Luke Branquinho sits down with Zach Lawless, CEO of Hyer Boots, fresh from the National Finals Rodeo! Zach shares the incredible family legacy behind Hyer Boots, a brand rooted in craftsmanship and tradition since 1875. From its humble beginnings with founder C.H. Hyer to becoming a staple in Western footwear, Hyer Boots continues to set the standard for quality. Not only does Zach have a great name, but he also makes a great boot! Don’t miss this deep dive into the history and future of one of the most iconic boot brands in the business.

Learn more about your ad choices. Visit megaphone.fm/adchoices