The Course Creator Show

Episode 187 | You need a Brand Book for your business (+ here’s how to build one)


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What's up, friends? Today, I’m diving into a game-changing tool that’s been keeping me sane, organized, and saving time in my business lately—my business brand book!

Ever feel like you’re juggling a million things—managing social media, creating content, onboarding team members, launching offers, and more? Same here. That’s why I’m sharing the lowdown on my business's secret weapon: a comprehensive brand book.

A brand book is like your business’s ultimate playbook. Think of it as a one-stop shop that captures everything from your brand's aesthetics and messaging to your content strategy and audience insights. Whether you’re delegating tasks to a team member, writing copy, or briefing someone on a new project, having a brand book means all the details you need are in one place.

In this episode, I break down what’s inside my brand book and how you can create one that’ll keep your business running smoothly, help you save time, and reduce stress.

What you’ll learn:

  • What exactly a brand book is and why every business needs one.
  • A step-by-step breakdown of the sections in my brand book, from brand aesthetics to audience insights.
  • How I use ChatGPT and AI tools to help build and populate my brand book.
  • The benefits of having a brand book for delegating tasks, maintaining consistency, and speeding up content creation.
  • How you can create your own brand book without spending weeks on it.
  • Special promo for my masterclass on building your brand book—grab it while it's hot!

Click play and tune in! 

Your Next Steps:

  • Brand Book In a Day (BUY HERE): https://cart.gemmabonhamcarter.com/brand-book/ 
  • Work with Me: https://www.gemmabonhamcarter.com/programs
  • What I Use to Run My Business: https://gemmabonhamcarter.com/tools
  • Launch Your Course (Free Class!): https://learn.gemmabonhamcarter.com/class/
  • Build Your Evergreen Funnel: https://learn.gemmabonhamcarter.com/funnel-kit/
  • Behind-the-Scenes on Instagram: https://www.instagram.com/gemma.bonhamcarter


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The Course Creator ShowBy Gemma Bonham-Carter

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