By Mark McKenna
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The podcast currently has 21 episodes available.
Join the Business of art:
https://thebusinessof-art.teachable.com/p/the-business-of-art
Dave’s Links
https://www.davidfrederickriley.com
Summary
In this episode of the Business of Art podcast, host Mark McKenna interviews
Takeaways
David's early exposure to art shaped his career path.
Transitioning from illustration to fine art was a significant shift for David.
Personal development played a crucial role in David's success.
David emphasizes the importance of mentorship in the art world.
The wildlife portraits marked a turning point in David's career.
Mindset shifts are essential for overcoming the 'starving artist' stereotype.
David's approach to pricing his artwork was informed by market research.
Establishing gallery representation was key to expanding his reach.
David's journey reflects the importance of resilience in the art industry.
Continuous learning and adaptation are vital for artistic growth.
Keywords
David Frederick Riley, wildlife painting, art career, personal development, artistic journey,
Join the Business of art:
https://thebusinessof-art.teachable.com/p/the-business-of-art
Colt’s Links
https://www.coltidolart.com
Summary
In this episode of the Business of Art podcast, Colt Idol shares his journey as a
Takeaways
Colt Idol has been a professional artist for 13 years.
Growing up in an artistic family shaped Colt's career.
Injuries in sports led Colt to focus on art.
Colt opened the Dick Idol Gallery with his family.
Building relationships with clients is crucial in art sales.
Colt emphasizes the importance of access to a wider audience.
Managing a gallery requires balancing time effectively.
Colt prefers to focus on painting rather than sales.
The gallery model allows artists to reach more clients.
Colt's disciplined approach to time management aids his creativity. Colt aims for at
least 50 hours of painting a week.
His wife plays a crucial role in managing gallery tasks.
Artists often face financial roller coasters in their careers.
It's essential to prioritize family time over work deadlines.
Emerging artists should focus on developing their identity.
Critique from non-artists can be valuable for growth.
Artists should balance personal passion with market appeal.
Colt emphasizes the importance of experimentation in early work.
Feedback is crucial for understanding audience reception.
Prolific artists can still struggle with the creative process. Prints can either help or
hurt your work depending on usage.
Limited edition prints can enhance original sales and branding.
New artists should hold off on prints until their work gains traction.
Prints should ideally be priced at 10-15% of the original's value.
Print sales can be a small but valuable part of income.
Licensing prints can provide exposure with minimal effort.
The Western genre has a unique nostalgic appeal in the U.S.
Taking your art career seriously is crucial for success.
Your behavior and presentation impact your art sales.
Outsourcing print production can save time and increase efficiency.
https://thebusinessof-art.teachable.com/p/the-business-of-art
Kathy’s Links
https://www.kathysigleart.com
https://www.facebook.com/kathysigleart
https://www.instagram.com/kathysigleart
Summary
In this episode of the Business of Art podcast, host Mark McKenna interviews artist Kathy Sigle and her husband Jim. Kathy shares her journey as a professional artist, She discusses her love for watercolor painting, her artistic development, and the importance of family support in her career. They also discuss Kathy’s journey as an artist and the evolution of her art business. They explore the challenges faced in the early days of print making, the importance of family support, and the logistics of participating in art shows. Kathy shares insights on balancing the creation of original artwork with managing prints, the significance of networking, and the systems they have established for efficiency. They also touch on adapting to market trends and offer valuable advice for aspiring artists looking to make prints as another avenue of making money with their work. In this conversation, Kathy and Mark discuss the intricacies of building a successful art business, focusing on the importance of sharing knowledge, engaging with customers, and promoting art online. They emphasize the need for persistence, quality in printing, and the value of networking within the art community. Kathy shares her experiences with selling prints, navigating challenges during the pandemic, and the significance of personal connections in the art world.
Takeaways
· Kathy Siglel has been a professional artist since 1988.
· She began participating in art shows alongside her mother, which helped her grow as an artist.
· Kathy emphasizes the importance of continuous improvement in her art.
· The journey of an artist often begins with family support.
· Challenges in art can lead to creative solutions.
· Making and selling prints can diversify an artist's income.
· Networking at art shows can lead to valuable connections.
· Having a variety of print sizes can attract more buyers.
· Balancing original art creation with print management is crucial.
· Establishing efficient systems can optimize time and organization.
· Adapting to market trends is essential for success.
· Creativity plays a significant role in business strategy.
· Treating an art business like a business can yield better results. Sharing knowledge is key to success in the art community.
· Persistence is essential for artists starting their journey.
· Engaging with customers can lead to more sales.
· Promoting art online requires consistent posting and interaction.
· Quality materials in printing are crucial for lasting art.
· Building relationships in the art community can lead to opportunities.
· Understanding your market can help in pricing and selling art.
· Diversifying income streams can stabilize an artist's business.
· Networking can create a supportive community for artists.
· Don't be afraid to try new things in your art business.
Keywords
Kathy Sigle, watercolor artist, Western art, artistic journey, art shows, painting techniques, art influences, balancing life and art, giclee prints, art business, challenges as an artist, networking, creativity, marketing, artist advice, fine art, fine art prints, selling art online, customer engagement, art community, marketing strategies, quality printing, artist tips
https://thebusinessof-art.teachable.com/p/the-business-of-art
Susan’s Links
https://celebrateart.com
Artist Application Link
https://celebrateart.com/for-artists/
Go-Giver Books by Bob Burg
https://a.co/d/id1zHsX
Summary
In this episode of the Business of Art podcast, host Mark McKenna interviews Susan Potje, the second-
Takeaways
• Susan Potje emphasizes the importance of authentic relationships in the art world.
• Persistence in applying to art shows can lead to eventual acceptance.
• Communication and professionalism are key to maintaining trust with collectors.
Keywords
Fine art, fine artists, Celebration of Fine Art, Susan Potje, art community, pricing strategies, artist
Join the Business Of Art:
thebusinessof-art.teachable.com/p/the-business-of-art
https://linktr.ee/businessof_art
Doug’s Links
https://westernskiesgallery.com/collections/doug-monson
Summary
Doug Monson, a professional charcoal artist and gallery owner, shares his journey and experiences in
Takeaways
• Mastering drawing is essential before moving on to painting.
Keywords
charcoal art, drawing, painting, gallery, artist, art business, fostering relationships, framing art, selling
https://thebusinessof-art.teachable.com/p/the-business-of-art
Summary
Dr. Michael Duchemin has over 35 years of experience in the Western art world. He has held various
Takeaways
Dr. Michael Duchemin has extensive experience in the Western art world and has held various
Museum shows are important for emerging artists as they provide prestige and recognition.
There are different levels of museum shows, with some being more prestigious than others.
Being museum-worthy means having artwork that is of high quality and suitable for display in a
museum.
Building relationships with museum board members can increase the chances of being selected
for museum shows.
Museum shows can lead to opportunities for artists to have their work collected by museums.
Know your market and explore new markets to find the best opportunities for selling your work.
Maintain an online presence and consider selling your work directly through your own website.
Understand the role of museum shows, galleries, and auctions in your career and choose the
avenues that align with your goals.
Focus on quality over quantity as you progress in your career and consider adapting your palette
to fit different regional preferences.
Seek advice and guidance from professionals in the art world to help define your market and
develop effective strategies.
Keywords
Western art, museum shows, emerging artists, museum show director, art market, selling art, museum
https://linktr.ee/businessof_art
Lindsey's Links
https://www.lindseykustusch.com/
https://www.instagram.com/lkustusch
https://www.facebook.com/lindsey.kustusch
Summary
Lindsay Kustusch, a professional fine artist, shares her journey in the art world. She started as a child who loved drawing and coloring, and eventually pursued art school in Chicago and San Francisco. After exploring different subjects and styles, she found her passion in cityscape and animal paintings. Lindsay also discusses the significance of plein air painting and the challenges and rewards it brings. She talks about the mental aspects of being an artist and the barriers she had to overcome. Lindsay also explains the inspiration behind her butterfly paintings and the process of creating them. Lindsey Kustusch discusses her artistic process, including experimenting with different tools and techniques, and the importance of using a mirror to gain a fresh perspective on her artwork. She also shares her approach to social media and the benefits of having a newsletter to connect with collectors. Lindsey emphasizes the need for time management and finding a balance between painting, promoting, and other tasks. She also provides insights into maintaining good gallery relationships and ine importance or researcning ganenes belore approaching tem. in this conversation, Lindsey kustusch shares her insights on working with galleries and pricing artwork. She emphasizes the importance of finding the right gallery that aligns with your style and goals, considering factors such as location, the artists they represent, and their collector base. Lindsey also highlights the value of having a physical space to showcase your art and the benefits of galleries in promoting and selling your work. When it comes to pricing, she suggests considering complexity, size, and the value of your name as an artist. Lindsey encourages artists to have confidence, paint consistently, and focus on quantity to gain experience and grow their careers.
Takeaways
Lindsay discusses the mental aspects of being an artist and the barriers she had to overcome
• She explains the inspiration behind her butterfly paintings and the process of creating them. Experimenting
with different tools and fechniques can lead to new artistic discoveries
Keywords
Lindsay Kustusch, professional artist, art journey, cityscape painting, animal painting. plein air painting, mental aspects of being an artist, butterfly paintings, artistic process, techniques, social media, newsletter, collectors, time management, balance, gallery relationships, research, art galleries, pricing artwork, finding the right gallery, promoting artwork, selling artwork, art collectors, art pricing strategies, painting consistently, quantity
https://linktr.ee/businessof_art
Kwani’s Links
http://www.kwaniwinder.com
https://www.facebook.com/kwaniwinder
https://www.instagram.com/kwani_winder/
Summary
Kwani Povi Winder, a professional artist since 2013, discusses balancing her art career with being a stay-at-home mom. Coming from a lineage of potters from Santa Clara Pueblo, she was encouraged to create art from a young age. After initially pursuing a biology degree, she turned to art following her father's passing. Kwani incorporates her Native American heritage into her figurative art and involves her daughters in her creative process. She shares her daily routine, which includes painting, homeschooling, and family meals. Her husband supports her by taking on parenting duties during show preparations. Kwani details her painting process, including using grids, photography, and setting up photo shoots. She emphasizes the importance of compensating models and respecting Native culture in her work. Kwani also advises artists to explore different subjects and network within the art community.
Takeaways
• Kwani Povi Winder's journey as an artist began with the encouragement of her artistic mother and a high school art teacher who inspired her.
• She initially pursued a biology degree but switched to art after her father's passing, realizing the importance of art in her life.
• Kwani incorporates her Native American heritage into her artwork, focusing on figurative art.
• As a stay-at-home artist, Kwani has found ways to involve her daughters in her art career and foster their creativity.
• Homeschooling can be a good fit for artist parents, as it allows for flexibility and the ability to travel
• Having a supportive partner is crucial for artist parents, as they can help with parenting duties and provide emotional support
• There are different paths to success as an artist, and it's important to find what works best for you
• Using grids and working from photos can be helpful in the painting process
• Participating in shows and using social media platforms like Instagram can be effective marketing strategies for artists.
• Preparing for a painting involves setting up a photo shoot and considering lighting and composition.
• Working with models can be challenging, but it's important to compensate them and respect their boundaries.
• Native American heritage plays a significant role in Kwani's art, and she strives to represent Native culture respectfully.
• Artists should consider outsourcing certain tasks to save time and focus on their strengths.
• Networking and building relationships in the art community can lead to opportunities and support.
Keywords
professional artist, stay-at-home mom, Native American heritage, figurative art, involving children in art, artist, mother, homeschooling, painting, art activities, photos, Instagram, painting, photo shoot, composition, art models, Native American heritage, artist identity, art representation, art business
https://linktr.ee/businessof_art
TJ’s Links
https://www.cunninghamfineart.com
https://www.instagram.com/tj.cunningham
Summary
In this episode, Mark interviews artist TJ Cunningham about his artistic journey. TJ shares how his passion for art began at a young age, with a pivotal moment being the sale of a sculpture at a diner that inspired him to pursue an art career. He discusses his college art studies, challenges faced in the art world, and his decision to leave galleries to build direct relationships with customers. Emphasizing the importance of treating customers like friends, TJ details his daily routine and creative process, highlighting plein air studies, Photoshop use, and the significance of strong design and accurate values in his realistic landscape paintings.
TJ also talks about his mentors, teaching experiences, and the online community he created called The Art Journey. He underscores the value of learning from others, maintaining routines, and balancing family life with painting. Mark and TJ discuss how teaching adds meaning to their work and its financial benefits. They address the importance of connecting with other artists and offer advice to beginners: read business books, develop your craft, and recognize that painting requires hard work and practice. Focus on creating great work, continuously learning, and marketing your art without relying solely on galleries.
Keywords
artist journey, passion for art, selling art, leaving galleries, building customer relationships, daily routine, art process, landscape painting, plein air studies, reference photos, Photoshop, composition, design, values, visual flow, focal point
Takeaways
Believe in Yourself: Confidence in your abilities is crucial for success.
Cultivate Customer Relationships: Building strong customer connections is essential for a thriving art business.
Consistency and Dedication: Regularly creating art improves skills and leads to success.
Daily Routine and Task Management: A structured routine helps manage various aspects of an art career.
Independent Selling: Transitioning from galleries to direct sales gives artists more control over their business and customer relationships.
Plein Air Studies: These are valuable for capturing the realism and feel of a landscape.
Photoshop as a Tool: Useful for composing and manipulating reference photos.
Strong Design and Accurate Values: Crucial for successful paintings.
Visual Flow and Focal Points: Important for guiding the viewer's eye through the painting.
Composition Principles: Using rules like the rule of thirds and the golden ratio enhances overall composition.
Learn from Others: Gaining knowledge from other artists and mentors is valuable.
Teaching: Adds meaning and fulfillment to an artist's work and can be financially beneficial.
Balance and Routine: Important for managing family life and painting.
Community Connection: Connect with other artists to combat loneliness.
Business Knowledge: Read business books to understand the business side of art.
Developing Skills: Painting is a skill that can be learned and improved.
Focus on Great Work and Learning: Continuously create and learn.
Selling Art: Focus on selling products, not time, and consider marketing and advertising independently.
https://linktr.ee/businessof_art
Frank’s Links
http://serranofineart.com/
https://www.facebook.com/frank.serrano.18
https://www.instagram.com/serranoartist/
Summary
Frank Serrano is a full-time artist with over 30 years of experience. Starting young, he studied business and initially owned a screen printing business, allowing him to pursue fine art part-time. Eventually, he transitioned to fine art full-time, joining art organizations and painting landscapes and seascapes, leading to his first gallery representation. Frank emphasized the importance of good work, confidence, inventory when approaching galleries, and marketing through social media.
The conversation explores the shift in the art industry due to social media and online galleries. Frank shares his experience transitioning from traditional galleries to selling through his website and social media. He discusses the benefits and challenges of using social media for marketing and selling art, including posting high-quality work and engaging with potential buyers.
Frank emphasizes the significance of plein air painting and the value of painting from life to develop artistic skills and capture nuances of color and atmosphere. He discusses his journey, including teaching, writing books, networking with other artists, and continually learning and improving.
Frank shares his approach to painting, using a limited palette and focusing on values. He provides tips for plein air painting, such as staying compact and being prepared. He discusses the essentials of plein air painting, emphasizing simplicity and preparation, and the importance of capturing the scene quickly due to fleeting light.
Frank talks about finding where Maynard Dixon painted and the challenges of plein air painting. He discusses the role of studies in his studio work for color and value reference and emphasizes craftsmanship and brushwork. He shares experiences of learning from artists like Richard Schmidt and Clyde Aspevig, and advice from his father and a collector about staying humble, putting work out there, and continuing to paint.
Takeaways
Frank Serrano has been a full-time artist for over 30 years.
He transitioned from screen printing to pursuing fine art full-time.
The importance of good work, confidence, and enough inventory when approaching galleries.
Social media is significant for marketing oneself in today's art market.
Social media has changed the dynamic of marketing and selling artwork, allowing artists to reach a wider audience and sell directly.
Posting high-quality work and engaging with potential buyers on social media can lead to sales and opportunities.
Plein air painting allows artists to capture the nuances of color and atmosphere from life.
Developing a strong reputation in the art industry requires careful financial planning and strategic decision-making.
Teaching workshops can provide additional income and opportunities for artists.
Networking and continuous learning are important for growth.
A limited palette simplifies color mixing and creates color harmonies.
Values are crucial for successful painting.
Staying compact with the right equipment is helpful for plein air painting.
Preparing paints and materials before heading out saves time and allows for more effective work.
Plein air studies can be used as references for color and value in studio work.
Learning from other artists can greatly influence one's work.
Meeting and connecting with other artists provide opportunities for growth and learning.
Staying humble, putting work out there, and continuing to paint are important for artistic growth and success.
Keywords
Frank Serrano, full-time artist, artist journey, screen printing, fine art, landscape painting, seascape, gallery representation, art marketing, social media, art industry, online galleries, selling art, art gallery, plein air, oil painting, painting atmosphere, teaching art, writing books, networking, continuous learning, painting approach, limited palette
The podcast currently has 21 episodes available.
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