The Professional Artist Podcast: Art Business Transformations

The Professional Artist Podcast: Art Business Transformations

By The Professional Artist AssociationBusinessEntrepreneurshipArtsVisual Arts
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The Professional Artist Podcast: Art Business Transformations episodes

  • Gallery Owner Reveals the Sales System Most Artists Are Missing

    Free 4-Day Challenge for artists: https://professionalartist.com/free

    Join us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.
    ---

    Do galleries and art sales really come down to luck… or are they built through systems and follow-through?

    In this episode of The Professional Artist Podcast, gallery owner, author, and Professional Artist Association Faculty member Jason Horejs is featured by the Professional Artist Association (https://professionalartist.com/join), the world’s fastest-growing global community for committed fine artists.

    Jason has spent decades on the business side of the art world, helping artists understand how galleries actually work, how collectors make buying decisions, and why most artists lose opportunities simply by failing to follow up.

    In this deep dive, Jason breaks down how to approach galleries in a way that gets real responses, the follow-up systems most artists never implement, and how consistent communication turns interested viewers into long-term buyers and collectors.

    Rather than relying on chance, Jason explains how artists can create momentum through repeatable systems, broader exposure, and professional relationship-building.

    ” If you're looking for exposure, galleries should certainly be a consideration, and if you're not in galleries, you're missing out on the opportunity to have people who are seeking art see that work.”

    — Jason Horejs

    Timestamps

    00:01 Introduction 
    01:47 Jason’s Core Message on Exposure 
    02:54 Galleries and the Internet as a Hybrid Career Strategy 
    03:41 Building Digital Portfolios and Using Email + Online Approaches 
    04:51 Gallery vs Direct-Sales Tension and How It Gets Managed 
    06:39 Benefits of Cultivated Audiences for Artists and Galleries 
    07:40 Clear Plan for Getting Representation: 100 Target Galleries 
    08:13 Submission Strategy: Persistence, Follow-ups, and No-Response Handling 
    09:05 Follow-up With Collectors: Turning “I’ll Think About It” Into Sales 
    13:55 Consistent Email Marketing Frequency and Using Content in Parallel 
    15:38 Newsletter Growth: Staying in Front of People Over Time 
    19:22 Follow-up as the Missing Sales Piece + Practical Purchase Rate Examples 
    22:38 Long-Term Impact of Ongoing Follow-up 

    Connect with Jason

    Website: https://reddotblog.com/about/

    Instagram: https://www.instagram.com/reddotblog/

    Learn more about The Professional Artist Association:

    Mentoring:

    Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:

    https://professionalartist.com/apply

    Membership:

    Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/join

    Free Letter:

    Join 50,000+ artists getting Free advice & inspiration every week:

    https://professionalartist.com/podcast/#join-free-artist-letter

    Instagram: https://www.instagram.com/professionalartistaccelerator

    Ready to take the next step in your art career?

    We are hosting a free 4-Day Challenge online to help artists like you get back on track.

    Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery…

    …this live, virtual, and interactive challenge will help get you get unstuck.

    Register to get a free pass here: https://professionalartist.com/free

    If you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one

    27 min
  • How You Can Sell Art Prints Online (Without a Huge Following)

    Free 4-Day Challenge for artists: https://professionalartist.com/free

    Join us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.
    ---

    Do you really need a large following to make money from your art online?

    In this episode of The Professional Artist Podcast, painter and sculptor Kasia Frankowicz is featured by the Professional Artist Association (https://professionalartist.com/join), the world’s fastest-growing global community for committed fine artists.

    Based in Melbourne, Kasia creates bold work infused with humor. Alongside her original pieces, she has built a consistent income stream through prints… making her work accessible while expanding her collector base beyond high-ticket sales.

    Rather than relying on a massive audience, Kasia focused on visibility, proving that print sales can become a reliable part of an artist’s business.

    In this deep dive, Kasia breaks down how to generate consistent income through prints, what actually drives sales (and where most artists go wrong), and how showing up across platforms creates steady demand over time.

    ” Art should be for everyone and I don't subscribe to the idea that prints make your work less valuable.”

    — Kasia Frankowicz

    Timestamps:

    00:00 Introduction
    01:22 "Wild Westie" artwork
    02:38 Starting Over During COVID
    07:28 Growing Up in Western Sydney
    08:42 Why Kasha Sells Prints
    10:02 Documenting Work for Print Sales
    11:59 Pricing Prints
    13:11 Getting Your Work Photographed
    14:56 Using Ads to Drive Sales
    16:36 "Kitchen" artwork
    17:33 Showing Up Everywhere Online
    18:54 Building Connections Through Art Fairs
    20:46 "1999" artwork
    21:33 Staying Grateful as You Grow
    22:39 Advice for Artists Who Don't Fit In

    Connect with Kasia

    Website: https://kasia-studio.com/

    Instagram: https://www.instagram.com/kasia.artist/

    Learn more about The Professional Artist Association:

    Mentoring:

    Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:

    https://professionalartist.com/apply

    Membership:

    Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/join

    Free Letter:

    Join 50,000+ artists getting Free advice & inspiration every week:

    https://professionalartist.com/podcast/#join-free-artist-letter

    Instagram: https://www.instagram.com/professionalartistaccelerator

    Ready to take the next step in your art career?

    We are hosting a free 4-Day Challenge online to help artists like you get back on track.

    Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery…

    …this live, virtual, and interactive challenge will help get you get unstuck.

    Register to get a free pass here: https://professionalartist.com/free

    If you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one. 

    25 min
  • How You Can Build an Art Career Abroad (From Nothing)

    Free 4-Day Challenge for artists: https://professionalartist.com/free

    Join us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.

    ---

    What does it take to build an art career from scratch in a country where you don’t even speak the language?

    In this episode of The Professional Artist Podcast, painter Gabrielle Reeves is featured by the Professional Artist Association (https://professionalartist.com/join), the world’s fastest-growing global community for committed fine artists.

    Gabrielle is an American artist working between the United States and Turkey, who made the unconventional decision to move abroad and pursue her career without an established network, local connections, or even fluency in the language.

    Starting from zero, she built her career step by step through persistence, visibility, and a willingness to put herself in uncomfortable situations.

    In this deep dive, Gabrielle shares how she created opportunities without waiting for permission, what actually led to exhibitions and gallery representation, and how consistent, small actions compound into real momentum over time.

    “ I have had people tell me: you're crazy to move to a foreign country and work as an artist. But I knew it's what I wanted to do.”

    — Gabrielle Reeves

    Timestamps:

    00:00 Introduction 
    01:32 Building an Art Career From Scratch Without a Network 
    01:38 Art-Making Process: Materials Lead the Way 
    03:41 Working in a Detailed-Realistic Style with Surrealist Qualities 
    05:45 Career Choice: Music vs Painting and Becoming Serious About Art 
    06:10 Influence of Wyoming and Istanbul on Her Work 
    07:26 Travel and Study Abroad as the Path to Moving to Turkey 
    08:54 Moving to Istanbul Without a Network: Openings, Outreach, Residencies 
    10:53 Learning Turkish and Expanding Connections Through Language 1
    5:59 Running a Career Across Continents: Logistics of Transporting Work 
    17:11 Shipping vs Carrying Artwork Personally (Packing Strategies) 
    19:49 Financial Responsibilities: Tracking Sales/Expenses and Filing Taxes 
    23:04 Coaching Program: benefits

    Connect with Gabrielle

    Website: http://gabriellereeves.com/

    Instagram: https://www.instagram.com/gabrielle_reeves_art/

    Learn more about The Professional Artist Association:

    Mentoring:

    Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:

    https://professionalartist.com/apply

    Membership:

    Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/join

    Free Letter:

    Join 50,000+ artists getting Free advice & inspiration every week:

    https://professionalartist.com/podcast/#join-free-artist-letter

    Instagram: https://www.instagram.com/professionalartistaccelerator

    Ready to take the next step in your art career?

    We are hosting a free 4-Day Challenge online to help artists like you get back on track.

    Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery…

    …this live, virtual, and interactive challenge will help get you get unstuck.

    Register to get a free pass here: https://professionalartist.com/free

    If you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.

    30 min
  • What Actually Brings Opportunities to Artists (It’s Not Talent)

    Free 4-Day Challenge for artists: https://professionalartist.com/free

    Join us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.


    ---

    Does talent get you opportunities as an artist… or does something else drive a career forward?

    In this episode of The Professional Artist Podcast, paper artist Eric Standley is featured by the Professional Artist Association (https://professionalartist.com/join), the world's fastest-growing global community for committed fine artists.

    Eric is a professor of Studio Art at Virginia Tech whose multi-layered paper works have been exhibited in galleries and museums around the world.

    His process is extraordinarily time-intensive and that relationship with time turns out to be central to everything he has built professionally.

    Rather than spreading his attention across every possible avenue, Eric has developed a sharp sense of where his effort belongs and which opportunities are actually worth pursuing.

    In this deep dive, Eric breaks down how international gallery and museum relationships are built and sustained over time, why opportunities rarely come from talent alone, and how the discipline of protecting your attention shapes the trajectory of a career.

    This episode is a candid look at how professional artists navigate the gap between making meaningful work and building the relationships and structures that bring that work to the world.

    “I try to think as big as possible, and I also try to think as big as possible in choosing those goals.”

    — Eric Standley

    Timestamps:

    00:00 Introduction 
    01:40 Committing to a Single Idea Over Time 
    01:53 Rule-Based Practice and Creative Constraints 
    03:18 Paper as a Medium
    04:10 Accidental Discovery of Layered Paper 
    05:57 Building Depth Across Layers 
    08:22 International Gallery Relationships 
    11:21 The Omnia Commission 
    13:09 Working Outside the Frame 
    16:13 Balancing Commissions with Other Work 
    17:25 Working with Museums 
    19:14 The Irreducible Installation 
    21:17 Consciousness, Quantum Thought, and the Work 
    23:33 Urgency, Time, and Artistic Focus 
    25:01 Working from the Heart

    Resources

    Irreducible(book) by Federico Faggin: https://www.collectiveinkbooks.com/essentia-books/our-books/irreducible-consciousness-life-computers-human-nature

    Connect with Eric

    Website: https://www.eric-standley.com/

    Instagram: https://www.instagram.com/eric.standley/

    Learn more about The Professional Artist Association:

    Mentoring:

    Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:

    https://professionalartist.com/apply

    Membership:

    Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/join

    Free Letter:

    Join 50,000+ artists getting Free advice & inspiration every week:

    https://professionalartist.com/podcast/#join-free-artist-letter

    Instagram: https://www.instagram.com/professionalartistaccelerator


    If you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.

    27 min
  • How You Build an Art Career (Without Waiting to Be Discovered)

    Why doesn’t making strong artwork automatically lead to a career… and what actually bridges that gap?

    In this episode of The Professional Artist Podcast, contemporary artist Daryl Thetford is featured by the Professional Artist Association (https://professionalartist.com/join), the world’s fastest-growing global community for committed fine artists.

    Daryl left a career in psychology to build a full-time art business supported by galleries, corporate commissions, and top-tier art festivals.

    Rather than waiting to be discovered, he developed a system that creates consistent opportunities and income over time.

    In this deep dive, Daryl breaks down how to build multiple income streams, why reaching higher-level art festivals changes your earning potential, and how thinking like a business owner is essential to sustaining your work.

    “There are just so many ways to make money, depending on what you're willing to do or not do, in the art field.”

    — Daryl Thetford

    Timestamps:

    00:00 Introduction

    01:46 Introduction to Daryl Thetford and Episode Focus

    01:57 Building Paintings from Collage Elements and Urban Materials

    03:51 Research-Driven Themes and Contemporary Intent

    04:00 Career Shift: From Mental Health Work to Full-Time Art

    06:12 Leaving Psychology: Logistical and Psychological Transition to Selling Art

    07:00 Early Artwork Approach: Iconic Images and Space-Driven Composition

    08:21 Sustainable Career Foundations: Festival Strategy and Multiple Revenue Streams

    10:36 Main Revenue Model: Festivals, Selectivity, and Top-Tier Entry

    11:00 Working With Art Consultants: How They Find Artists and What to Provide

    13:09 Being Easy to Work With: Responsiveness, Timeline Commitments, No Overpromising

    14:29 Creative Direction from a Fragment: “Man in a Boat Alone” Concept Development

    16:09 Choosing Paths: Galleries vs Festivals and Making a Living as an Artist

    17:20 Landing Major Public Commissions: Showing Capability (Loveland, Colorado)

    22:55 Navigating Client/Committee Relationships in Large Projects and Settings

    Connect with Daryl

    Website: https://darylthetford.com/

    Instagram: https://www.instagram.com/darylthetford/

    Learn more about The Professional Artist Association:

    Mentoring:

    Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:

    https://professionalartist.com/apply

    Membership:

    Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/join

    Free Letter:

    Join 50,000+ artists getting Free advice & inspiration every week:

    https://professionalartist.com/podcast/#join-free-artist-letter

    Instagram: https://www.instagram.com/professionalartistaccelerator

    Ready to take the next step in your art career?

    We are hosting a free 4-Day Challenge online to help artists like you get back on track.

    Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery…

    …this live, virtual, and interactive challenge will help get you get unstuck.

    Register to get a free pass here: https://professionalartist.com/free

    If you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.

    30 min
  • How Artists Make Money at Art Festivals (What Actually Works)

    Are art festivals a gamble… or a reliable way to build income as an artist?

    In this episode of The Professional Artist Podcast, fine art photographer Marisa White is featured by the Professional Artist Association (https://professionalartist.com/join), the world’s fastest-growing global community for committed fine artists.

    Marisa has built a thriving career through a strategic approach to the art festival circuit, turning what many artists see as unpredictable into a consistent and scalable income stream. By refining her booth, presentation, and show selection, she’s learned how to maximize both visibility and sales in high-traffic environments.

    In this deep dive, Marisa breaks down how to turn festivals into real income -not just exposure - what makes people stop, engage, and buy, and how to choose the right shows so you don’t waste time or money.

    “I can safely say that, in one weekend, I sold as much as I had in my entire art career up to that point.”

    — Marisa White

    Timestamps:

    00:00 Introduction

    02:58 Artwork “Number Nine” and Flow State in Creation

    03:13 Self-Portrait Photography Process

    05:03 Skills and Turning Points in Marissa’s Photography Practice

    07:30 From Hobby to Business: Exhibitions, Galleries, Full-Time Work

    08:49 Relocation Story

    12:04 How a Specific Festival Opportunity Changed Everything

    14:00 Selecting Shows: Applying, Waitlists, and Last-Minute Booth Solutions

    16:43 Sales Results and Scaling Up Shows

    18:15 Art Festival Costs Breakdown and Strategic Budgeting

    21:29 Pricing Strategy

    23:20 “Most Favorite Piece” Inspiration

    25:47 Sustainable Career: Coaching and Business Guidance

    27:34 Coaching Takeaways

    Connect with Marisa

    Website: https://www.marisaswhite.com/

    Instagram: https://www.instagram.com/marisa_whitesparks/

    Learn more about The Professional Artist Association:

    Mentoring:

    Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:

    https://professionalartist.com/apply

    Membership:

    Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/join

    Free Letter:

    Join 50,000+ artists getting Free advice & inspiration every week:

    https://professionalartist.com/podcast/#join-free-artist-letter

    Instagram: https://www.instagram.com/professionalartistaccelerator

    Ready to take the next step in your art career?

    We are hosting a free 4-Day Challenge online to help artists like you get back on track.

    Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery…

    …this live, virtual, and interactive challenge will help get you get unstuck.

    Register to get a free pass here: https://professionalartist.com/free

    If you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.

    30 min
  • How Artists Actually Sell Art on Instagram (What Works Now)

    Is selling art on Instagram really about followers… or is it a skill you can learn?

    In this episode of The Professional Artist Podcast, painter Maggi McDonald is featured by the Professional Artist Association (https://professionalartist.com/join), the world’s fastest-growing global community for committed fine artists.

    Maggi is a Sydney-based artist who has built a full-time career through vibrant paintings and a highly intentional approach to social media.

    Instead of relying on luck or viral moments, she treats Instagram as a system: one that consistently attracts collectors from around the world.

    In this conversation, Maggi breaks down what’s actually working right now when it comes to selling art on Instagram, how she built a global audience through consistent and strategic posting, and how she converts attention into sales without feeling pushy or inauthentic.

    This episode offers a practical look at using Instagram as a tool and how artists can turn visibility into a sustainable income stream.

    “ If you are wanting to reach a global audience, and sell your art all over the world, then you need to use Instagram to your advantage”

    — Maggi McDonald

    Timestamps:

    00:00 Introduction

    01:59 Midnight Garden Creative Process (Intuition vs Thinking)

    04:42 Color as Therapy (Mental Health + Mood Lift)

    05:34 Art as a Survival Skill Through Grief and Trauma

    06:41 Turning Creativity into a Full-Time Profession

    08:35 Building a Global Instagram Audience

    12:15 Planning Content with Strategy

    12:26 Research, Insights, and Tracking Performance Metrics

    13:50 Calls to Action and Non-Salesy Selling on Instagram

    14:49 Sales Tracking and Website Landing Strategy

    16:55 Finding Your Unique Style and Maintaining a Posting Mindset

    20:35 Boundaries, Burnout Prevention, and Time Management on Instagram

    22:23 Marketing Funnels and Turning Followers into Collectors

    Connect with Maggi

    Website: https://www.maggimcdonald.com/

    Instagram: https://www.instagram.com/maggimcdonaldart/

    Learn more about The Professional Artist Association:

    Mentoring:

    Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:

    https://professionalartist.com/apply

    Membership:

    Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/join

    Free Letter:

    Join 50,000+ artists getting Free advice & inspiration every week:

    https://professionalartist.com/podcast/#join-free-artist-letter

    Instagram: https://www.instagram.com/professionalartistaccelerator

    If you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review. We read every single one.

    29 min
  • How Artists Build a Career Without Galleries

    What if you didn’t need galleries or perfect timing to build a successful art career?

    In this episode of The Professional Artist Podcast, mixed media artist Dayo Johnson is featured by the Professional Artist Association (https://professionalartist.com/join), the world’s fastest-growing global community for committed fine artists.

    For over 30 years, Dayo has built a sustainable career outside the traditional gallery system… through festivals, commissions, and direct relationships with collectors.

    Starting with $50 booths and small local shows, she steadily grew her audience, income, and opportunities through consistency.

    Rather than waiting for recognition, Dayo focused on showing up turning each sale into momentum for the next opportunity.

    In this episode, Dayo breaks down how she turned small art shows into a full-time income, how commissions became a reliable part of her business, and the unconventional way she funds future shows through her collectors.

    “ Even during times, when it feels like it's not working, continue on, keep going because there's going to be something that breaks through that allows you to do what you want to do.”

    — Dayo Johnson

    Timestamps:

    00:00 Introduction 
    02:16 Wild Child with Sunflowers: Story and Origin of a Piece 
    05:47 Before Painting: Career Transition from Vocal Performance to Visual Art 
    08:39 Turning Art into Livelihood: $50 Shows and Keeping Going 
    10:10 Translating Music into Visual Art (Venus de Milo) 
    12:13 Vulnerability in Selling Art and Advice to Artists 
    13:49 Building the Business Over Time: Festivals First, Galleries Later 
    15:10 What Sustains an Art Career: Shows vs. Commissions Timing 
    16:29 Commission Approach, Volume, and Managing Big Assignments 
    18:26 Unconventional Funding: Collectives Program for Show Season 
    24:08 Commission Freedom and Creative Direction in a Door Piece 
    25:40 Staying Grounded and Avoiding Burnout Through Love of the Craft

    Connect with Dayo

    Website: https://www.dayoart.com/

    Instagram: https://www.instagram.com/dayoart

    Learn more about The Professional Artist Association:

    Mentoring:

    Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:

    https://professionalartist.com/apply

    Membership:

    Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/join

    Free Letter:

    Join 50,000+ artists getting Free advice & inspiration every week:

    https://professionalartist.com/podcast/#join-free-artist-letter

    Instagram: https://www.instagram.com/professionalartistaccelerator

    If you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review. We read every single one.

    28 min
  • Redefining Success as an Artist with Alyssa Monks

    What does success actually mean for an artist?

    In this episode of The Professional Artist Podcast, contemporary figurative painter Alyssa Monks is featured by the Professional Artist Association (https://professionalartist.com/join), the world’s fastest-growing global community for committed fine artists.

    Alyssa is internationally known for her emotionally charged paintings that push the boundaries of traditional realism while exploring the psychological complexity of being human.

    Alyssa shares why she resists the pressure to manufacture a perfectly cohesive body of work, how intuition guides her studio decisions, and how her definition of success evolved away from external validation and toward a practice built around honesty in the work.

    This episode offers a candid look at what it means to build a career that protects your artistic integrit… and why redefining success may be the most important decision an artist makes.

    “If that's what you're doing it for, for the recognition the metrics that are outside of our control, It can be something that could hold you back“— Alyssa Monks

    Timestamps:

    00:00 Introduction 
    02:04 Exploring Vulnerability in Art
    04:50 The Journey of a Self-Portrait 
    08:29 The Impact of Grieving on Artistic Practice 
    10:57 Intuitive vs. Structured Creation 
    13:45 Redefining Success in Art 
    16:58 The Role of Community in Artistry 
    20:35 Finding Inspiration from Friends and Peers 
    23:18 Coping with Creative Blocks 
    26:01 Hope as a Fundamental Ingredient in Art 
    28:22 The Importance of Personal Connection to Work

    Connect with Alyssa

    Website: https://www.alyssamonks.com/

    Instagram: https://www.instagram.com/alyssamonks/

    Learn more about The Professional Artist Association:

    Mentoring:

    Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:

    https://professionalartist.com/apply

    Membership:

    Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/join

    Free Letter:

    Join 50,000+ artists getting Free advice & inspiration every week:

    https://professionalartist.com/podcast/#join-free-artist-letter

    Instagram: https://www.instagram.com/professionalartistaccelerator

    If you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review. We read every single one.

    25 min
  • How Artists Work with Corporate Clients (Google, Amazon & More)

    What does it take to turn deeply personal artwork into major professional opportunities?

    In this episode of The Professional Artist Podcast, artist Charles Clary is featured by the Professional Artist Association (https://professionalartist.com/join), the world’s fastest-growing global community for committed fine artists.

    Charles is known for his intricate paper installations built from layered paper, drywall, and found materials.

    His work transforms themes of grief and healing into immersive sculptural environments. 

    Over time, that distinctive visual language led to commissions from organizations including Google, Amazon, and the Cosmopolitan Hotel in Las Vegas.

    These opportunities didn’t appear overnight. They grew from years of refining his craft, building professional relationships, and learning how to present his work clearly when large-scale opportunities arose.

    In this episode, Charles shares how personal expression became the foundation for major commissions, how he approaches  corporate collaborations, and why professionalism  matters when institutions come calling.

    "Be ready for it, don't jump into the deep end until you're ready to swim. It took a good development of the work to get to those commissions” — Charles Clary

    Timestamps:
    00:00 Introduction
    02:12 Transformation of Personal Trauma into Art
    05:04 The Role of Childhood Experiences
    08:18 The Shift from Music to Art
    10:51 Discovering the Use of Paper in Art
    13:21 The Evolution of Artistic Style
    16:46 Corporate Commissions: Insights and Experiences
    20:44 How to Maximize Opportunities
    23:33 The Importance of Professionalism
    25:28 Navigating Rejection and Acceptance
    28:09 The Memento Morididdle Series
    30:54 Key Takeaways for Aspiring Artists

    Connect with Charles
    Website: https://charlesclary.com/
    Instagram: https://www.instagram.com/charlesclary

    Learn more about The Professional Artist Association:

    Mentoring:
    Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:
    https://professionalartist.com/apply

    Membership:
    Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/join

    Free Letter:
    Join 50,000+ artists getting Free advice & inspiration every week:
    https://professionalartist.com/podcast/#join-free-artist-letter

    Instagram: https://www.instagram.com/professionalartistaccelerator

    If you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review. We read every single one.

    31 min

About The Professional Artist Podcast: Art Business Transformations

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If you want to make it in the art world, talent is key - but so is mastering the business side. The Professional Artist Podcast is where fine artists and commerce meet.

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