In this episode of Medtech Talk, host Geoff Pardo speaks with Dr. Liz Kwo, chief commercial officer at Everly Health, about how she got started in the medtech field, her experience at InfiniteMD, and the lessons learned along the way. They also discuss Dr. Kwo’s new book Digital MD: Revolutionizing the Future of Healthcare, which provides an in-depth look at ROI development, how organizations think, sell, and build partnerships, and more. Dr. Kwo also shares her thoughts on the difference between efficacy and effectiveness, customer profiles, the changing role of the consumer (especially when considering data and AI), and what she anticipates in the next 20 years.