https://thebusinessof-art.teachable.com/p/the-business-of-art

Kathy’s Links

https://www.kathysigleart.com

https://www.facebook.com/kathysigleart

https://www.instagram.com/kathysigleart

Summary

In this episode of the Business of Art podcast, host Mark McKenna interviews artist Kathy Sigle and her husband Jim. Kathy shares her journey as a professional artist, She discusses her love for watercolor painting, her artistic development, and the importance of family support in her career.  They also discuss Kathy’s journey as an artist and the evolution of her art business. They explore the challenges faced in the early days of print making, the importance of family support, and the logistics of participating in art shows. Kathy shares insights on balancing the creation of original artwork with managing prints, the significance of networking, and the systems they have established for efficiency. They also touch on adapting to market trends and offer valuable advice for aspiring artists looking to make prints as another avenue of making money with their work. In this conversation, Kathy and Mark discuss the intricacies of building a successful art business, focusing on the importance of sharing knowledge, engaging with customers, and promoting art online. They emphasize the need for persistence, quality in printing, and the value of networking within the art community. Kathy shares her experiences with selling prints, navigating challenges during the pandemic, and the significance of personal connections in the art world.

Takeaways

·         Kathy Siglel has been a professional artist since 1988.

·         She began participating in art shows alongside her mother, which helped her grow as an artist.

·         Kathy emphasizes the importance of continuous improvement in her art.

·         The journey of an artist often begins with family support.

·         Challenges in art can lead to creative solutions.

·         Making and selling prints can diversify an artist's income.

·         Networking at art shows can lead to valuable connections.

·         Having a variety of print sizes can attract more buyers.

·         Balancing original art creation with print management is crucial.

·         Establishing efficient systems can optimize time and organization.

·         Adapting to market trends is essential for success.

·         Creativity plays a significant role in business strategy.

·         Treating an art business like a business can yield better results. Sharing knowledge is key to success in the art community.

·         Persistence is essential for artists starting their journey.

·         Engaging with customers can lead to more sales.

·         Promoting art online requires consistent posting and interaction.

·         Quality materials in printing are crucial for lasting art.

·         Building relationships in the art community can lead to opportunities.

·         Understanding your market can help in pricing and selling art.

·         Diversifying income streams can stabilize an artist's business.

·         Networking can create a supportive community for artists.

·         Don't be afraid to try new things in your art business.

Keywords

Kathy Sigle, watercolor artist, Western art, artistic journey, art shows, painting techniques, art influences, balancing life and art, giclee prints, art business, challenges as an artist, networking, creativity, marketing, artist advice, fine art, fine art prints, selling art online, customer engagement, art community, marketing strategies, quality printing, artist tips