Join optical training expert Joyce VanRooyen as she shares practical wisdom from her 35-year career in the industry. Discover how to transform frame selection into an unforgettable patient experience, implement training that actually works, and keep patients loyal to your practice. Joyce also gives her hot take on why we should drop the term “staff” and the key to competing with corporate chains (hint: it’s not pricing)!

[00:02:25] Introduction to the optical world

[00:06:38] Choosing frames

[00:17:49] Teaching and different learning styles

[00:20:39] Training new employees

[00:24:18] Leverage new hire perspective

[00:26:10] Online versus in-person training

[00:31:53] Investing in your team

[00:34:27] AI and human connection 

[00:39:16] Hot Takes, learning starts from the top

[00:43:34] Addressing skepticism in long-standing practices

[00:45:44] Competing with corporate chains

[00:49:20] Sales lessons from Fluevog

[00:53:11] Team, not staff

[00:56:08] Worst eye gallery experience

[00:57:26] Frame fashion and tinted lenses

[01:00:24] How to give feedback

[01:02:50] Be bold
Subscribe for the latest updates from Optometry Unleashed at ⁠⁠⁠⁠⁠www.optometryunleashed.ca/newsletter⁠⁠⁠⁠⁠.

Thank You to our Sponsor(s)

⁠⁠⁠⁠⁠Otto Optics⁠⁠⁠⁠⁠

Enjoy the show? Please Follow, Like and Subscribe.