Join the Business of Art:https://thebusinessof-art.teachable.com/p/the-business-of-artJoe's Links:Website: https://www.kronenbergart.net/Facebook: www.facebook.com/kronenbergartBrush-Hog: www.brush-hog.comInstagram: https://www.instagram.com/joe kronenberg/SummaryIn this episode of the Business of Art podcast, host Mark McKenna interviews artist Joe Kronenberg, who shares his journey from a wildlife artist to a successful oil painter. Joe discusses the evolution of his career, the impact of galleries, and how he adapted his business model during the COVID-19 pandemic. He emphasizes the importance of sales skills for artists and offers practical advice on approaching commissions and building relationships with clients. In this conversation, Mark McKenna and Joe Kronenberg explore the multifaceted world of art, focusing on the importance of building relationships in sales, staying true to one's artistic vision, and the evolution of an artist's style. They discuss the challenges of selling art, the significance of time management, and the balance between creating original works and prints. Joe shares insights on defining success in an artistic career and the importance of continuous growth and learning in the art field.TakeawaysJoe Kronenberg began his artistic journey in second grade, discovering his talent for drawing.He transitioned from pastels to oil painting, which allowed for larger and more expressive works.COVID-19 forced Joe to reassess his reliance on galleries, leading to greater financial success independently.Galleries can provide exposure and access to collectors, but artists should also diversify their income streams.Sales experience is invaluable for artists, helping them navigate commissions and client relationships.Building rapport with clients is crucial; artists should treat potential buyers as friends.Understanding the emotional aspect of art sales can enhance the selling process.Artists should be prepared to quote prices immediately to capitalize on client interest.Creating a positive experience for clients can lead to repeat business and referrals.Effective communication and relationship-building are key to a successful art career. Art serves as a solution to aesthetic problems for clients.Building relationships is key to successful art sales.Artists often sell themselves in everyday interactions.Transitioning from a sale to a commission can be smooth.It's essential to ask for the business without pressure.Artists should paint for themselves, not just for collectors.Artistic styles evolve over time; it's natural and necessary.Time management is crucial for productivity in art.Diversifying sales through prints can reach a broader audience.Success in art is defined by personal growth and fulfillment.Chapters00:00 Introduction to Joe Kronenberg's Artistic Journey02:22 The Evolution of Joe's Artistic Style08:04 Navigating the Gallery Landscape15:15 The Impact of COVID on Art Sales19:38 Sales Strategies for Artists29:09 Approaching Commissions Effectively32:24 The Importance of Immediate Pricing35:01 Pricing Strategies for Art35:49 Navigating Client Interactions39:34 Building Relationships Over Sales43:27 Creating a Comfortable Sales Environment46:54 Art as a Solution to Problems52:46 Staying True to Your Artistic Vision58:59 Evolving as an Artist01:00:24 Establishing a Productive Routine01:01:13 Time Management and Creative Focus01:06:36 Diversifying Art Sales: Prints and Originals01:14:27 Defining Success in an Artistic Career01:22:06 Advice for Emerging Artists: Finding Your path

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Episode 29 - Scott Jones - What Galleries Really WantScott's Links:

https://www.facebook.com/scott.jones.73932https://www.instagram.com/scottjonesfineart/

SummaryIn this episode of the Business of Art podcast, host Mark McKenna interviews Scott Jones, an art enthusiast: and former business executive who transitioned Into the art world. Scott shares his journey from collecting art at a young age to managing gallerles and building relationships with artists. He emphasizes the importance of personal connections in the art market, the need for artists to promote themselves online, and the value of newsletters in maintaining collector engagement. Throughout the conversation, Scott provides insights into navigating the art market, the significance of art shows, and the evolving landscape of art sales. In this conversation, Scott Jones and Mark McKenna discuss the essential elements of building a successful art career, emphasizing the importance of consistent communication, strong gallery relationships, and understanding market dynamics. They explore the significance of managing expectations, the role of geography and seasonality in art sales, and the evolving role of galleries in promoting artists. The discussion also highlights the importance of networking and relationship building, providing valuable insights and parting wisdom for artists looking to thrive in the art industry.art, business, collecting, galleries, artist relationships, marketing, online presence, newsletters, art shows, personal connection, art communication, gallery relationships, artist success, market dynamics, art sales, networking, artist advice, art industry, artist promotion, art marketingTakeawaysScott Jones has been passionate about art since age 15.He transitioned from a business career to the art world.Art shows are vital for networking and collecting.Building relationships with artists enhances the collecting experience.Personal connections with artists add value to the artwork.The art market requires a blend of creativity and business acumen.Artists should actively promote themselves online.Newsletters are crucial for maintaining collector engagement.Small venues can provide significant opportunities for artists.Continuous improvement is essential for long-term success. Do your homework and choose the right platform for communication.Consistent communication, like newsletters, keeps artists connected with their audience.Managing expectations is crucial for successful gallery relationships.Artists should strive for consistency In their work for long-term success.Understanding market dynamics, including seasonality, is vital for artists.Galleries still play an essential role in an artist's career.Networking and building relationships can lead to more opportunities.Artists should be prepared to showcase their work at any moment.The right piece must meet the right person at the right time for a sale.Artists can achieve success by debunking the starving artist myth.

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Morgan’s Links:

http://morganweistling.com/https://www.proko.com/course/painting-without-a-brainhttps://www.instagram.com/weistling/https://www.facebook.com/morganweistlingfineart

Summary

In this episode of the Business of Art podcast, host Mark McKenna interviews renowned artist MorganWeistling, who shares his extensive journey in the art world. From his early influences and formal training tohis transition into Hollywood illustration, Morgan discusses the challenges and lessons learned throughout hiscareer. He emphasizes the importance of hard work, taking direction, and the reality of being an artist.Morgan also delves into his creative process, the effort that goes into each painting, and the joy of creating artfor others to appreciate. In this conversation, Morgan Weistling shares insights into the life of a visual artist,discussing the advantages of being able to showcase work quickly compared to other art forms. He delves intohis artistic process, emphasizing the importance of feedback and critique, and reflects on his transition fromillustration to fine art, highlighting the challenges and rewards of this journey. In this conversation, MorganWeistling shares his journey from illustration to fine art, discussing the challenges and realities of making thistransition. He reflects on the impact of AI on the art world, expressing concerns about the devaluation oforiginal artwork and the oversaturation of imagery. Weistling emphasizes the importance of adaptability forartists in the face of changing industry dynamics and offers advice for aspiring artists, highlighting the value oflearning traditional skills and maintaining a positive outlook despite challenges.

Takeaways

Morgan was born into a family that encouraged his artistic pursuits.
He received formal training at the Brandes Art Institute under Fred Fixler.
Morgan transitioned from Hollywood illustration to fine art in 1998.
He emphasizes the importance of storytelling in his artwork.
Morgan learned valuable skills from his time as a Hollywood illustrator.
He believes in the necessity of hard work and dedication in art.
Morgan stresses the importance of taking direction and criticism.
He creates detailed and narrative-driven paintings.
Morgan's creative process involves extensive planning and preparation.
He finds joy in creating art that others can appreciate.
Being a visual artist allows for quick showcasing of work.
The artistic process involves meticulous planning and execution.
Feedback from trusted sources is crucial for artistic growth.
Transitioning from illustration to fine art can be challenging but rewarding.Understanding the market and pricing your work appropriately is essential.
Artistic vision develops through years of study and influence.
Surrendering a painting means accepting it as complete, despite ongoing dissatisfaction.Using tools like mirrors can help artists gain perspective on their work.
The journey of an artist is often a chase for satisfaction and improvement.Collaboration and critique can enhance artistic development.
Fame in the art world does not always equate to financial success.
AI is a significant disruptor in the art industry, affecting the value of original works.
The oversaturation of imagery has devalued prints and original art alike.
Artists must adapt to survive in a changing landscape.

Learning traditional art skills remains valuable, regardless of industry changes.Creativity extends beyond the canvas; it includes problem-solving in life.Aspiring artists should not give up on their dreams despite challenges.
There is still hope for artists who strive for excellence.

Having a day job while pursuing art can provide financial stability.

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Paul’s Links:

https://paulrhymer.comhttps://www.instagram.com/rhymerstudio/https://www.facebook.com/PaulRhymerStudio

Summary

In this episode of the Business of Art podcast, host Mark McKenna interviews renowned wildlife sculptor PaulRhymer. They discuss Paul's artistic journey, from his early influences and experiences at the Smithsonian to histransition into full-time sculpture. Paul shares insights on navigating the art world, building connections, and theimportance of community and mentorship among artists. His story highlights the generosity of the art communityand the value of learning from others in the field. In this conversation, Paul Rhymer discusses the significance ofmentorship in the art world, the challenges of establishing an artistic identity, and the complexities of navigating thebusiness side of art. He emphasizes the importance of hard work, resilience, and finding creative solutions toproblems. Rhymer also shares insights on leveraging social media for artistic promotion and the necessity ofbuilding strong relationships with galleries to ensure mutual success. In this conversation, Paul Rhymer discussesthe significance of relationships in the art world, particularly with galleries and foundries. He shares insights onnavigating the foundry process, the challenges faced by foundries today, and the importance of building trust withthem. Rhymer also reflects on the artist's journey, market isolation, and the generosity of the art community,emphasizing that the effort put into these relationships can lead to greater rewards in one's artistic career.

Takeaways

Paul Rhymer's artistic journey began with a family background in art.
His experience at the Smithsonian shaped his skills in taxidermy and sculpture.
Transitioning from illustration to sculpture was a significant turning point for Paul.
Building connections in the art world is a gradual process that requires patience.
Mentorship plays a crucial role in an artist's development and success.
The wildlife art community is known for its generosity and support among artists.
Paul emphasizes the importance of being open to feedback and learning from others.
Artistic growth often comes from collaboration and sharing experiences with peers.
Finding a balance between professional work and personal artistic expression is essential.Community organizations and societies provide valuable networking opportunities for artists.Mentorship plays a crucial role in an artist's development.
Artistic identity is shaped by influences and experiences.
Navigating the business side of art can be challenging.
Hard work often outweighs natural talent in achieving success.
Finding motivation is essential for artistic growth.
Social media can be a valuable tool for artists.
Building trust with galleries is vital for long-term success.
Artists should strive to be distinctive in their work.
Resilience is key in overcoming obstacles in the art world.
Creative problem-solving can enhance an artist's marketability.
The art world is highly interconnected, making relationships crucial.
Recommendations from other artists can lead to gallery opportunities.
Trust is essential in business relationships within the art community.
Visiting foundries can provide valuable insights for sculptors.
Labor shortages are a significant challenge for foundries today.
Building trust with foundries can lead to better service and outcomes.
Shipping costs can be a major expense for artists selling out of state.
Maintaining relationships with galleries is vital for success.
Listening to feedback from the public can improve artistic work.
The art journey is enriched by community involvement and generosity.

Paul Rhymer, wildlife sculpture, art community, mentorship, taxidermy, Smithsonian, art career, artist connections,bronze sculpture, wildlife art, art mentorship,

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Dave’s Links

https://davelamurejr.com

Summary

In this episode of the Business of Art podcast, host Mark McKenna interviews sculptor Dave LaMure Jr., who

Takeaways

Dave LaMure Jr. is a full-time sculptor and painter.

Seek out qualified critics for your work.

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Gladys’ Links:

https://www.roldandemoras.com

Keywords

Gladys Roldan-de-Moras, art, charrería, painting, fine art, cultural representation, Western art,

Summary

In this episode of the Business of Art podcast, host Mark McKenna interviews artist Gladys Roldan-de-

Takeaways

Join the Business of Art Courses:

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Other links

linktr.ee/businessof_art

Summary

In this episode of the Business of Art podcast, Mark McKenna discusses the intricacies of

Takeaways

gallery.

professionalism.

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Greg Denning’s Links

https://www.youtube.com/@GregDenning

Summary

In this episode of the The Business of Art podcast, Mark McKenna is interviewed by Greg Denning,

Takeaways

Keywords

Mark McKenna, Greg Denning, Formidable Family Man, art journey, path to mastery, wildlife painting,

https://thebusinessof-art.teachable.com/p/the-business-of-art

Troy’s Links

http://auctionsbyblack.net/

Summary

In this episode of the Business of Art podcast, host Mark McKenna interviews Troy Black, a

Takeaways