Estheticians in Business

You Made the Money. Now What?

You had an $8K month. Maybe even a $10K month. HECK YEAH! 🎉

But now what happens to that money?

In this episode of Estheticians in Business, we're wrapping up our four-part money series by talking about what every solo esthetician needs to do AFTER making the money.

Because making money and knowing how to manage it are two completely different skills.

I'm sharing how I handled money in my own esthetics business, why my first $12K month taught me a pretty expensive lesson, and how to make sure your best months help you survive your slowest ones.

We're talking about:

• Why the money in your business bank account isn't all yours to spend

• How to separate money for expenses, taxes, retail inventory, and savings

• Why you need to intentionally pay yourself

• How to work backward from your income goals to figure out how many clients you actually need

• Why I recommend building 3–6 months of business savings

• How to use your numbers to decide what your business needs next

Your homework: Look at your last full month in business. How much came in? How much went out? How much did you pay yourself? What did you save? And what's ONE thing you're going to do differently next month?

Because I want you making money, keeping money, and actually ENJOYING the business you're working so hard to build.

💰 Join the Estheticians in Business Membership ($87/month)

We're taking everything we've learned about money and moving into our next training series, Zero to Profitable Retail, where we're working on retail sales, confidence, and consultations to help you make MORE money.

JOIN THE EIB MEMBERSHIP

Join our FREE Estheticians in Business Facebook Group:

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Are you using ChatGPT to write your marketing emails? 👀

AI can save you time, but could it also be making your emails sound like everybody else's?

This week, we're having an EIB Takeover! 🎙️

Email marketing strategist and Estheticians in Business partner Jen Goff is taking over Monday Marketing to talk about using AI in your beauty business, why your emails should actually sound like YOU, and how to get more bookings through email marketing.

• Why AI-generated emails can hurt the connection you're building with clients

• How to use AI without losing your personality

• Why email marketing is so important for solo estheticians

• What makes clients actually open, read, and click your emails

• How to save HOURS writing emails every month

• How Jen's Email Vault helps beauty professionals send better emails consistently

Here's the thing:

Your clients booked with YOU. Your personality, your expertise, and the relationship you've built with them.

And your emails should reflect that.

Jen is a former beauty business owner, licensed cosmetologist, celebrity makeup artist, and email marketing strategist who helps beauty businesses turn their email lists into bookings and sales.

She's also an official Estheticians in Business Partner! 🤍

The Email Vault | $19/month

Get weekly done-for-you email templates written specifically for beauty, health, and wellness businesses. Customize them with your business details and send!

Connect with Jen Goff

Website: https://jennifergoffxo.com

👉 JOIN THE EMAIL VAULT

Special EIB Offer

👉 [EIB OFFER LINK ]

Is This Actually Making You Money?

Just because you're investing in your esthetician business doesn't mean you're making a GOOD investment. 👀

In this week's episode of Estheticians in Business, we're continuing our four-part money series and talking about something every solo esthetician needs to consider before buying another machine, signing up for another certification, or adding another monthly expense.

What's your return on investment (ROI)?

I'm breaking down how to determine whether a business purchase actually makes financial sense, why following industry trends can get expensive FAST, and the questions you should be asking before spending thousands of dollars on something new.

We're talking about:

• Why spending money on your business doesn't automatically make it a good investment

• How to calculate whether a new machine or service is worth the cost

• Why your current clients should influence your purchasing decisions

• How education, software, and client experience improvements can provide a return

• The one question to ask before your next business purchase

Because just because everyone else is offering microneedling or buying the latest machine doesn't mean it's the right investment for YOUR business.

Your homework: Before your next business purchase, ask yourself, "What do I actually expect to get back from this?"

More revenue? Lower expenses? More time? More returning clients?

If you can't answer that, maybe hold off on buying it. 😂

Inside the Estheticians in Business Membership, we're working on understanding your numbers, making smarter financial decisions, getting more clients, and building a business that actually makes you money.

Join the EIB Membership
MEMBERSHIP LINK

Join our FREE Estheticians in Business Facebook Group:
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Want help making your business more profitable?

Your Best Clients Might Already Be Watching You

You're posting on Instagram, sharing your services, and trying to get more clients. But what happens when nobody likes, comments, or books?

That doesn't mean nobody is paying attention.

Some of your potential clients have been following you for MONTHS. Some have visited you once and haven't returned. Others have asked about a service but never actually booked.

And sometimes they're watching everything you post without interacting at all. 😂

In this quick Monday Marketing episode, we're talking about why you shouldn't overlook the people who already know your business while you're trying to attract new clients.

• Why low engagement doesn't always mean your marketing isn't working

• Why some clients need to see your content repeatedly before booking

• How past clients and quiet followers could become your next appointments

• Why you should keep showing up even when nobody is commenting

• How to use your clients' questions to create content that connects

• Why following up with people who've already shown interest is so important

Here's your homework this week:

Before you go looking for 100 new people, look at the people who already know your name.

Pick five people who have previously shown interest in your business and start a conversation.

Maybe it's someone who asked about microneedling, a past client who hasn't returned, or someone who said she'd book when life calmed down.

Not everyone watching your content is a stranger who needs to be convinced from scratch.

In this episode:Need help getting more clients?

Inside the Estheticians in Business Membership, you'll get weekly trainings, business resources, and Ask Al, where you can ask your specific business questions and get personalized support.

We're working on getting clients, keeping them coming back, and becoming really freaking good at business.

Estheticians in Business Facebook Group

Make booking, follow-ups, and running your business easier with GlossGenius.

Visit glossgenius.com and use code EIB for 50% off your first two months of their premium plans.

Do You Actually Know What It Costs to Run Your Business?

You know what your rent costs. You know what your booking software costs. But do you actually know how much it costs to run your entire esthetician business every month?

In this episode of Estheticians in Business, we're continuing our money series and talking about the expenses that quietly eat away at your revenue.

From backbar and credit card fees to random Amazon orders, subscriptions, equipment and education, those little purchases ADD UP. 😂

We're talking about:

• Why a $10K month doesn't automatically mean you're making good money

• The business expenses you're probably overlooking

• How to decide whether a purchase is actually worth it

• Why your expenses can increase right alongside your revenue

• How to evaluate the return on your business investments

• The simple money exercise every solo esthetician should do this month

Because there's a BIG difference between intentionally spending $4,000 to run your business and wondering where the heck $4,000 went.

Your homework? Pull up your business bank account and look at what actually came in, what went out, and where your money went. No guessing!

💰 Join the Estheticians in Business Membership

We're diving deeper into making your money make sense, understanding expenses, knowing your numbers and building a business that actually pays YOU.

JOIN THE MEMBERSHIP

Join our FREE Estheticians in Business Facebook Group:

JOIN THE FACEBOOK GROUP

Your marketing worked. Someone found your business, liked what they saw, and wanted to book an appointment.

But then they couldn't figure out where you're located, which service to choose, or how to actually book with you.

And just like that, you've potentially lost a client.

In this quick Monday Marketing episode, we're talking about how your booking experience could be costing you clients before they ever make it onto your treatment table.

• Why making clients work too hard to book can cost you appointments

• Why your location needs to be easy to find on Instagram and Facebook

• How to make your booking link easy to access

• Why new clients should know exactly where to start

• What to do when someone isn't sure which service to book

• A simple 5-minute booking audit you can do TODAY

Here's your homework:

Go to your Instagram, Facebook page, or website and pretend you've never seen your business before.

Can you figure out where you're located? Can you book without messaging someone? Do you know what to do if you're unsure?

Every extra thing a potential client has to figure out gives her another opportunity to say, “I'll come back to this later.”

And we all know how that usually goes. 😂

Your marketing got her interested. Don't lose her because becoming your client is harder than it needs to be.

Visit glossgenius.com and use code EIB for 50% off your first two months of their premium plans.

Want more help getting clients?

Inside the Estheticians in Business Membership, we're working on getting clients, keeping them coming back, and becoming really freaking good at business.

Join us and get support applying what you're learning to YOUR business. 🤍

You’re Making Money. So Why Does It Still Feel Tight?

You’re making more money than you used to... so why does it still feel like there’s never enough?

In this episode of Estheticians in Business, we’re kicking off a month of MONEY conversations, and we’re starting with the difference between making more money and actually keeping more of it.

I’m sharing what this looked like in my own business when I hit six figures in less than 18 months and eventually had a $12K month... but realized the majority of that money was going right back into the business.

We’re talking about:

• Why growing revenue doesn’t automatically mean you’re making more money

• How your expenses can grow right alongside your income

• Why two estheticians making $10K can have VERY different businesses

• The business purchases that quietly stack up

• Why your business doesn’t always need another machine, rebrand, software or expense

• The number I want you to look at from your last month

Because sometimes the answer isn’t “I need to make more money.”

Sometimes you need to understand what’s happening to the money you’re already making.

And if your business is making more but somehow you still don’t feel ahead, I want you to look at how much came in vs. how much actually stayed.

💰 Want to go deeper? This month inside the Estheticians in Business Membership, we’re focusing on making your money make sense: what came in, what went out, what you actually kept, and understanding the numbers behind your business.

Join Estheticians in Business Membership:
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Join the FREE Estheticians in Business Facebook Group:
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More services don't always make your business more appealing.

Sometimes they just make it harder to book.

If a potential client lands on your booking site and sees a custom facial, brightening facial, acne facial, dermaplaning facial, signature facial, deluxe facial, glow facial, and 15 other options... she now has to figure out which one she needs.

She doesn't want to become the esthetician before she can book with you.

In this quick Monday Marketing episode, we're talking about:

• Why too many choices can stop someone from booking

• How an overwhelming service menu can cost you clients

• Why potential clients want your recommendation

• Making it stupid easy for a new client to know where to start

• Using options like a New Client Facial or consultation to simplify booking

• Why cute service names aren't always helping people choose

Your client doesn't need a million options.

She wants to feel confident she's making the right choice.

So here's your homework:

Go to your booking site and look at it like you've never seen your business before.

If you weren't an esthetician, would you know what to book?

If the answer is no, make it easier.

If you want more help making your business easier to market, sell, and grow, come join us inside the Estheticians in Business Membership. 🤍

What happens when a potential client calls while you're in the middle of a facial and you can't answer?

In this episode, I'm talking with Kate, founder of Zolie and an EIB Partner, about what those missed calls could actually mean for your business.

We're talking about how clients are actually finding and choosing estheticians, what happens when you don't answer the phone, and how an AI receptionist can help answer questions, book appointments, follow up with potential clients, send texts, and take some of the everyday work off your plate.

We also get into the questions I KNOW you're probably thinking 😂

Does it actually sound like you?
What happens with client privacy?
Does it work with your booking platform?
Should every esthetician even have an AI receptionist?

And Kate shares real numbers from businesses currently using Zolie so you can see what this can actually look like.

Links from this episode:

✨ FREE Profit Leak Audit:
[LINK]

📞 Try Zolie free for 14 days + get 20% off as part of EIB:
[EIB ZOLIE LINK]

🏥 Med Spa / HIPAA Waitlist:
[LINK]

How to Use Local Facebook Groups to Get Esthetician Clients

Local Facebook groups can be REALLY good for getting esthetician clients, but you can't just drop an ad for your business once and expect people to start booking.

You want to become the esthetician people in that group actually recognize, remember, and eventually recommend.

In this quick Monday Marketing episode, I'm breaking down how I used Facebook groups in my own esthetics business and how I still coach estheticians to use them today.

• How to find active local Facebook groups that actually make sense for your business

• Why you need to know the group's promotional rules before posting

• How to write promotional posts around what potential clients actually want

• Why your Facebook group posts should encourage people to comment

• How to take those comments into the DMs and start real conversations

• What to do when a Facebook group doesn't allow business promotion

• Why participating throughout the week matters just as much as promotional posts

• How to become the esthetician people start tagging when someone asks for a recommendation

The goal isn't to jump into a local group, post “I have appointments available!” and disappear.

Show up. Have conversations. Answer questions. Let people get familiar with you.

Eventually, when someone asks:

“Who's a good esthetician around here?”

You want people tagging YOU before you even have the chance to comment.

If you're trying to get more local clients, Facebook groups are absolutely worth using. Just use them like a human instead of treating them like a free advertising board. 😂

And remember: get people interacting with you, then get into the DMs and have the conversation.

If you want more help getting clients and growing your solo esthetics business, come join us inside the Estheticians in Business Membership. 🤍 - use the word PODCAST for $15 off your first month!