Esthetician Podcast; Business tips for Estheticians

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You're bringing in money, but where is it all going? In this episode, Mike Michalowicz, bestselling author of Profit First, joins Kari Jo Patterson to explain why so many estheticians struggle to keep the money they earn. You'll learn how overspending on inventory, everyday business expenses, and poor cash flow habits can drain your profits—and how the Profit First method uses separate bank accounts to help you control spending, pay yourself, and build a more profitable esthetician business.

If you’re booked but not making money, you need to start with your numbers.
Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail

Thinking about quitting your esthetician business? When clients are inconsistent, money is tight, or you're feeling burned out, it can be hard to know whether you should keep going or walk away.

In this personal episode, Kari Jo Patterson announces her decision to end The Esthetician Podcast and shares what building and selling her successful spa taught her about ambition, burnout, and knowing when it's time for a new chapter. Learn the question she believes every struggling esthetician should ask before making the decision to quit.

If you’re booked but not making money, you need to start with your numbers.
Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail

You’re bringing money into your esthetician business, so why does it feel like there’s never enough left to pay yourself? In this episode, Kari Jo shares one of the biggest mistakes she made as an esthetician: overspending on back-bar products and supplies without realizing how much of her revenue was disappearing.

You’ll learn how to create a simple back-bar budget based on your service sales, the 7% target Kari Jo used in her own business, and how to track your spending so you can stop making purchasing decisions based on what’s sitting in your bank account. Because making more money and keeping more of the money you already make are two completely different skills.

Plus, Kari Jo shares how lashes helped her build consistent repeat clientele and how you can save 15% on Borboleta lash education with this link and code.

Want help figuring out which number is hurting your business? Apply for a Business Breakthrough Audit to come on The Esthetician Podcast. The next 10 estheticians selected will also receive Kari Jo’s back-bar budgeting spreadsheet.

If you’re booked but not making money, you need to start with your numbers.
Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail

Your client loved her facial, told you she’d be back, and then disappeared. In this episode, Kari Jo sits down with Joey Coleman, author of Never Lose a Customer Again, to break down why happy clients still don’t return—and how to build a client experience that keeps them coming back.

You’ll learn the eight phases of the client journey, why the time between booking and the first appointment matters more than most estheticians realize, how to reduce buyer’s remorse, create a memorable first visit, guide clients toward rebooking without being pushy, and turn loyal clients into advocates for your business.

If you’re booked but not making money, you need to start with your numbers.
Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail

If you’re trying to grow your esthetician business but keep jumping between social media, pricing, new services, rebooking, and everything else, you may not need another strategy—you may need to focus. In this episode, Kari Jo Patterson explains how to identify the biggest bottleneck in your business, use your numbers to decide what deserves your attention, and stick with one thing long enough to know whether it’s actually working.

If you’re booked but not making money, you need to start with your numbers.
Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail

What if AI could help you remember every client follow-up and get more clients to rebook? In this episode of The Esthetician Podcast, Kari Jo Patterson explains how to build an AI assistant for your esthetician business that helps you track the client journey, improve the client experience, and stop clients from falling through the cracks—so you can get clients to come back, make money, and grow without trying to remember everything yourself.

You’ll learn how to diagnose your current client journey, build your AI system step by step, test it manually, and eventually automate the parts that work.

If you’re booked but not making money, you need to start with your numbers.
Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail

If you’re doing everything yourself in your esthetician business, you may be the thing keeping it from growing. In this episode of The Esthetician Podcast, Kari Jo Patterson talks with Adrienne Dorison, co-author of Clockwork, about how to delegate, know when to hire, create simple SOPs, and build an esthetician business that can grow beyond you.

You’ll learn what to hand off first, how to stop believing clients will only come to you, and how better systems can give you more time to focus on getting clients, making money, and actually leading your business.

Download the free Esthetician Weekly Numbers Tracker at karijopatterson.com/start to find the number you should focus on first instead of trying to fix everything at once.

If you’re booked but not making money, you need to start with your numbers.
Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail

This episode is sponsored by JuvPen Microneedling.

New estheticians are often told to go solo, start an esthetician business, and focus on getting more clients—but what if you opened your business before you had enough experience? In this episode of The Esthetician Podcast, Kari Jo Patterson explains how to build expertise, earn client trust, improve retention, and make money as a solo esthetician by getting really good at solving one specific client problem.

She also shares why education and experience can matter more than marketing when you’re building a profitable esthetician business—and how to use ChatGPT to shorten your learning curve.

If you’re booked but not making money, you need to start with your numbers.
Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail

If you’re an esthetician offering microneedling—or thinking about adding it to your esthetician business—how do you know what needle depth to use, what products are safe during treatment, and whether you’re being too aggressive?

In this episode of The Esthetician Podcast, Kari Jo Patterson sits down with Bree from JuvPen to break down microneedling for estheticians, including needle depth, overtreating, contraindications, treatment products, healing, device quality, consumable costs, and what to look for when choosing a professional microneedling pen. You’ll learn how to create better client results while protecting your margins and making smarter decisions about the services you offer.

Thinking about adding or upgrading your microneedling device? Check the links below to learn more about JuvPen and the special 20% listener offer.

https://whispermed.com/pages/the-esthetician-podcast

If you’re booked but not making money, you need to start with your numbers.
Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail

Is your esthetician website actually helping you get clients—or is it just sitting there? In this episode of The Esthetician Podcast, Kari Jo talks with Makena, founder of Makena Creative, about how to build an esthetician website that establishes credibility, attracts the right clients, and helps your esthetician business make money.

You’ll learn what pages your website needs, common website mistakes that can turn potential clients away, which website platforms to consider, how your branding affects what clients are willing to pay, and the basics of making your website more SEO-friendly.

Want another set of eyes on your brand and website? Book a free Smart Start Session with Makena to uncover what makes your business unique and how you can use it in your marketing:
www.chatwithmakena.com 

If you’re booked but not making money, you need to start with your numbers.
Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

https://forms.gle/Jkr27yUb6n6PYcba7