pisode Summary:
If promoting your business makes you feel awkward, salesy, or like you’re begging people to book — this quick Marketing Monday mindset shift will be your game-changer. In this episode, Allyson breaks down how to reframe your marketing strategy so it feels natural, confident, and (dare we say) fun. You’ll walk away with three plug-and-play caption ideas, a confidence sentence that books clients, and a whole new energy around promoting what you do.

What You’ll Learn in This Episode:

• 🔁 How to reframe “marketing” from begging to inviting

• ✍️ 3 go-to captions you can use this week (no cringe, all bookings)

• 💬 The Confidence Sentence template to describe what you do — clearly and powerfully

• 💡 How to make your posts and promos feel more like a friendly nudge than a desperate pitch

Bonus Resource:
Want 200+ done-for-you captions to use in your business?
📦 Check out the Booked Solid Bundle Framework (includes full caption vault!)
👉 [ Link]

Connect with Allyson:
📲 Instagram: @estheticiansinbusiness
📧 Booked Solid Bundle Framework: Link

coaching info: [Website]
🎉 Join the free EIB Facebook group: [Group Link]

If you’re listening to this on Christmas Day and your brain is still thinking about your business, you’re not doing anything wrong. This episode is a grounding reminder that Christmas week is not a performance week. It’s a transition week.

In this episode, Allyson talks honestly about why this time of year feels mentally heavy for solo estheticians, how to stop carrying December exhaustion into January, and the small, practical actions you can take to protect your energy and your business without hustling through the holidays.

This is not about doing more.
It’s about doing less on purpose so January starts steady, not burnt out.

• Routines are off
• Clients are distracted or traveling
• Money is going out faster than it’s coming in
• Social media feels loud and unrealistic
• You feel grateful and overwhelmed at the same time

Christmas week is not a reflection of your business success. It’s a pause between seasons.

• Do not launch a brand new promotion
• Do not panic about January
• Do not redesign your entire business
• Do not try to “catch up” on everything at once

This is not hustle season. It’s transition season.

Finish what’s already open:
• Respond to outstanding messages
• Send follow-ups you’ve been avoiding
• Close out December bookings and rebook clients
• Organize receipts or notes

Mental clutter blocks clarity. Closing loops creates relief.

You do not need new clients this week.

Message 5 past clients (not on Christmas Day):
“Hey, I was thinking about you. Hope you’re having a great holiday.”

No pitch. No pressure. Just connection.

Not a full plan. Just one anchor.

Ask yourself:
“What would make January feel easier?”

Examples:
• Better rebooking
• More consistent posting
• Feeling more organized
• A simple promotion plan

Write it down. That’s your direction.

• Stop answering messages after work hours
• Set boundaries around availability
• Rest without guilt

A regulated esthetician runs a better business. Period.

Your business does not need to grind through Christmas.
It needs to enter January rested, clear, and not resentful.

Calm businesses grow faster than chaotic ones.

This week is about holding what you’ve built, not forcing growth.

Use the quiet to ask:
• What worked this year?
• What drained me?
• What do I want to do less of?
• Where do I need more support?

You don’t need answers today. You need honesty.

• Business Plan Brain Dump
A guided reset to help you see where your business is now and where it should go next

• Free Webinar: How to Get Booked Without Losing Your Bananas
A practical class on visibility, consistency, and filling your books without burnout

Whether you started your business this year or you’ve been doing this for 15 years, you’re still here. And that matters.

You are likely doing better than you think.
Rest today.
January will be ready for you.

Merry Christmas.
See you Monday for Marketing Monday.

✨ Episode Summary:
If you’ve been ghosting your email list — this is your sign to send something today.

In this week’s Marketing Monday, Allyson is dishing out the truth bomb that estheticians need to hear:
Email isn’t dead. In fact, it might be the most underused booking tool in your business.

Here’s why:

• Email reaches clients AFTER they leave your treatment room

• It stays in their inbox until they’re ready to take action

• It quietly books behind the scenes (even when your IG posts flop)

You don’t need fancy automation. You just need a simple, repeatable plan — and this episode gives it to you.

🧠 What You’ll Learn:

• Why email outperforms social media in visibility + action

• The 3-part format to make email writing simple and repeatable

• What to send this week (with examples you can steal)

💌 3 Easy Email Ideas to Try This Week:

1. “Last Chance” Email — highlight this month’s final openings

2. Skincare Tip of the Week — include a CTA to book or reply

3. Create a Freebie — like a skincare checklist to start collecting leads

📣 Special Mention:
This episode features a shoutout to email marketing expert Jen Goff, who recently did a Facebook Live training inside the Estheticians in Business FB group.

👀 Replay Available
Watch the full session with Jen Goff here:
👉 [Link to Jen’s group]

👉 Link to Estheticians in business the Facebook Group!

🎯 Reminder:
You don’t need 10K followers to make money.
You need 100 good emails + one solid message.

📥 Email books quietly.
📊 Email converts consistently.
💸 Email makes you money without the burnout.

🔗 Don’t forget to:
✅ Subscribe to the podcast
✅ Check the show notes for Jen’s group + free trainings
✅ Share this with another esthetician who needs the push to finally send an email

If you’re listening and you feel tired, unmotivated, emotionally loud, or like your brain won’t stop replaying everything you “should” be doing, this episode is for you. This isn’t the holiday rush. It isn’t New Year energy. It’s that strange in-between week where a lot of solo estheticians quietly spiral, and it has nothing to do with you failing.

In this episode, Allyson breaks down why tired brains lie, why comparison hits harder right now, and what to actually focus on so you don’t make panic decisions that cost you peace and money.

Allyson starts by saying it clearly: your business isn’t broken. This week just messes with people because exhaustion makes everything feel heavier than it is.

Inside the New Year Accelerator Bootcamp, Allyson sees how wildly different everyone’s business, services, goals, and numbers are. Lashes, waxing, higher Fitzpatricks, corrective facials, relaxation focused providers. Different paths, different timelines, different strategies. Social media rarely shows that reality.

When you’re exhausted, your brain starts telling you stories like:

• Everyone else is booked but me

• I should be further along

• Maybe this isn’t working

• I need to change everything tonight

Allyson shares how exhaustion can distort your thinking and why rest sometimes solves more than strategy.

This week tends to hit hard because it’s a pile-up of:

• Financial pressure

• Family stress

• Recovery from being sick or overworked

• End-of-year comparison

• “Finish strong” pressure

• Disrupted routines and distracted clients

Your nervous system is already over it, so confidence dips and motivation disappears.

Allyson gives a clear warning:
This is not the week to panic.

Avoid:

• Panic discounting your services

• Panic posting and scrambling for attention

• Rebuilding your entire business at midnight

• Making big decisions from temporary exhaustion

• Comparing yourself to someone’s highlight reel

• Burning it all down and starting a candle business

If you feel like quitting right now, it’s coming from your energy, not your potential.

Instead of doing everything, Allyson says to protect three things:

You don’t need perfection. You need presence.
One post, one story, one email. Just remind people you exist.

Consistency beats intensity every time.

Don’t chase brand new clients like a maniac this week.
Follow up with the people who already know you.

Rebooking is easier than rebuilding.

Also, if people ghost you right now, it’s probably because they’re overwhelmed too. Follow up after the holidays.

Stop answering messages at midnight.
Eat something real.
Sleep.
Your business does not need you burned out.

Allyson shares how simple systems like post-treatment cards and clear routines can reduce late-night client messages and protect your peace.

This week is not for expansion.
This week is for holding what you’ve built.

A calm business outperforms a chaotic one, every single time.

Slow or frustrating weeks can be feedback. Use it to identify what needs adjusting: visibility, retention, systems, or rhythm.

• You don’t need more motivation, you need steadiness

• Slow weeks are a season, not a verdict

• Your business doesn’t suck, your systems might need tightening

• You’re doing better than your tired brain is telling you

• Free class/webinar: How to get booked without feeling overwhelmed

• Find Allyson: Estheticians in Business on Instagram, Facebook, and the Facebook group

If this episode helped you feel calmer and less alone, share it with a solo esthetician who’s been spiraling. And if you’re feeling stuck, DM Allyson. You’ll be talking to her directly.

✨ Episode Summary:
In this week’s Marketing Monday, Allyson busts the myth that walk-ins are a “must” for building a successful esthetician business.

If you’ve ever felt pressure to sit around waiting for foot traffic or wished your space had more walk-ins — this episode is your permission slip to let that go.

Walk-ins are not for everyone — and in many cases, they can hurt more than help.

Allyson walks you through:

• Why chasing walk-ins might actually be keeping you stuck

• When walk-ins do make sense (and when they don’t)

• What to focus on instead if you want a booked-out schedule without being a 24/7 esthi-convenience store

• Simple strategies to attract aligned clients without sacrificing your sanity or schedule

This is your reminder that you’re not selling slurpees. You’re building a business. 💼

🧠 Key Takeaways:

• Walk-ins often kill predictability — in your time, your energy, and your income.

• “Visibility” doesn’t mean foot traffic. It means being top-of-mind in DMs, inboxes, and referrals.

• Create a clear, simple intro offer instead of hoping someone randomly walks in.

• You’re allowed to design a business that fits your life — not one that keeps you chained to your suite “just in case.”

🎁 Free Resource Mentioned:
📥 Free Class: How to Get Booked Without Burnout
Your roadmap to sustainable client growth (without giving up your life).

🔗 Don’t forget to:
✅ Subscribe to the podcast
✅ Share this episode with your esthi bestie
✅ Tag Allyson on IG or FB if it resonated 💕

In this episode of Estheticians in Business, Allyson gets real about the “December Dip” — that weird mix of slow books, high emotions, holiday chaos, and “should I burn it all down and start a candle business” vibes.

If you have felt behind, discouraged, or convinced that a slow December means you are bad at business, this one is for you. Allyson walks you through why December is emotionally loud, what it is actually revealing about your systems, and how to use it as a turning point instead of a reason to spiral.

She also shares how being sick for over a week exposed her own gaps and why structure, systems, and real planning matter more than motivation going into 2026.

1. Why you might “suck” at retail (and how to fix it)

• Why clients need you to be the expert, not the cashier

• The real reason you are not selling retail: lack of education and lack of communication, not lack of interest

• A reminder that you do not control your clients’ wallets, you only control the level of support and education you give

2. What the December Dip actually is

• Why December feels heavier and more emotional than other months

• Kids home, travel, family events, hosting, gift buying, financial stress, and self care completely forgotten

3. How December exposes what already needed attention

• No promo plan for holidays or New Year? December exposes it

• Inconsistent marketing throughout the year? December exposes it

• Relying on last minute bookings? December exposes it

• Weak systems for cancellations, retention, and follow up? December exposes it

• How Allyson’s own systems were tested when she got really sick and could not show up as usual

4. Three tangible steps to reset before January

Step 1: Do a December Debrief, not a December Breakdown

• Look at the entire year, not just this month

• Questions to ask:

  • What actually went well?

  • What worked? What did not?

  • What felt good and what drained you?

  • Where did clients come from?

  • Where did money actually come from?

• Your brain remembers the pain, your numbers remember the truth

Step 2: Set your January foundation

• Treat January as a rebirth month, not a random reset

• Things to have in place before January:

  • A clear revenue target

  • One simple January offer or incentive, not seventeen competing promos

  • A rebooking script you use consistently at checkout

  • A realistic visibility rhythm you can maintain

  • A weekly CEO hour to plan, review, and get grounded

• Why you do not rise to the level of motivation, you rise to the level of structure

Step 3: Stop dragging December energy into 2026

• December energy: frantic, fear based, reactive, chaotic

• 2026 energy: peaceful, intentional, structured, confident

• You cannot bring panic energy into a new year and expect different results

• Why now is the time to adjust your systems, not “someday when it calms down”

5. Structuring your business like a CEO

• Using rhythms and routines instead of reacting to notifications and emergencies

• How structure in your business feels like structure in the gym: progress comes from a plan, not random effort

• The compound effect of visibility, rebooking, and tracking

6. You are not behind, and you are not alone

• Every esthetician has had “I have no clients this month, what do I do” moments

• Slow months teach you more than busy months ever will

• You did not go to business school, and that is okay, you can still build a strong, strategic solo business

🔗 Resources and Offers Mentioned

• Booked Solid Bundle Framework
  Allyson’s signature course bundle that walks you through marketing, confidence, sales, pricing, and running your solo business without losing your mind.

  Business Plan Brain Dump
  A guided tool for new or resetting estheticians who need to get everything out of their brain and into a simple, clear plan for their business.

  • Estheticians in Business Facebook Group
    Allyson’s free community where she goes live every Friday and shares trainings, support, and encouragement.

  • Connect with Allyson on Instagram
    DM questions or just say hi: @estheticiansinbusiness

FREE Webinar Link

Just because they love you doesn’t mean they’ll remember to rebook.

This quick episode is your gentle reminder to send gentle reminders — because life gets busy and your regulars aren’t sitting around memorizing your schedule.

✨ Why Even Loyal Clients Need a Nudge
They’re not ignoring you — they just forget. It’s your job to make rebooking easy.

✨ 3 Simple Ways to Remind Them:

1. Quick personal check-in
   → “Hey! I had a couple spots open this week. Want me to send you times?”

2. Email updates with availability or tips
   → A monthly email can include openings and product tips or seasonal reminders.

3. Instagram Story call-outs
   → “If your last facial was in August... it’s time 😅”

✨ Mindset Shift:
Stop feeling weird about reminding people to spend money with you. You’re running a business. And this is one of the easiest ways to fill your books — especially during slow seasons.

Homework this week:

☑ Send 3 former clients a quick “Hey, want me to send times?” text.
☑ Post a story with a booking reminder — bonus points if you make it seasonal.
☑ Schedule a once-a-month “reactivation day” to follow up with past clients.

🎧 Listen now for the full walkthrough and sample scripts you can steal.

If you are listening to this on Thanksgiving, happy Thanksgiving. I am truly so grateful for you. Whether you are a listener, a student, a coaching client, or someone who has ever DMed me with a question, thank you for being here. You are the reason I get to do what I love, and I hope you feel that in every episode.

This week we are talking about something every esthetician feels this time of year: the pressure of holiday sales, Black Friday chaos, and preparing for the new year while trying to stay sane.

This episode walks you through how to finish 2025 strong and how to enter 2026 with a real plan, not stress or guessing.

• Why holiday overwhelm happens in the first place
Last-minute promo planning, copying what other estheticians are doing, discounting from panic instead of strategy, and trying to post or sell in between cooking, hosting, or crying into the cranberry sauce.

• The emotional side of ending the year as a beauty pro
The exhaustion, the pressure, the money stress, the comparison traps, and the feeling of “I should be further by now.”

• The real reasons holiday sales feel stressful
We look at habits that make this season harder than it needs to be and how to shift them now.

You will learn how to:

• Focus on one clear goal
Are you trying to fill December? Prebook January? Sell gift cards? Drive retail? Pick one goal so clients are not confused.

• Sell with emotion, not panic discounts
People buy meaning, not markdowns. You will hear examples you can use instantly.

• Plan your New Year promo now
New Year offers convert better than Black Friday because clients want routines, reset energy, and structure. You will learn how to map that out.

We break down the six essentials:

1. Quarter one revenue goal

2. A simple marketing plan

3. A rebooking system

4. Clear content pillars

5. A CEO schedule

6. A seasonal promo plan

These are the foundations that prevent you from winging your business into another year.

I walk you through a moment of gratitude and reflection:

• What are you proud of this year
• What did you survive
• What did you learn
• What did you build
• What would 2026 look like with support, structure, and a real plan

This part alone is worth re-listening to.

Inside this episode, you will hear details about the New Year Accelerator, my four week, live, intimate bootcamp starting December 8th.
Spots are extremely limited.
Students get a full quarter one plan, templates, calculators, checklists, and a private coaching call included.

This is for estheticians who do not want to wing another year and want to enter 2026 with clarity, consistency, structure, and a roadmap that actually works.

Write these in your notes:

1. What is your revenue vision for 2026

2. What is your visibility rhythm

3. What systems do you want in place by January 1st

These three answers alone can completely shift the direction of your business.

• Join the Estheticians in Business Facebook Community
• Follow Allyson on Instagram at @estheticiansinbusiness
• Check out the New Year Accelerator Bootcamp
• Free Promo Checklist

If you’re listening the day this drops — this is your LAST CHANCE to join the Booked Solid Framework + New Year Accelerator Bootcamp at its lowest rate ever. Link to enroll!

Feeling like clients look at your menu but don’t actually book? 😩
They might be confused — not uninterested. And confused clients… don’t book.

This week on Marketing Monday, we’re talking about why your service menu might be overwhelming people — and how to fix it fast.

✨ Why “Decision Fatigue” Is Killing Your Bookings
Too many similar options, confusing service names, or trying to list every single thing you offer? It’s overwhelming for clients. Simplifying = more bookings.

✨ 3 Quick Fixes for Your Service Menu

1. Feature your top 2–3 services — Pick your money-makers and make them the stars.

2. Add a clear “New Client” starter option — Help first-timers know exactly where to begin.

3. Use benefit-driven language — No more science terms. Say what it is and what it helps with.

✨ Pro Tip:
If your client wouldn’t know what "transepidermal water loss" means… don’t list it. Keep your descriptions simple, clear, and client-focused.

Look at your menu today and ask:

• “Is this easy for someone brand new to understand?”

• “Is there one intro service they can start with?”

• “Can I delete or rename anything to make this easier to navigate?”

Clear menus = confident bookings.

🎧 Listen to this week’s Marketing Monday episode on Estheticians in Business – The Podcast for the full breakdown.

Let’s simplify your services, your systems, and your marketing — so you can walk into 2026 fully booked and fully confident. Link in the show notes!

Links Mentioned:

• ⁠Booked Solid Bundle + New Year Accelerator (Non students)⁠
• ⁠New Year Accelerator (Current students)⁠
• ⁠Estheticians in Business Facebook Group⁠
• Follow Allyson on Instagram → @estheticiansinbusiness

In this episode of Estheticians in Business, Allyson walks you through how to actually prepare for 2026 with a real, simple plan instead of just hoping next year will magically be better.

You will learn what to focus on, what to stop doing, and how to create a practical roadmap that takes you from “I am doing all the things” to “I know exactly what to work on next.”

Allyson also shares details about the New Year Accelerator Bootcamp and how it pairs with the Booked Solid Bundle so you can walk into 2026 with structure, strategy, and support.

• Why nothing changes on January 1 unless you change how you are running your business

• The common pattern of saying “next year will be my year” then repeating the same marketing and habits

• Why feeling stuck or behind usually means you need structure, not more hustle

• How relying on motivation instead of direction keeps you overwhelmed

• The difference between reacting to your business and planning for your business

• Real life examples:

  • Posting randomly between clients

  • Only marketing when your books are empty

  • Throwing together last minute promotions

  • Saying yes to every client without a clear goal

A true plan does not have to be complex or fancy. It needs a few key pieces:

• A clear income goal

  • How much you want to make in 2026

  • How many clients and services that actually requires

• A simple visibility strategy

  • Where you are showing up

  • Why you are there

  • How often you will show up

• A retention system

  • How you are getting clients to rebook

  • Why rebooking and retention are your real “bread and butter”

• A seasonal marketing calendar

  • Planning promos and themes in advance instead of scrambling

  • Choosing which holidays or seasons you actually want to market around

• Personal boundaries and CEO routines

  • Setting work hours, response times, and energy limits

  • Why a burnt out esthetician cannot show up as a confident CEO

What the 4 week live bootcamp covers:

• Week 1: Reset and RefocusClean up what is not working, get clear on what you actually want, and reset your focus for 2026.

• Week 2: Map Your Money MovesSet your income goal, break it into monthly targets, and map out the services and pricing that will support it.

• Week 3: Marketing and MomentumBuild your quarter one marketing plan, seasonal promos, and simple visibility strategy.

• Week 4: Systems and ConfidencePut your systems in place so you enter the new year feeling organized, grounded, and confident.

Who it is for:

• Non students:You can join with the Booked Solid Bundle + New Year Accelerator combo, so you get the full framework and the live bootcamp together.

• Current students:You can join the New Year Accelerator only, since you already have the bundle.

Spots are capped at 12 so it stays intimate and hands on. Each person also gets one private coaching call included.

Allyson gives you five things you can start on right now:

1. Write down your 2026 income goal

2. List the main services that will help you hit that goal

3. Figure out how many clients you need for that goal

4. Choose one weekly marketing habit you can stick to

5. Set one boundary for 2026

   • Your schedule

   • Your DM/response times

   • The types of clients or services you are willing to take

You do not need a perfect 20 page plan. You just need clear direction and consistent, small steps.

• Booked Solid Bundle + New Year Accelerator (Non students)

• New Year Accelerator (Current students)

• Estheticians in Business Facebook Group

• Follow Allyson on Instagram → @estheticiansinbusiness

If you are ready to stop winging it and start walking into 2026 with a real plan:

• Join the ⁠New Year Accelerator ⁠

• Or grab the ⁠Bundle + Accelerator ⁠if you are not a student yet

And if this episode encouraged you, share it with another beauty pro who is tired of saying “next year will be my year” and is ready to actually build it.