https://thebusinessof-art.teachable.com/p/the-business-of-art

Adam’s Links:

https://claguefineart.com https://facebook.com/claguefineart https://instagram/clague_fine_art

Summary

In this episode of the Business of Art podcast, host Mark McKenna interviews accomplished painter Adam Clague, who shares his journey from childhood artistic influences to becoming a full-time artist. Adam discusses the importance of education, overcoming early challenges, and the necessity of thinking beyond local markets to achieve success. He emphasizes the role of social media in promoting art, the value of entering competitions, and the shift from gallery representation to online sales. Adam also highlights the significance of diversifying income streams through workshops and online courses, providing insights into effective marketing strategies for artists. In this conversation, Mark Adam discuss the multifaceted journey of being an artist, emphasizing the importance of marketing, finding a niche, and balancing creative passion with financial needs. They explore the evolution of artistic focus, the significance of teaching and sharing knowledge, and effective sales strategies for artists. The dialogue highlights the challenges artists face and the necessity of connecting with an audience to ensure their work is appreciated and valued. In this conversation, they discuss the multifaceted journey of being an artist, including the importance of creating a positive customer experience, navigating scams, learning from mistakes, and best practices for commissions. They also share key advice for aspiring artists, emphasizing the significance of marketing, finding balance between work and family, and the role of faith in their artistic journeys.

Takeaways

• Adam Clague is a highly accomplished fine art oil painter.

• He always had a passion for art from a young age.

• Education played a crucial role in his artistic development.

• Overcoming the 'starving artist' stereotype was a challenge.

• Thinking beyond local markets is essential for success.

• Social media is a powerful tool for artists to gain exposure.

• Entering competitions can lead to valuable opportunities.

• Transitioning from galleries to online sales can be beneficial.

• Authenticity in social media engagement resonates with audiences.

• Diversifying income streams is key to sustaining an art career. Marketing is essential for artists to

succeed.

• Take marketing one step at a time to avoid overwhelm.

• Creativity extends beyond just making art; it includes marketing.

• Finding a niche can lead to greater success in sales.

• Artists should seek beauty in unexpected places for inspiration.

• Balancing passion with market demand is crucial for sustainability.

• Every artist needs an audience to thrive.

• The heart behind art and marketing matters.

• Outsourcing tasks can free up time for creativity.

• Creating a pleasant purchasing experience encourages repeat customers. Creating a positive customer

experience is crucial.

• Being an artist involves ups and downs.

• Mistakes are valuable learning experiences.

• Identifying genuine customers helps avoid scams.

• Having a clear process for commissions is essential.

• Marketing is a significant part of being an artist.

• Trial and error is normal in the artistic journey.

• Finding work-life balance prevents burnout.

• Faith can provide guidance and reassurance.

• Effort and persistence lead to success.