The Professional Artist Podcast: Art Business Transformations

By The Professional Artist AssociationBusiness Entrepreneurship Arts Visual Arts

The Professional Artist Podcast: Art Business Transformations episodes

October 27 How to Sell Your Art (Stop Trying to Make the Sale)
Free 4-Day “Gallery Ready” Challenge for artists: https://professionalartist.com/free
Alejandra works with galleries and shows at art fairs on three continents, where she learned that collectors buy connection, not pressure.
Learn how to present yourself and your work to galleries with that same ease.
Join us live online Nov 16–19 at 7PM ET to learn when you’re gallery-ready, how to price your work and how to present yourself with confidence.
Register free.
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Does pushing harder to sell your art make buyers walk away?
In this episode of The Professional Artist Podcast, geometric painter Alejandra Sieder is featured by the Professional Artist Association (https://professionalartist.com/join), the world’s fastest-growing global community for committed fine artists.
Alejandra is a Venezuelan-born painter based in Australia, with work shown at art fairs in Berlin, Singapore, Hong Kong, and the USA. She spent decades as a graphic designer before committing fully to painting.
Instead of chasing sales, she builds her career through small decisions made consistently over time.
In this deep dive, Alejandra breaks down what to do, and what not to do, when a collector approaches your work.
She also explains why people really decide to buy, and how to know when you are ready to leave your day job.
This episode is a grounded look at selling without pressure and making the move to full-time artist at the right moment.
“If you sell from scarcity, you will not sell the painting. People know when you are pushing for a sale.”
—Alejandra Sieder
Timestamps:
00:00 Content Note and Introduction
01:52 Many Territories: Identity, Migration, and Geometry
04:39 Thirty Years Balancing Graphic Design and Painting
07:46 Using Your Day Job to Build Your Art Career
10:01 Labyrinth: A New Sense of Time
13:50 Building Income Streams as an Independent Artist
16:04 What to Do When a Collector Enters Your Booth
19:57 Selling Without Scarcity: Letting the Painting Choose
19:58 Golden Cave: A Decade in One Painting
21:23 Final Advice
Connect with Alejandra
Website: https://alejandrasieder.com/
Instagram: https://www.instagram.com/alejandrasieder/
Learn more about The Professional Artist Association:
Mentoring:
Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:
https://professionalartist.com/apply
Membership:
Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/join
Free Letter:
Join 50,000+ artists getting Free advice & inspiration every week:
https://professionalartist.com/podcast/#join-free-artist-letter
Instagram: https://www.instagram.com/professionalartistaccelerator
Ready to take the next step in your art career?
We are hosting a free 4-Day Challenge online to help artists like you get back on track.
Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery…
…this live, virtual, and interactive challenge will help get you get unstuck.
Register to get a free pass here: https://professionalartist.com/free
If you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.
25 min
October 20 How to Make Money as an Artist (With Multiple Income Streams)
Free 4-Day “Gallery Ready” Challenge for artists: https://professionalartist.com/free
Glory Day earns money as an artist in many ways, including through galleries. Learn how to land your first (or next) gallery now.
Join us live online Nov 16–19 at 7PM ET to learn when you’re gallery-ready, how to price your work and how to present yourself with confidence. Register free.
Can selling your art feel natural or does it always come with a performance?
In this episode of The Professional Artist Podcast, interdisciplinary artist Glory Day McSharry is featured by the Professional Artist Association (https://professionalartist.com/join), the world’s fastest-growing global community for committed fine artists.
Glory Day is based in South Carolina and has built a thriving art business across three income streams: galleries, national art festivals, and commissions.
Each one feeds the others in ways that aren’t immediately obvious from the outside.
Rather than following a fixed formula, she has learned to spot opportunities and clear whatever is in the way of taking them, turning that instinct into a sustainable practice.
In this conversation, Glory Day breaks down how to build multiple income streams from a single art practice, where to find buyers beyond traditional galleries, and how to sell your work without feeling like a salesperson.
“Sales is a language that you learn because it has to do with helping someone give you the means to continue your practice, which happens to be money.”
—Glory Day McSharry
Timestamps:
00:00 Introduction
01:38 Fancy Pantry: Personal Narrative in the Paintings
04:04 Three Income Streams
05:57 Breaking Down the Numbers
07:34 Working in Series and Studio Output
09:11 Green Puddles: Chaos, Interior Space, and Home Renovation
11:06 The California Festival Failure
13:28 What It Takes to Show Up Well at Festivals
14:48 Selling Without Performing: The Philosophy Behind the Work
19:27 Bloodlines - Monumentalizing Female Labor
21:20 Final Advice
Connect with Glory Day
Website: https://www.glorydayloflin.com/aboutme
Instagram: https://www.instagram.com/glorydaystudio/
Learn more about The Professional Artist Association:
Mentoring:
Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:
https://professionalartist.com/apply
Membership:
Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/join
Free Letter:
Join 50,000+ artists getting Free advice & inspiration every week:
https://professionalartist.com/podcast/#join-free-artist-letter
Instagram: https://www.instagram.com/professionalartistaccelerator
Ready to take the next step in your art career?
We are hosting a free 4-Day Challenge online to help artists like you get back on track.
Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery…
…this live, virtual, and interactive challenge will help get you get unstuck.
Register to get a free pass here: https://professionalartist.com/free
If you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.
24 min
October 13 How to Succeed As An Artist Without Compromising Your Art
Free 4-Day Challenge for artists: https://professionalartist.com/free
Join us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.
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Can you build a successful art career without letting success change the art you make?
In this episode of The Professional Artist Podcast, painter Loribelle Spirovski is featured by the Professional Artist Association (https://professionalartist.com/join), the world’s fastest-growing global community for committed fine artists.
Loribelle is a Filipino-Australian figurative painter whose psychologically charged portraits have been exhibited internationally.
She has earned multiple selections for Australia’s prestigious Archibald Prize, including the 2025 People’s Choice Award.
Along the way, she learned that the job side of an art career can compromise the integrity of the work itself.
In this episode, Loribelle shares why trying to make the “right” art can hold you back, how to start earning from your art before a gallery represents you, and why working harder can eventually work against you.
“I was trying to please these imagined judges instead of being true to what I actually wanted to paint..”
—Loribelle Spirovski
Timestamps:
00:00 Introduction
01:38 Lux Aeterna: Memory, Trauma, and the Body
05:21 Growing Up Between Cultures
08:14 The MFA Decision
11:32 Getting Into Residencies Without a Strong CV Yet
14:48 How Curators Actually Find Artists
17:03 Pricing Work When You’re Still Building Confidence
19:44 Memento Mori: When the Work Shifts Direction
22:17 Final Advice
Connect with Loribelle
Website: https://loribellespirovski.com/
Instagram: https://www.instagram.com/loribellespirovski
Learn more about The Professional Artist Association:
Mentoring:
Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:
https://professionalartist.com/apply
Membership:
Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/join
Free Letter:
Join 50,000+ artists getting Free advice & inspiration every week:
https://professionalartist.com/podcast/#join-free-artist-letter
Instagram: https://www.instagram.com/professionalartistaccelerator
Ready to take the next step in your art career?
We are hosting a free 4-Day Challenge online to help artists like you get back on track.
Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery…
…this live, virtual, and interactive challenge will help get you get unstuck.
Register to get a free pass here: https://professionalartist.com/free
If you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment.
We read every single one.
30 min
October 06 How to Get Your Art Into Museums (What Actually Works)
Free 4-Day Challenge for artists: https://professionalartist.com/free
Join us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.
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How does an artist actually get their work into a museum?
In this episode of The Professional Artist Podcast, painter Elizabeth Barlow is featured by the Professional Artist Association (https://professionalartist.com/join), the world's fastest-growing global community for committed fine artists.
Based in California, Elizabeth has built a career that has taken her work into museums, hospitals, churches, corporate collections, and the San Francisco Opera.
Along the way, she has learned that museum opportunities often begin long before an artist ever asks a curator to consider their work.
In this episode, Elizabeth shares how artists can build genuine relationships with museums and curators, what to do when you don't already have a connection inside an institution, and why supporting museums can be an investment in your own career.
She also explores a less obvious route into museum collections and why some opportunities need to be created rather than waited for.
“I view it as an investment in my art to get to know people, to support them and to support the museum.”
—Elizabeth Barlow
Timestamps:
00:00 Introduction
01:38 Empress - From Portraits in Absentia to Flower Portraits
05:13 Getting Into Museum Collections - The Long Game of Showing Up
08:28 The San Francisco Opera Donation - A Gift That Led to a Commission
09:47 The Phoenix Rose - What Survived the Fire
12:20 When Donating Work Makes Strategic Sense
13:52 Approaching Institutions Cold
15:18 Transfiguration - The Church Commission
18:17 Final Advice
Connect with Elizabeth
Website: https://www.elizabethbarlowart.com/
Instagram: https://www.instagram.com/elizabethbarlowartist/
Learn more about The Professional Artist Association:
Mentoring:
Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:
https://professionalartist.com/apply
Membership:
Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/join
Free Letter:
Join 50,000+ artists getting Free advice & inspiration every week:
https://professionalartist.com/podcast/#join-free-artist-letter
Instagram: https://www.instagram.com/professionalartistaccelerator
Ready to take the next step in your art career?
We are hosting a free 4-Day Challenge online to help artists like you get back on track.
Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery…
…this live, virtual, and interactive challenge will help get you get unstuck.
Register to get a free pass here: https://professionalartist.com/free
If you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.
23 min
September 29 How to Get Your Art Discovered (Without Chasing Galleries)
Free 4-Day Challenge for artists: https://professionalartist.com/free
Join us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.
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What if getting your art discovered has less to do with chasing galleries and more to do with putting your work where people can find it?
In this episode of The Professional Artist Podcast, landscape painter Thomas Sarrantonio is featured by the Professional Artist Association (https://professionalartist.com/join), the world's fastest-growing global community for committed fine artists.
Based in New York, Thomas has been exhibiting since the 1980s and has spent decades building his career around painting, teaching, and his local artistic community.
His work has earned a Pollock-Krasner grant and gallery representation, but many of those opportunities came to him rather than through actively pursuing galleries.
In this episode, Thomas shares how showing his work in libraries, bakeries, and other community spaces helped create unexpected opportunities, how relationships with other artists contributed to his career, and what he has learned from working with multiple commercial galleries.
“Galleries have found me. I never really was good at selling myself, and I didn't feel comfortable doing that, so I usually just gave up on that.”
— Thomas Sarrantonio

Timestamps:
00:00 Introduction
01:38 Field Painting : Plein Air at First Light
04:43 Showing Up Without Selling Yourself - Libraries, Bakeries, and Community
08:26 Practical Tips for Showing Outside Commercial Galleries
10:55 Sunset With Storm Offshore: A Labor of Love
15:49 Never Give Up Creative Freedom to a Gallery
18:21 Visibility
20:33 Final Advice
Connect with Thomas
Website: https://www.thomassarrantonio.com/
Instagram: https://www.instagram.com/thomassarrantonio/
Learn more about The Professional Artist Association:
Mentoring:
Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:
https://professionalartist.com/apply
Membership:
Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/join
Free Letter:
Join 50,000+ artists getting Free advice & inspiration every week:
https://professionalartist.com/podcast/#join-free-artist-letter
Instagram: https://www.instagram.com/professionalartistaccelerator
Ready to take the next step in your art career?
We are hosting a free 4-Day Challenge online to help artists like you get back on track.
Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery…
…this live, virtual, and interactive challenge will help get you get unstuck.
Register to get a free pass here: https://professionalartist.com/free
If you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.
24 min
September 22 How to Build Your Art Career With a Day Job (What Actually Works)
Free 4-Day Challenge for artists: https://professionalartist.com/free
Join us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.
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What if keeping your day job could actually help you build a stronger art career?
In this episode of The Professional Artist Podcast, ceramic artist Oami Powers is featured by the Professional Artist Association (https://professionalartist.com/join), the world's fastest-growing global community for committed fine artists.
Based in North Carolina, Oami spent nearly two decades working in clothing and product design before finding her way to ceramics.
She has since built a nationally exhibited studio practice while continuing to work a day job four days a week.
In this episode, Oami shares why financial stability can give artists the freedom to develop their work without rushing the process, what moved her career forward without a single defining "big break," and why taking longer to find your voice can ultimately be an advantage.
“It takes you a while to figure out who you are as an artist, even if you're starting in your 40s like me… and having a day job allows you to do that.”
— Oami Powers
Timestamps:
00:00 Introduction
01:38 Tender Tangle - A Pile of Ceramic Objects
04:04 From Clothing Design to Clay - Finding the Right Medium
06:51 The First Residency While Keeping the Day Job
09:15 Working at the Museum - Learning the Art Ecosystem
11:05 Adrift - Building a Visual Vocabulary from Memory
13:06 Why Quitting the Day Job Too Soon Can Cost You
16:05 What a Serious Art Career Looks Like Alongside a Day Job
18:06 Ghost - A Piece Made from Grief
20:38 Final Advice
Connect with Oami
Website: https://www.oamipowers.com/
Instagram: https://www.instagram.com/oamipowersart/
Learn more about The Professional Artist Association:
Mentoring:
Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:
https://professionalartist.com/apply
Membership:
Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/join
Free Letter:
Join 50,000+ artists getting Free advice & inspiration every week:
https://professionalartist.com/podcast/#join-free-artist-letter
Instagram: https://www.instagram.com/professionalartistaccelerator
Ready to take the next step in your art career?
We are hosting a free 4-Day Challenge online to help artists like you get back on track.
Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery…
…this live, virtual, and interactive challenge will help get you get unstuck.
Register to get a free pass here: https://professionalartist.com/free
If you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.
24 min
September 15 How to Stop Undercharging for Your Art (And Get Paid What You're Worth)
Free 4-Day Challenge for artists: https://professionalartist.com/free
Join us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.
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In this episode of The Professional Artist Podcast, artist and muralist Pepa Ivanoff is featured by the Professional Artist Association (https://professionalartist.com/join), the world's fastest-growing global community for committed fine artists.
Originally from Australia and now based in Costa Rica, Pepa has built an international career completing 343 murals around the world in just nine years.
Along the way, she learned that treating art like a profession also means understanding exactly what your work costs to create and being willing to charge accordingly.
In this episode, Pepa shares how undercharging led her to resent projects she should have enjoyed, what changed when she calculated the true costs behind her work, and why knowing your value helps you identify which clients and opportunities are actually worth pursuing.
“If you're serious about being an artist, being compensated financially for that is something that you need to get really comfortable with.”
— Pepa Ivanoff

Timestamps:
00:00 Introduction
01:38 Entre Palmeras - A Studio Canvas
03:17 From Surfboards to Murals - How It All Started
04:48 Questioning the Myth That Art Isn't a Real Career
07:25 Financial Freedom on Your Own Terms
09:15 Saying No More Than Yes - Evolving the Commission Practice
11:15 The Bird of Paradise Mural - A Repeat Client
12:09 Having the Money Conversation Early
15:25 Getting Comfortable with the Money Conversation
16:47 How She Discovered She Was Undercharging
18:39 The Pilates Studio Mural - A Client Who Became a Friend
19:29 The Starving Artist Myth
20:36 Final Advice

Connect with Pepa
Website: https://pepallama.com/
Instagram: https://www.instagram.com/pepallama/

Learn more about The Professional Artist Association:
Mentoring:
Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:
https://professionalartist.com/apply
Membership:
Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/join
Free Letter:
Join 50,000+ artists getting Free advice & inspiration every week:
https://professionalartist.com/podcast/#join-free-artist-letter
Instagram: https://www.instagram.com/professionalartistaccelerator
Ready to take the next step in your art career?
We are hosting a free 4-Day Challenge online to help artists like you get back on track.
Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery…
…this live, virtual, and interactive challenge will help get you get unstuck.
Register to get a free pass here: https://professionalartist.com/free
If you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.
23 min
September 08 How to Become a Professional Artist (Even If You're Starting Late)
Free 4-Day Challenge for artists: https://professionalartist.com/free
Join us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.
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Is it ever too late to become a professional artist?
In this episode of The Professional Artist Podcast, painter Sarah Richmond is featured by the Professional Artist Association (https://professionalartist.com/join), the world's fastest-growing global community for committed fine artists.
Sarah is an Australian artist whose vibrant paintings span portraiture and wildlife.
After spending 25 years building and running a successful business with her husband, she decided to sell their company and finally pursue art professionally.
Today, she's exhibiting and selling her work at art fairs across Australia and the United States.
In this episode, Sarah shares why starting later in life can actually be an advantage, how her previous business experience helped her approach art professionally, and what it took to navigate the self-doubt and vulnerability that came with calling herself an artist.
She also discusses taking financial and career risks, building confidence through art fairs, and creating multiple ways to sell her work.
“Anyone can do anything if they really want it. And if it brings you joy, there's no reason why you shouldn't.”
— Sarah Richmond

Timestamps:
00:00 Introduction
01:38 Cocky With A Twist: Layers, Inks, and a Quirky Series
03:32 25 Years in Business Before Taking the Leap
06:16 The First Art Fair in Austin
08:06 Cheers, Ladies: Living Life on Her Own Terms
10:17 Imposter Syndrome and Backing Yourself
13:19 Building Income Streams Beyond Art Fairs
14:11 Out of the Dust: A Longhorn Painted for Texas
15:23 The Identity Shift of Calling Yourself an Artist
17:14 Final Thoughts

Connect with Sarah
Website: https://www.sarahrichmondart.com/
Instagram: https://www.instagram.com/sarahrichmond.art

Learn more about The Professional Artist Association:
Mentoring:
Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:
https://professionalartist.com/apply
Membership:
Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/join
Free Letter:
Join 50,000+ artists getting Free advice & inspiration every week:
https://professionalartist.com/podcast/#join-free-artist-letter
Instagram: https://www.instagram.com/professionalartistaccelerator
Ready to take the next step in your art career?
We are hosting a free 4-Day Challenge online to help artists like you get back on track.
Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery…
…this live, virtual, and interactive challenge will help get you get unstuck.
Register to get a free pass here: https://professionalartist.com/free
If you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.
20 min
September 01 Why Your Art Niche Is Your Biggest Career Advantage
Free 4-Day Challenge for artists: https://professionalartist.com/free
Join us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.
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What if the thing you think is limiting your art career is actually what could make you stand out?
In this episode of The Professional Artist Podcast, artist Gian Galang is featured by the Professional Artist Association (https://professionalartist.com/join), the world's fastest-growing global community for committed fine artists.
Based in New York City, Gian is an award-winning artist whose fascination with combat sports became the foundation of his creative career.
By developing a highly recognizable body of work around something he genuinely cared about, he has gone on to work with major brands including the UFC, Nike, Marvel, and ESPN.
In this episode, Gian explains why narrowing your focus can actually expand your opportunities, how a specific artistic niche can help the right audience find your work, and why being deeply aligned with your own interests gives you a better chance of standing out.
“The highest probability of making it as an artist is to be most aligned with what you're into.”
— Gian Galang

Timestamps:
00:00 Introduction
01:38 UFC 281: A UFC Poster
04:38 Growing Up Obsessed with Comics and Combat Sports
08:56 Iron Mike: A Mike Tyson Illustration
09:59 From Combat Sports to Entertainment: How the Niche Expanded
13:08 Why Specificity Builds Confidence with Clients
14:41 Family Portrait
16:11 Narrow Focus, Wide Reach: The Philosophy Behind the Niche
18:20 Final Advice

Connect with Gian
Website: https://giangalang.com/
Instagram: https://www.instagram.com/giangalang/
Learn more about The Professional Artist Association:
Mentoring:
Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:
https://professionalartist.com/apply
Membership:
Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/join
Free Letter:
Join 50,000+ artists getting Free advice & inspiration every week:
https://professionalartist.com/podcast/#join-free-artist-letter
Instagram: https://www.instagram.com/professionalartistaccelerator
Ready to take the next step in your art career?
We are hosting a free 4-Day Challenge online to help artists like you get back on track.
Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery…
…this live, virtual, and interactive challenge will help get you get unstuck.
Register to get a free pass here: https://professionalartist.com/free
If you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.
21 min
August 25 How to Sell Your Art Without Galleries (What Actually Works)
Free 4-Day Challenge for artists: https://professionalartist.com/free
Join us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.
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What if the best person to sell your art isn’t a gallery?
In this episode of The Professional Artist Podcast, collaborative painters Signe and Genna Grushovenko are featured by the Professional Artist Association (https://professionalartist.com/join), the world's fastest-growing global community for committed fine artists.
Working as a husband-and-wife team, Signe and Genna transform anonymous vintage photographs into contemporary paintings collected and exhibited throughout the United States.
After years of working with galleries and selling their work directly, Signe and Genna now focus on art fairs, giving them firsthand experience with different sales models and the economics behind each.
In this deep dive, they share why letting go of a revenue stream can sometimes strengthen your business, the real math behind gallery versus direct sales, and how reversing a decision they stood by for 20 years opened up an entirely new source of income.
“Nobody, I think, will sell your work with the same passion that you do.”
— Signe Grushovenko

Timestamps:
00:00 Introduction
01:38 A Sense of Perspective
05:47 Leaving Teaching and Going All In on Sales
09:40 Why They Left the Gallery System
13:12 Mapping Desire
14:34 Selling Your Own Work Without Being Pushy
16:41 Measuring Festival Success Over Time
19:51 Adding Reproductions to the Business
23:11 Streetlight Mafia
23:59 Final thoughts
Connect with Signe and Genna
Website: https://www.grushovenko.com/
Instagram: https://www.instagram.com/thegrushovenkos/

Learn more about The Professional Artist Association:
Mentoring:
Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:
https://professionalartist.com/apply
Membership:
Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/join
Free Letter:
Join 50,000+ artists getting Free advice & inspiration every week:
https://professionalartist.com/podcast/#join-free-artist-letter
Instagram: https://www.instagram.com/professionalartistaccelerator
Ready to take the next step in your art career?
We are hosting a free 4-Day Challenge online to help artists like you get back on track.
Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery…
…this live, virtual, and interactive challenge will help get you get unstuck.
Register to get a free pass here: https://professionalartist.com/free
If you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.
26 min

About The Professional Artist Podcast: Art Business Transformations

From the publisher's feed

If you want to make it in the art world, talent is key - but so is mastering the business side. The Professional Artist Podcast is where fine artists and commerce meet.