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Episode 29 - Scott Jones - What Galleries Really WantScott's Links:

https://www.facebook.com/scott.jones.73932https://www.instagram.com/scottjonesfineart/

SummaryIn this episode of the Business of Art podcast, host Mark McKenna interviews Scott Jones, an art enthusiast: and former business executive who transitioned Into the art world. Scott shares his journey from collecting art at a young age to managing gallerles and building relationships with artists. He emphasizes the importance of personal connections in the art market, the need for artists to promote themselves online, and the value of newsletters in maintaining collector engagement. Throughout the conversation, Scott provides insights into navigating the art market, the significance of art shows, and the evolving landscape of art sales. In this conversation, Scott Jones and Mark McKenna discuss the essential elements of building a successful art career, emphasizing the importance of consistent communication, strong gallery relationships, and understanding market dynamics. They explore the significance of managing expectations, the role of geography and seasonality in art sales, and the evolving role of galleries in promoting artists. The discussion also highlights the importance of networking and relationship building, providing valuable insights and parting wisdom for artists looking to thrive in the art industry.art, business, collecting, galleries, artist relationships, marketing, online presence, newsletters, art shows, personal connection, art communication, gallery relationships, artist success, market dynamics, art sales, networking, artist advice, art industry, artist promotion, art marketingTakeawaysScott Jones has been passionate about art since age 15.He transitioned from a business career to the art world.Art shows are vital for networking and collecting.Building relationships with artists enhances the collecting experience.Personal connections with artists add value to the artwork.The art market requires a blend of creativity and business acumen.Artists should actively promote themselves online.Newsletters are crucial for maintaining collector engagement.Small venues can provide significant opportunities for artists.Continuous improvement is essential for long-term success. Do your homework and choose the right platform for communication.Consistent communication, like newsletters, keeps artists connected with their audience.Managing expectations is crucial for successful gallery relationships.Artists should strive for consistency In their work for long-term success.Understanding market dynamics, including seasonality, is vital for artists.Galleries still play an essential role in an artist's career.Networking and building relationships can lead to more opportunities.Artists should be prepared to showcase their work at any moment.The right piece must meet the right person at the right time for a sale.Artists can achieve success by debunking the starving artist myth.

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