In this special episode of The Responsive Lab, we conducted a webinar with experts from Allegiance Group Pursuant, Dunham and Company, RKD Group, and 5by5 Agency to explore how nonprofit fundraising has evolved in the five years since COVID-19.

The pandemic accelerated the shift to digital-first engagement, forcing organizations to rethink donor relationships, embrace AI-driven fundraising, and adopt data-driven strategies.

We discussed key trends shaping the sector, including:

- The rise of online giving and automated fundraising strategies

- How donor expectations have changed, emphasizing personalization and transparency

- The power of data analytics and predictive modeling in improving donor retention

As technology continues to evolve, nonprofits must stay ahead of the curve by investing in innovation, AI, and strategic donor engagement.

For a deeper dive into these insights, download our report: 5 Years Since COVID: How Fundraising Has Changed: https://virtuous.org/resource/5-years-since-covid/?utm_campaign=10001227-%5B2025%5D%205%20Years%20Since%20COVID&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-9XVOzJ_vdU2zi7j6gHNNXWA8vpC8l4tcM9pNB-tRft7rlWCCC8N0SlIQEu5Yi-EbAo7rgw

Discover more at: https://virtuous.org/blog/5-years-since-covid-the-future-of-fundraising-in-a-digital-first-world/

Meanwhile, check out more episodes of The Responsive Lab at virtuous.org/podcast.

Season One of The Responsive Lab is brought to you by:

VIRTUOUS

Virtuous is a software company committed to helping nonprofits grow generosity. Virtuous believes that generosity has the power to create profound change in the world and in the heart of the giver. With that in mind, it’s their mission to move the needle on global generosity by helping nonprofits better connect with and inspire their givers. Learn more about Virtuous at virtuous.org/learnmore and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist.

Special thanks to editor and sound engineer Barry R. Hill and producer Abigail Morse.