In this episode, Brittany discusses the dual modes of business operation: growth mode and maintenance mode. She emphasizes the importance of understanding when to push for growth through marketing and client acquisition, and when to take a step back for self-care and recovery. Brittany provides actionable strategies for estheticians looking to double their business while also addressing the emotional challenges that come with running a business. The conversation highlights the need for balance between ambition and self-compassion in the entrepreneurial journey.

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