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Episode 19 - Estate Agency Mastery with Izabela Rapacka
Episode Summary: Welcome back to Estate Agency Mastery! In this episode, we’re thrilled to be joined by Izabela, a seasoned estate agent with over 15 years of experience spanning lettings, sales, and high-stakes deals in Dubai. Izabela brings a unique approach to the property market, focusing on working with just one client at a time to provide an unparalleled level of service. We dive deep into her business model, how she sells houses in just one week, and why being selective with clients can be the key to success.
Key Takeaways:
Izabela’s Unique Business Model:
Izabela focuses on working exclusively with one client at a time, dedicating all her resources to selling their home within a week.
Her approach ensures a personalised, highly focused strategy that sets her apart from the competition.
Manifestation and Strategy Design:
During the lockdown, Izabela reimagined her business model to attract clients who value her expertise, allowing her to avoid traditional methods like door-knocking.
She emphasises the importance of visualising success and designing a business model that aligns with personal values and goals.
Three Tips for Estate Agents Everywhere:
Preparation: Research is critical. Know the market, the buyers, and the specifics of each area. Izabela’s in-depth preparation ensures that every question from a potential buyer is answered, providing a seamless experience.
Pricing Strategy: Set realistic prices that reflect the property’s value and market conditions. Isabella shares her method of giving clients two prices—the listing price and the achievable price—to set clear expectations.
Execution: Deliver on promises. Izabela outlines her detailed plan for every listing, ensuring clients know what to expect at each stage. If the property doesn’t sell within her specified timeframe, she adjusts her strategy or hands the listing back, maintaining her integrity and commitment.
Additional Insights:
Izabela stresses the importance of understanding that real estate is a people business, not just about properties. Putting clients first and maintaining integrity are crucial.
Collaboration over competition: Drawing from her experience in Dubai, Izabela advocates for more cooperative deals between agents, which can improve client outcomes and agent success alike.
Bonus Tip: Isabella’s top piece of advice for agents: If you’re not genuinely interested in people, real estate isn’t the right field for you. This industry is about building relationships and putting clients first, which is key to long-term success.
Links and Resources:
Book Mentioned: Full Fee Agent – Discover strategies for securing high-value clients through referrals and recommendations.
Guest Info: Connect with Isabella Radka on LinkedIn and follow her journey in transforming the estate agency landscape.
Tune In Next Time: Join us next week as we explore the latest trends in the property market and bring you more insights from industry experts. Don’t forget to subscribe, rate, and leave a review on your favourite podcast platform!
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By chrisbuckler123Episode Summary: Welcome back to Estate Agency Mastery! In this episode, we’re thrilled to be joined by Izabela, a seasoned estate agent with over 15 years of experience spanning lettings, sales, and high-stakes deals in Dubai. Izabela brings a unique approach to the property market, focusing on working with just one client at a time to provide an unparalleled level of service. We dive deep into her business model, how she sells houses in just one week, and why being selective with clients can be the key to success.
Key Takeaways:
Izabela’s Unique Business Model:
Izabela focuses on working exclusively with one client at a time, dedicating all her resources to selling their home within a week.
Her approach ensures a personalised, highly focused strategy that sets her apart from the competition.
Manifestation and Strategy Design:
During the lockdown, Izabela reimagined her business model to attract clients who value her expertise, allowing her to avoid traditional methods like door-knocking.
She emphasises the importance of visualising success and designing a business model that aligns with personal values and goals.
Three Tips for Estate Agents Everywhere:
Preparation: Research is critical. Know the market, the buyers, and the specifics of each area. Izabela’s in-depth preparation ensures that every question from a potential buyer is answered, providing a seamless experience.
Pricing Strategy: Set realistic prices that reflect the property’s value and market conditions. Isabella shares her method of giving clients two prices—the listing price and the achievable price—to set clear expectations.
Execution: Deliver on promises. Izabela outlines her detailed plan for every listing, ensuring clients know what to expect at each stage. If the property doesn’t sell within her specified timeframe, she adjusts her strategy or hands the listing back, maintaining her integrity and commitment.
Additional Insights:
Izabela stresses the importance of understanding that real estate is a people business, not just about properties. Putting clients first and maintaining integrity are crucial.
Collaboration over competition: Drawing from her experience in Dubai, Izabela advocates for more cooperative deals between agents, which can improve client outcomes and agent success alike.
Bonus Tip: Isabella’s top piece of advice for agents: If you’re not genuinely interested in people, real estate isn’t the right field for you. This industry is about building relationships and putting clients first, which is key to long-term success.
Links and Resources:
Book Mentioned: Full Fee Agent – Discover strategies for securing high-value clients through referrals and recommendations.
Guest Info: Connect with Isabella Radka on LinkedIn and follow her journey in transforming the estate agency landscape.
Tune In Next Time: Join us next week as we explore the latest trends in the property market and bring you more insights from industry experts. Don’t forget to subscribe, rate, and leave a review on your favourite podcast platform!
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