Estheticians in Business - The Facebook Group

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summary

In this episode of Estheticians in Business, Allyson Steinberg discusses the concept of 'cringe' in marketing, particularly for estheticians. She emphasizes the importance of mindset shifts to overcome feelings of awkwardness when promoting one's business. The conversation covers effective marketing strategies, including storytelling, inviting potential clients without pressure, and using relatable language. Allyson encourages listeners to embrace their uniqueness and connect authentically with their audience to build trust and confidence in their marketing efforts.

takeaways

• Being cringe is often a mindset issue.
• Marketing should be seen as a service, not manipulation.
• Storytelling engages clients more than just listing services.
• Invitations should replace pressure in marketing.
• Use relatable language to connect with clients.
• Confidence in marketing comes from clarity and authenticity.
• Cringe often stems from distraction and disconnection.
• Estheticians should embrace their individuality in marketing.
• Building a community is essential for business growth.
• Effective marketing requires stepping out of comfort zones.

⁠Estheticians in Business - The Facebook Group⁠

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3 Steps to Fully Booked Webinar

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Esthetician Facebook Group

summary

In this episode of the Estheticians in Business podcast, Allyson Steinberg discusses effective strategies for estheticians to book clients without experiencing burnout. She emphasizes the importance of understanding your target audience, leveraging referrals, and engaging with clients through various marketing tactics. The episode also highlights the significance of local networking and collaborations to enhance visibility and client acquisition. Allyson shares actionable insights and encourages estheticians to focus on building genuine connections rather than solely relying on social media content.

takeaways

• The more you post doesn't necessarily mean more clients.
• It's crucial to know your target audience.
• Referrals are essential for growing your client base.
• Engaging with clients can lead to repeat bookings.
• Local networking can significantly boost your business.
• Creating a simple referral system is key.
• Re-engagement campaigns can help bring back clients.
• Building relationships with local businesses is beneficial.
• Content should resonate with your audience to be effective.
• Connection is more important than just content.

Summary

In this episode of Estheticians in Business, Allyson Steinberg shares her journey of starting a podcast and her insights on building a successful esthetician business. She emphasizes the importance of starting messy, getting uncomfortable, and continuously learning. Allyson provides practical tips for attracting clients and networking effectively, while also encouraging listeners to understand the different seasons of their business journey.

Takeaways

Starting a podcast can be messy but rewarding.

Building a business from scratch requires networking and effort.

It's essential to start messy and not wait for perfection.

Getting uncomfortable is crucial for growth and client acquisition.

Education is a lifelong journey for business owners.

Understanding your target audience is key to marketing.

Networking should focus on building relationships, not just exchanging cards.

You can start a business with minimal investment.

Know the season of your business to set realistic goals.

Success in business takes time and persistence.

Chapters

00:00 Introduction to the Podcast Journey

01:45 Starting a Business from Scratch

04:57 The Importance of Starting Messy

09:47 Getting Uncomfortable for Growth

17:28 The Continuous Learning Mindset

24:16 Understanding Your Business Season

29:47 New Chapter

3 Steps to Fully Booked - FREE Webinar

Summary

In this episode of 'Estheticians in Business', Allyson Steinberg shares her journey into podcasting, discusses humorous and outrageous stories from the aesthetics industry, and emphasizes the importance of self-care and setting boundaries with clients. She provides insights on creating an ideal work schedule that prioritizes mental health and personal well-being, encouraging listeners to take control of their time and business practices.

Takeaways

Allyson is excited to start her podcast journey.

Creating a dedicated space for podcasting can enhance the experience.

Sharing crazy client stories can foster community and connection.

It's important to address disrespectful behavior from clients.

Self-care is crucial for maintaining mental health in the aesthetics industry.

Estheticians should prioritize their own well-being to serve clients better.

Creating an ideal schedule can help balance work and personal life.

Clients will adapt to your schedule if you set boundaries.

Exclusivity in scheduling can enhance business appeal.

Choosing yourself first can lead to a more fulfilling career.

Estheticians in Business - The Facebook Group

How to get clients PDF

Summary

In this episode, Allyson Steinberg discusses effective strategies for estheticians to acquire clients beyond just relying on Instagram. She emphasizes the importance of building community, leveraging Facebook groups, networking, and engaging in local events. The conversation highlights that client acquisition is a multifaceted approach that requires consistent effort and relationship-building.

Takeaways

Building a community is essential for client acquisition.

Instagram is not the only platform to gain clients.

Networking helps establish trust and relationships.

Active participation in Facebook groups can lead to client engagement.

Vendor events are a creative way to attract clients.

Local community engagement is crucial for estheticians.

Diversifying marketing strategies is key to success.

Long-term growth on Instagram requires consistent effort.

Asking for referrals can significantly boost client numbers.

Estheticians in Business: The Facebook Group

How to get clients PDF

The Promo Playbook

Summary

In this episode of Estheticians in Business, Allyson Steinberg discusses the importance of preparing for Mother's Day promotions, overcoming imposter syndrome, and effectively marketing offers. She emphasizes the need for clarity in goals, building irresistible offers, and maximizing promotional impact through connection with clients. The conversation also highlights the significance of learning from past promotions to improve future efforts.

Takeaways

Imposter syndrome is common; remember you are the expert.

Get clear on your goals before creating promotions.

Build offers that are fun and catchy for clients.

Promote your offers extensively across various platforms.

Connection with clients drives sales; be personal in your marketing.

Maximize promotions with thoughtful touches and experiences.

Rebook clients on the spot to ensure future business.

Debrief after promotions to learn what worked and what didn't.

It's okay to fail; persistence leads to improvement.

Focus on promotions that bring you joy and align with your business goals.

summary

In this episode of Estheticians in Business, Allyson Steinberg shares her journey as a stay-at-home mom and business coach, discussing the challenges and joys of creating a podcast. She dives into effective strategies for growing an Instagram presence, emphasizing the importance of understanding one's ideal client, optimizing social media profiles, and creating engaging content. Allyson encourages estheticians to be consistent in their posting and to engage authentically with their audience to foster community and trust.takeaways

• Creating a podcast can be challenging but rewarding.
• Instagram growth requires consistent effort and strategy.
• Understanding your ideal client is crucial for effective marketing.
• Optimizing your Instagram bio can significantly impact visibility.
• Engaging content should address the specific issues of your clients.
• Posting frequently can lead to organic growth on social media.
• Don't compare yourself to others; focus on your unique journey.
• Authentic engagement with your audience builds trust and community.
• Quality content comes with practice and consistency.
• Sharing personal experiences can enhance connection with your audience.

Find me on Instagram:

https://www.instagram.com/estheticiansinbusiness/

In this episode, Allyson Steinberg discusses the challenges of managing no-shows and cancellations in the beauty industry, particularly for solo estheticians. She emphasizes the importance of establishing clear cancellation policies, handling repeat offenders, and balancing grace with business boundaries. Through personal anecdotes and practical advice, she guides listeners on how to navigate these common issues while maintaining professionalism and respect for their own time and business.

takeaways

• Just showing up is better than not showing up.
• Cancellations and no-shows are near and dear to my heart.
• You have wasted my time.
• Have a policy set in place for that cancellation.
• I want them to know that I have a backbone.
• Grace is shown a little bit more for routine clients.
• Respect is taught, not just given.
• You can't treat me like this. This is my business.
• Always show grace and respect with a backbone.
• It happens, sometimes you're just gonna have to deal with that.

• Navigating Cancellations in the Beauty Industry
• The Importance of Cancellation Policies

• "You have wasted my time."
• "I want them to know that I have a backbone."
• "Respect is taught, not just given."

3 Steps to Fully Booked - A Free Class

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keywordsestheticians, business, closing business, client management, marketing strategies, pricing strategies, customer experience, ideal client, business analysis, entrepreneurship

Summary

In this episode of Estheticians in Business, Allyson Steinberg discusses the challenges faced by estheticians, particularly the tough decision of whether to close a business. She shares personal anecdotes and emphasizes the importance of analyzing one's business, understanding client needs, and creating a valuable experience. The conversation covers essential topics such as pricing strategies, marketing, and the significance of self-reflection in business decisions.takeaways

• It's important to share and learn from crazy stories.
• Estheticians often face the dilemma of closing their business.
• Removing emotions from business decisions can provide clarity.
• Recognizing your accomplishments is crucial for motivation.
• Identifying your ideal client is essential for success.
• Pricing should reflect the value and costs of services.
• Marketing strategies must align with your target audience.
• Providing a great client experience encourages rebooking.
• Discounts can affect client expectations and business reputation.
• Self-reflection and willingness to adapt are key to business survival.

• Navigating the Challenges of Esthetician Business
• Should You Close Your Esthetician Business?

• "Should I close my business?"
• "Who is your ideal client?"
• "You have to pay yourself."

Free Webinar "3 Steps to Fully Booked"

https://event.webinarjam.com/channel/fullybookedin3steps

Facebook Group http://www.facebook.com/groups/estheticiansinbusiness/

estheticians, business, client acquisition, marketing strategies, skincare, entrepreneurship, coaching, financial freedom, social media, networking

Summary:

In the inaugural episode of the Estheticians in Business podcast, host Allyson Steinberg shares her journey from esthetician to business coach, emphasizing the importance of understanding client needs and effective marketing strategies. She discusses the challenges faced by solo estheticians and provides actionable insights on client acquisition, the significance of stepping out of comfort zones, and the necessity of consistent engagement in business.

The episode serves as a motivational guide for estheticians aiming to build successful practices and achieve financial freedom.

Takeaways

• The podcast focuses on the business side of esthetics.
• Understanding your ideal client is crucial for success.
• Client acquisition requires knowing where your clients hang out.
• Stepping out of your comfort zone is essential for growth.
• Engagement in community events can lead to client acquisition.
• Utilizing social media effectively is key to reaching clients.
• Building relationships is important for client retention.
• Offering giveaways can attract potential clients.
• Consistency in marketing efforts leads to business growth.
• The journey to success is a long-term commitment.

• Unlocking Success for Estheticians
• The Business of Beauty: Client Acquisition Strategies

• "How do I get clients?"
• "It's a long game."
• "You need to be on Facebook."

3 Steps to fully booked

https://event.webinarjam.com/channel/fullybookedin3steps