about how to increase conversion on your Amazon ads and products.

(1:51 - 4:22) How Philip got involved in the Amazon industry

(4:22 - 12:21) Different types of PR and how you can leverage PR to increase your conversion rate

(12:21 - 15:57) How to capitalize on getting featured in PR

(15:57 - 21:19) Results Philip has seen through PR and Amazon video ads

(21:20 - 22:39) How to effectively use Amazon video ads

(22:39 - 29:43) What User-Generated Content (UGC) is and how to effectively use it

(29:43 - 33:01) SMART HACK! Philip's smart hack to life and business

Website: https://blackcompass.digital/

Reddit Posts: https://www.reddit.com/r/FulfillmentByAmazon/