Episode 17: Paul Charett of Wood Theory Design

Paul is the perfect mix of woodworker and artist—bringing true artisan energy to life through his use of reclaimed wood, salvaged doors, and materials with soul. He gives old pieces new purpose in some of the sexiest builds across New England.

We dig into what it’s like to narrow your focus to such a specific niche—how that tight client funnel forces you to be intentional about who you work with, and why finding the right client to “marry” matters more than ever. We also talk about setting boundaries, honoring craft, and building a business that stays true to who you are.

Great conversation with an amazing dude and a wildly talented maker I’m proud to call a friend. Hope you enjoy it!

Project Size: 25-30 Projects

Yearly Revenue: $500k

Company size: 1-4 employees

Ep. 17 Guest:

@woodtheorydesign

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