If you’re a new esthetician (or feel like you’re starting over) and have no idea what to focus on… this episode simplifies everything.

In this Marketing Monday, Allison breaks down the first 5 things you should do to get clients without overcomplicating your business. No fancy branding, no perfect setup, no huge following required.

This is about visibility, momentum, and taking action so you can start building your client base right away.

What You’ll Learn

• Why new estheticians overcomplicate the beginning stages
• What actually brings in clients when you’re just starting
• How to get visible without a big audience
• The fastest way to build momentum in your business
• Why consistency matters more than perfection

Start with the people already around you:

• Friends
• Family
• Former coworkers
• Personal social media
• Local groups

You don’t need a big launch.
You just need people to know you’re taking clients.

Keep it simple.

Choose one service like:

• Facial
• Acne treatment
• Brow wax
• Lashes

Too many options confuse people.
Clarity makes it easier to book.

Even if you only have one client, start here.

Example:
“Do you have a friend who would love this too?”

Referrals can grow your business faster than social media when you're new.

If someone shows interest, follow up.

Example:
“Hey! Just checking in, did you still want me to send availability?”

Most people don’t book because they forget, not because they aren’t interested.

Don’t try to post everything.

Pick one focus:

• Acne
• Relaxation
• Brows
• Waxing

This helps people understand what you do quickly.

• Visibility matters more than perfection
• Momentum matters more than branding
• Action matters more than overthinking

You don’t need to do everything.
You just need to start.

Focus on getting 3 new bookings per week

They don’t have to be for the same week
They just need to be booked

Consistency here builds a full schedule faster than anything else.

Pick ONE of these and do it today:

• Tell 3 people what you do
• Simplify your service offering
• Ask for one referral
• Follow up with one inquiry
• Post about one service

Small actions create your first clients.

Join the Estheticians in Business Membership Waitlist

Rebooking is one of the biggest differences between estheticians who stay busy and those constantly chasing new clients.

But what if you don’t control checkout?
What if you work for someone else?
What if a front desk handles your clients?

In this episode, we’re breaking down how to increase rebooking as a solo esthetician and how to improve retention when someone else checks your clients out.

If you want more consistent income, better retention, and a predictable schedule, mastering rebooking is essential.

• Why rebooking is essential for consistent income

• The biggest mistake estheticians make with rebooking

• How to rebook naturally without feeling pushy

• What to say during consultation, treatment, and checkout

• How to increase rebooking when working for someone else

• Scripts you can start using immediately

Retention is what creates stability in your business. Without rebooking, you’re constantly chasing new clients.

Even when you do everything correctly, about 25% of clients may not return due to budget, timing, or life changes. That’s why rebooking needs to be part of your system.

When you’re solo, you control the full experience. That means you need a rebooking system, not just a question.

Asking:
“Do you want to rebook?”

This invites hesitation and lowers retention.

Rebooking should start during consultation.

Example:
“I typically see my clients every four weeks depending on your skin goals.”

This creates a plan instead of an option.

Clients rebook when they understand why.

Examples:

• “We’re working on congestion.”

• “This helps maintain your results.”

• “I don’t want to wait too long between treatments.”

Instead of asking, guide:

“Let’s go ahead and get you scheduled in four weeks.”

“I have Monday at 2pm or Thursday at 4pm. Which works better?”

This keeps momentum and increases rebooking.

You may not control checkout, but you do control the recommendation.

“I want to see you again in four weeks. They’ll schedule you up front.”

Use:

• Treatment cards

• Skincare plans

• Notes for front desk

Example:
Next Visit: 4 Weeks

Walk them up and say:
“We’re booking her in four weeks for acne.”

This reinforces the plan.

“We made great progress today. I don’t want to lose that.”

Clients rebook to protect results.

Waiting until checkout.

Rebooking should start:

• During consultation

• During treatment

• During results discussion

• Before they leave the room

Solo: You control the booking
Employee: You control the recommendation

Both create retention.

Solo:
“To keep improving your skin, I want to see you again in four weeks. Let’s grab that now.”

Employee:
“I want to see you again in four weeks. The front desk will schedule you before you leave.”

This week:
Stop asking “Do you want to rebook?”
Start saying “I want to see you again in…”

Watch your retention change.

Join the Estheticians in Business Membership Waitlist for:

• Weekly live trainings

• Business and marketing support

• Hot seat coaching

• Community accountability

Join the membership waitlist<<<<

If your clients say “I’ll check my schedule” and then disappear… his episode is your fix.

In this Marketing Monday, Allison breaks down one of the biggest gaps in retention and rebooking — and why it has nothing to do with your service and everything to do with how you guide the decision.

You’ll learn why clients don’t follow through, what most estheticians are saying wrong, and the simple shift that can immediately increase your rebooking rate.

• Why clients aren’t avoiding you… they’re avoiding making a decision

• The real reason “I’ll check my schedule” leads to ghosting

• The common rebooking mistake that kills momentum

• What to say instead to make booking easy and natural

• Why confidence directly impacts your retention

• How to handle objections without feeling pushy

• The best time to secure the next appointment

When you say “let me know,” you’re ending the conversation.
Clients don’t want to decide later — they want you to guide them.

“Let me know when you want to come back”
→ removes urgency
→ puts the decision on them
→ leads to no booking

Give two options:

“Based on your skin, I’d recommend 4 weeks.
I have Tuesday or Thursday — which works better?”

Simple. Clear. Easy to say yes.

Clients trust direction.
When you confidently recommend the next step, they’re more likely to follow through.

Try this:

“No problem, I can hold a spot for you and you can always change it.
Do you want Tuesday or Thursday?”

Keep the decision moving forward.

Right after the service
While they’re happy
While you still have their attention

Not later. Not online. Not “whenever.”

Not every client will rebook.
On average, about 25% won’t return — and that’s normal.

But improving your rebooking rate means:

• More consistent income

• Less pressure to find new clients

• Stronger retention

Give every client two options

Not: “let me know”
Instead: “Tuesday or Thursday?”

That one shift can change your bookings fast.

Join the Estheticians in Business Membership for weekly coaching, support, and strategies to help you grow a fully booked business without burnout.

Find Jennifer inside of the Estheticians in Business Facebook Group

And join a free class to learn more

Peptides are everywhere right now. Clients are asking about them, providers are adding them, and many estheticians are wondering if they should bring them into their business.

In this episode, Allyson is joined by peptide expert Jennifer from LEMD to break down what peptides are, how they work, and how estheticians can offer them as an additional revenue stream without adding more time to their schedule.

They discuss how this model works for solo estheticians, those without medical directors, and anyone looking to increase income through recommendations rather than services.

• What peptides are and how they work
• How LEMD’s telehealth model functions
• Whether estheticians can offer peptides without a medical director
• How peptides fit alongside skincare services
• How this creates revenue without adding appointments
• The types of peptides available (topical, oral, injectable, nasal)
• Education and support available for providers

Peptides are chains of amino acids that act as messengers in the body, helping regulate functions like skin health, energy, recovery, and aging. As we age, these signals decrease, and peptides help restore that communication within the body.

They can support:

• Skin tightening and anti-aging
• Hair and nail health
• Energy and recovery
• Weight management
• Overall wellness

This model works as a recommendation-based revenue stream.
You introduce peptides to your client, they complete a medical questionnaire, and a licensed provider handles prescribing and fulfillment.

This allows estheticians to:

• Offer additional services without more time
• Stay within scope of practice
• Provide wellness-based recommendations
• Create passive-style income

The entire process happens through telehealth with providers in every state.

Estheticians can earn:

• 20–40% commission on sales
• Weekly payouts
• No inventory required
• No treatment time added

This makes peptides an easy add-on conversation during appointments.

Peptides can be recommended alongside:

• Anti-aging facials
• Acne treatments
• Skin tightening goals
• Post-treatment support
• Wellness-focused clients

Example:
Client wants tighter skin → recommend skincare + peptide support
Client working on aging → combine facial plan + peptide protocol

This creates ongoing conversations and additional income opportunities.

Options may include:

• Injectable peptides
• Oral drops
• Nasal sprays
• Topical skincare peptides

Each option is prescribed through a licensed provider based on client needs.

Estheticians do not prescribe peptides.

Instead:

• You recommend
• Client completes questionnaire
• Medical provider reviews
• Prescription approved if appropriate
• Product shipped directly to client

This keeps everything compliant and within scope.

Providers receive:

• Training resources
• Educational webinars
• Product education
• Marketing materials
• Business support

This allows estheticians to confidently introduce peptides to clients.

This may be a good fit if you:

• Want additional revenue without more hours
• Are fully booked but want to increase income
• Have clients asking about peptides
• Want to expand into wellness
• Don’t have a medical director

Peptides can be a simple way to increase revenue by adding recommendations to your existing services without adding time to your schedule.

Estheticians in Business Membership Waitlist!

If you constantly feel behind, overwhelmed, or like you're jumping from task to task in your business, this episode is for you. In this Marketing Monday, Allyson breaks down what organization actually looks like in a solo esthetician business and how getting things out of your head and into a plan can reduce stress, increase consistency, and help stabilize your income.

This episode walks through the four main areas of business organization and gives a simple weekly example so you can start implementing immediately.

• Why feeling overwhelmed is often an organization issue, not a motivation issue

• How keeping everything in your head leads to burnout

• The four areas every esthetician needs organized

• What an organized business week actually looks like

• How organization helps stabilize bookings and income

• Simple ways to start organizing today

Know:

• Who needs to rebook

• Who hasn’t been in recently

• Who asked about services

• Who you need to follow up with

• What products or services were recommended

Examples:

• Weekly follow-up list

• Notes after each appointment

• Referral tracking

• “Reach out later” list

This is where most of your money already exists.

Set time for:

• Admin work

• Follow-ups

• Marketing

• CEO planning

• Ordering inventory

If your entire schedule is clients, you’ll always feel behind.

Instead of wondering what to post, create a rhythm:

• Invite posts

• Education posts

• Availability reminders

• Testimonials

• Referral asks

This removes mental overload and makes marketing easier.

Track:

• Monthly income goal

• Weekly goal

• Retail goal

• Average ticket

When you know your numbers, you stop guessing and start making decisions.

Monday
Check schedule
Post invite
Review bookings

Tuesday
Follow up with past clients
Ask for referrals

Wednesday
Check numbers
Focus on retail

Thursday
Education post
Client reminders

Friday
Plan next week
Fill last openings

When you're organized:

• You stop forgetting follow-ups

• You rebook more clients

• You stop scrambling for content

• You feel calmer

• Your income becomes more consistent

• You become more confident

Pick ONE thing to organize:

• Follow-up list

• Weekly schedule

• Client notes

• Marketing days

• Income goals

Small organization leads to big clarity.

Links talked about:

Use code EIB for $50 off the Brilliance Prosperity Path.<<<

$1k Challenge <<<

Brilliance Advanced Beauty EducationWebsite: ⁠https://brillianceadvancedbeautyeducation.com⁠Instagram: @brillianceadvancedbeautyedFacebook: Brilliance Advanced Beauty Education

Burnout in the beauty industry is often blamed on long hours, packed schedules, and demanding clients. But what if the real issue isn’t how much you’re working… but how your business is structured?

In this episode, I’m joined by Cortney Cox, founder of Brilliance Advanced Beauty Education, to talk about hustle culture, money mindset, and why so many estheticians feel stuck in overwork without seeing financial progress.

We dive into how burnout is often tied to pricing, boundaries, and not understanding your numbers, and what you can start shifting right now to create a more sustainable business.

If you’ve ever felt busy but not financially confident, this conversation is for you.

Why hustle culture is so common in the beauty industryThe real root causes of burnout for estheticians

How money mindset impacts how much you work

Scarcity thinking vs abundance thinking in businessWhy being fully booked doesn’t always mean profitable

The connection between boundaries, pricing, and burnout

How to shift out of survival mode

Small mindset changes that create long-term growth

Why learning your numbers changes everythingBurnout is often a money and boundaries issue, not just a workload issueYou cannot outwork poor financial structureScarcity mindset shows up in pricing, clients, and competitionUnderstanding your numbers creates confidence and sustainability

Working more hours is not always the solution to making more money

✨ Brilliance 1K Challenge
A step-by-step challenge designed to help you build $1,000 in savings while learning better money habits.

✨ Brilliance Prosperity Path
A deeper program focused on money mindset, understanding your numbers, and creating a sustainable business structure.

Use code EIB for $50 off the Brilliance Prosperity Path.

Brilliance Advanced Beauty Education
Website: https://brillianceadvancedbeautyeducation.com
Instagram: @brillianceadvancedbeautyed
Facebook: Brilliance Advanced Beauty Education

Make sure to subscribe, leave a review, and share this episode with another esthetician who needs to hear it.

Resources:

Estheticians in Business the Facebook Group

Client Getting System <<< where to start

If getting clients feels harder than it should… this episode is your reset.

In this special Marketing Monday, Allyson breaks down Marketing 101 in the simplest, most real way possible — so you can stop guessing, stop relying on random posting, and actually understand how clients find and book you.

Because marketing isn’t just posting on Instagram.
It’s the full path someone takes from discovering you → understanding you → booking with you → coming back again.

And if that path isn’t clear? You’re losing clients without even realizing it.

✨ What marketing actually is (and why most estheticians misunderstand it)
📍 The simple 4-step client journey: see you → understand you → take action → book
📣 Why posting once isn’t enough (and what consistency really looks like)
🔁 How repetition builds trust and drives bookings
📊 Why relying only on Instagram is limiting your growth
🧩 How to create a marketing system that works on repeat

• Marketing = how people find you, understand you, and book you
• If people don’t see you, they can’t book you
• If people don’t understand what you do, they won’t book you
• If you don’t guide them on what to do next, they’ll do nothing
• Consistency > creativity when it comes to getting clients

1. Someone sees you (social media, referrals, networking, community)
2. They understand what you do
3. You tell them what to do next
4. They book

Miss one step… and you lose the client.

✔️ Pick 3 marketing channels you enjoy (ex: referrals, Facebook groups, networking)
✔️ Decide how often you’ll show up (daily, weekly, monthly)
✔️ Create a simple, repeatable system
✔️ Focus on visibility + clarity + direction

Comment “BOOKED” on my post or DM me on Instagram and I’ll send you the exact system my students use to go from struggling to fully booked.

📲 Instagram: @estheticiansinbusiness
👯‍♀️ Facebook Group: Estheticians in Business

Share it with another esthetician who’s tired of guessing their marketing and ready to actually understand it.

Join the Facebook Group: ⁠Estheticians in Business⁠

• Follow on Instagram: ⁠@estheticianinbusiness⁠

• Explore the ⁠Booked Solid Bundle + Marketing Course⁠s

  use the code EIB at glossgenius.com for 50% off for 2 months!

Let’s just say it…
If you’re not getting clients, it’s probably not because the industry is saturated.

It’s because you don’t have a client-getting system.

In this episode of Estheticians in Business, Allyson breaks down the real reason your books aren’t full and walks you through the 3 foundational pieces of getting clients plus the missing link most estheticians ignore: traditional vs non-traditional marketing.

This is your no-fluff, real-talk guide to getting visible, getting clear, and actually getting booked.

• Why posting randomly is not a strategy

• The 3 core pieces every esthetician needs to get clients

• The difference between traditional and non-traditional marketing

• Why consistency matters more than motivation

• How to create a simple system that actually brings in bookings

If no one is booking, the problem isn’t your pricing…
it’s that no one is seeing you.

You need consistent visibility, not occasional bursts of motivation.

Focus on:

• Showing up consistently on 1–2 platforms

• Getting in front of people regularly (online and in person)

• Repeating your message so people remember and trust you

Key takeaway:
Visibility creates opportunity. Silence creates empty books.

If someone lands on your page and doesn’t know what you do within seconds, they’re leaving.

You need to be known for something specific.

Instead of:
“I offer customized facials”

Say:
“I help women 40+ improve fine lines and skin texture with results-driven facials”

Key takeaway:
Confused people don’t book. Clear people get paid.

You can’t hint your way into a fully booked schedule.

People need clear direction.

Strong CTAs sound like:

• “DM me ‘FACIAL’ and I’ll send the booking link”

• “I have 2 openings this week, message me to grab one”

Key takeaway:
If you don’t ask, they don’t act.

This is where most estheticians go wrong.

Getting clients is NOT just posting on Instagram.

Often overlooked, but one of the fastest ways to grow.

Examples:

• Asking for referrals

• Talking about your services during appointments

• Local partnerships (hair stylists, gyms, boutiques)

• Networking events

• Word of mouth

Key takeaway:
Your next client is likely already connected to your current one.

This is how you grow your visibility at scale.

Examples:

• Instagram content and reels

• Email marketing

• Website and SEO

• Booking systems and follow-ups

Key takeaway:
Posting without a strategy is just digital journaling.

This is where momentum happens.

Example system:

• Client comes in → you educate + plant a referral seed

• You follow up after their appointment

• You share results online

• Their friend sees it and hears about you

That’s how you build consistent client flow.

Most estheticians don’t have a client problem.

They have:

• A consistency problem

• A clarity problem

• A lack of a real system

Keep it simple:

• 3 posts per week

• 5–10 conversations (DMs, in-person, follow-ups)

• 1 direct booking post

That’s it. No overcomplicating.

Today:

• Post something that leads directly to a booking

• Start one real-life conversation about your services

Do that consistently, and you’ll already be ahead of most estheticians.

• Join the Facebook Group: Estheticians in Business

• Follow on Instagram: @estheticianinbusiness

• Explore the Booked Solid Bundle + Marketing Courses

Feeling stuck staring at your screen with zero clue what to post — but still needing to fill your books?

You’re not alone, and this episode is your solution.

In this Marketing Monday mini-episode, Allison breaks down a simple 3-post content rhythm that brings in bookings — even when you're tired, overbooked, or so over social media.

No reels. No dances. Just real strategy that works (and takes five minutes or less).

✨ Why “just posting something” isn’t working — and what to do instead
📲 A 3-post rhythm to use any week you’re overwhelmed
🧠 How survival mode affects your content strategy
📌 The exact language for posts that invite, convert, and rebook
📅 A realistic weekly posting challenge you can actually follow

1. Personal Invitation Post
   → “I have 2 spots open this week. Want in?”

2. Screenshot/Social Proof Post
   → Client results or testimonials tied to available bookings

3. Problem-Solving Post
   → Pick 1 problem your ideal client has — solve it in 2 sentences

Check out the Booked Solid Bundle for 200+ fill-in-the-blank hooks, captions, and booking scripts built just for estheticians.

📲 Instagram: @estheticiansinbusiness
👯‍♀️ Join the Facebook Group: Link

Tag @estheticiansinbusiness in your stories, or send it to your favorite esty who’s ready to get booked without burning out.

Let me know if you'd like this formatted into a podcast description doc or uploaded to your Teachable podcast section!

What You’ll Learn:The 3 Post Types Covered:📥 Want more plug-and-play captions like this?💬 Connect With Allyson:🔁 Love this episode?

In this episode of Estheticians in Business, Allyson breaks down one of the most overlooked (and underutilized) parts of your business:

Retail.

Because let’s be honest… most estheticians don’t choose retail lines strategically.

They choose them because:

• a rep convinced them

• the packaging is cute

• another esthetician uses it

• or they liked one product

…and then wonder why it doesn’t sell.

If you’ve ever felt confused about what retail line to choose, how to add a second line, or why your products aren’t moving — this episode will give you clarity.

• Why retail is more than “extra income”
• How retail directly impacts your retention and results
• The biggest mistake estheticians make when choosing a line
• How to strategically choose (or add) a retail line
• The 4 questions you must ask before committing to any brand
• What actually makes retail sell (hint: it’s not the brand)
• Red flags to watch for when choosing products
• How to integrate retail naturally into your services

Retail isn’t just about making more money (even though… yes, it does that).

It should:

• support your client’s results at home

• increase retention

• increase your average ticket

• make rebooking easier

Even something as simple as selling $1,000 in retail per month can add $6,000+ a year to your income.

Choosing a line based on:

• trends

• aesthetics

• what someone else is using

Instead of asking:
“Does this actually fit my business?”

If your retail line is:

• too complicated

• too broad

• or hard to explain

…it won’t sell consistently.

Before choosing (or adding) a retail line, ask:

Acne, anti-aging, sensitive skin, holistic, etc.
If it’s random → it won’t sell.

Do you use it?
Do you understand it?
Have you seen results?

You are the walking proof.

If it’s too complicated… they won’t do it.

Simple routines = better compliance = better results.

Your retail should:

• enhance your treatments

• align with your ingredients/approach

• reflect your brand standards

It’s not the brand.

It’s:

• how you talk about it

• how you introduce it during the service

• how simple you make it

• how consistently you recommend it

You don’t need a better line.
You need better integration.

🚩 You feel confused learning it
🚩 There are too many options
🚩 You’re not excited to talk about it
🚩 You don’t use it yourself
🚩 You chose it based on price or trends

You don’t need 5.

Start with:

• 1 line (beginner)

• 2 lines (ideal for growth)

• max of 3 if you’re very intentional

More lines ≠ more sales
Clarity = more sales

Retail doesn’t need to be overwhelming.

It needs to be:

• aligned

• simple

• and easy for your clients to say yes to

Want help choosing or refining your retail?

Join the Estheticians in Business Facebook group and ask your question — you’ll get real feedback from estheticians in the industry.

Instagram: @estheticiansinbusiness
Facebook Group: Estheticians in Business