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Just because they love you doesn’t mean they’ll remember to rebook.

This quick episode is your gentle reminder to send gentle reminders — because life gets busy and your regulars aren’t sitting around memorizing your schedule.

✨ Why Even Loyal Clients Need a Nudge
They’re not ignoring you — they just forget. It’s your job to make rebooking easy.

✨ 3 Simple Ways to Remind Them:

1. Quick personal check-in
   → “Hey! I had a couple spots open this week. Want me to send you times?”

2. Email updates with availability or tips
   → A monthly email can include openings and product tips or seasonal reminders.

3. Instagram Story call-outs
   → “If your last facial was in August... it’s time 😅”

✨ Mindset Shift:
Stop feeling weird about reminding people to spend money with you. You’re running a business. And this is one of the easiest ways to fill your books — especially during slow seasons.

Homework this week:

☑ Send 3 former clients a quick “Hey, want me to send times?” text.
☑ Post a story with a booking reminder — bonus points if you make it seasonal.
☑ Schedule a once-a-month “reactivation day” to follow up with past clients.

🎧 Listen now for the full walkthrough and sample scripts you can steal.

If you are listening to this on Thanksgiving, happy Thanksgiving. I am truly so grateful for you. Whether you are a listener, a student, a coaching client, or someone who has ever DMed me with a question, thank you for being here. You are the reason I get to do what I love, and I hope you feel that in every episode.

This week we are talking about something every esthetician feels this time of year: the pressure of holiday sales, Black Friday chaos, and preparing for the new year while trying to stay sane.

This episode walks you through how to finish 2025 strong and how to enter 2026 with a real plan, not stress or guessing.

• Why holiday overwhelm happens in the first place
Last-minute promo planning, copying what other estheticians are doing, discounting from panic instead of strategy, and trying to post or sell in between cooking, hosting, or crying into the cranberry sauce.

• The emotional side of ending the year as a beauty pro
The exhaustion, the pressure, the money stress, the comparison traps, and the feeling of “I should be further by now.”

• The real reasons holiday sales feel stressful
We look at habits that make this season harder than it needs to be and how to shift them now.

You will learn how to:

• Focus on one clear goal
Are you trying to fill December? Prebook January? Sell gift cards? Drive retail? Pick one goal so clients are not confused.

• Sell with emotion, not panic discounts
People buy meaning, not markdowns. You will hear examples you can use instantly.

• Plan your New Year promo now
New Year offers convert better than Black Friday because clients want routines, reset energy, and structure. You will learn how to map that out.

We break down the six essentials:

1. Quarter one revenue goal

2. A simple marketing plan

3. A rebooking system

4. Clear content pillars

5. A CEO schedule

6. A seasonal promo plan

These are the foundations that prevent you from winging your business into another year.

I walk you through a moment of gratitude and reflection:

• What are you proud of this year
• What did you survive
• What did you learn
• What did you build
• What would 2026 look like with support, structure, and a real plan

This part alone is worth re-listening to.

Inside this episode, you will hear details about the New Year Accelerator, my four week, live, intimate bootcamp starting December 8th.
Spots are extremely limited.
Students get a full quarter one plan, templates, calculators, checklists, and a private coaching call included.

This is for estheticians who do not want to wing another year and want to enter 2026 with clarity, consistency, structure, and a roadmap that actually works.

Write these in your notes:

1. What is your revenue vision for 2026

2. What is your visibility rhythm

3. What systems do you want in place by January 1st

These three answers alone can completely shift the direction of your business.

• Join the Estheticians in Business Facebook Community
• Follow Allyson on Instagram at @estheticiansinbusiness
• Check out the New Year Accelerator Bootcamp
• Free Promo Checklist

If you’re listening the day this drops — this is your LAST CHANCE to join the Booked Solid Framework + New Year Accelerator Bootcamp at its lowest rate ever. Link to enroll!

Feeling like clients look at your menu but don’t actually book? 😩
They might be confused — not uninterested. And confused clients… don’t book.

This week on Marketing Monday, we’re talking about why your service menu might be overwhelming people — and how to fix it fast.

✨ Why “Decision Fatigue” Is Killing Your Bookings
Too many similar options, confusing service names, or trying to list every single thing you offer? It’s overwhelming for clients. Simplifying = more bookings.

✨ 3 Quick Fixes for Your Service Menu

1. Feature your top 2–3 services — Pick your money-makers and make them the stars.

2. Add a clear “New Client” starter option — Help first-timers know exactly where to begin.

3. Use benefit-driven language — No more science terms. Say what it is and what it helps with.

✨ Pro Tip:
If your client wouldn’t know what "transepidermal water loss" means… don’t list it. Keep your descriptions simple, clear, and client-focused.

Look at your menu today and ask:

• “Is this easy for someone brand new to understand?”

• “Is there one intro service they can start with?”

• “Can I delete or rename anything to make this easier to navigate?”

Clear menus = confident bookings.

🎧 Listen to this week’s Marketing Monday episode on Estheticians in Business – The Podcast for the full breakdown.

Let’s simplify your services, your systems, and your marketing — so you can walk into 2026 fully booked and fully confident. Link in the show notes!

Links Mentioned:

• ⁠Booked Solid Bundle + New Year Accelerator (Non students)⁠
• ⁠New Year Accelerator (Current students)⁠
• ⁠Estheticians in Business Facebook Group⁠
• Follow Allyson on Instagram → @estheticiansinbusiness

In this episode of Estheticians in Business, Allyson walks you through how to actually prepare for 2026 with a real, simple plan instead of just hoping next year will magically be better.

You will learn what to focus on, what to stop doing, and how to create a practical roadmap that takes you from “I am doing all the things” to “I know exactly what to work on next.”

Allyson also shares details about the New Year Accelerator Bootcamp and how it pairs with the Booked Solid Bundle so you can walk into 2026 with structure, strategy, and support.

• Why nothing changes on January 1 unless you change how you are running your business

• The common pattern of saying “next year will be my year” then repeating the same marketing and habits

• Why feeling stuck or behind usually means you need structure, not more hustle

• How relying on motivation instead of direction keeps you overwhelmed

• The difference between reacting to your business and planning for your business

• Real life examples:

  • Posting randomly between clients

  • Only marketing when your books are empty

  • Throwing together last minute promotions

  • Saying yes to every client without a clear goal

A true plan does not have to be complex or fancy. It needs a few key pieces:

• A clear income goal

  • How much you want to make in 2026

  • How many clients and services that actually requires

• A simple visibility strategy

  • Where you are showing up

  • Why you are there

  • How often you will show up

• A retention system

  • How you are getting clients to rebook

  • Why rebooking and retention are your real “bread and butter”

• A seasonal marketing calendar

  • Planning promos and themes in advance instead of scrambling

  • Choosing which holidays or seasons you actually want to market around

• Personal boundaries and CEO routines

  • Setting work hours, response times, and energy limits

  • Why a burnt out esthetician cannot show up as a confident CEO

What the 4 week live bootcamp covers:

• Week 1: Reset and RefocusClean up what is not working, get clear on what you actually want, and reset your focus for 2026.

• Week 2: Map Your Money MovesSet your income goal, break it into monthly targets, and map out the services and pricing that will support it.

• Week 3: Marketing and MomentumBuild your quarter one marketing plan, seasonal promos, and simple visibility strategy.

• Week 4: Systems and ConfidencePut your systems in place so you enter the new year feeling organized, grounded, and confident.

Who it is for:

• Non students:You can join with the Booked Solid Bundle + New Year Accelerator combo, so you get the full framework and the live bootcamp together.

• Current students:You can join the New Year Accelerator only, since you already have the bundle.

Spots are capped at 12 so it stays intimate and hands on. Each person also gets one private coaching call included.

Allyson gives you five things you can start on right now:

1. Write down your 2026 income goal

2. List the main services that will help you hit that goal

3. Figure out how many clients you need for that goal

4. Choose one weekly marketing habit you can stick to

5. Set one boundary for 2026

   • Your schedule

   • Your DM/response times

   • The types of clients or services you are willing to take

You do not need a perfect 20 page plan. You just need clear direction and consistent, small steps.

• Booked Solid Bundle + New Year Accelerator (Non students)

• New Year Accelerator (Current students)

• Estheticians in Business Facebook Group

• Follow Allyson on Instagram → @estheticiansinbusiness

If you are ready to stop winging it and start walking into 2026 with a real plan:

• Join the ⁠New Year Accelerator ⁠

• Or grab the ⁠Bundle + Accelerator ⁠if you are not a student yet

And if this episode encouraged you, share it with another beauty pro who is tired of saying “next year will be my year” and is ready to actually build it.

Links Mentioned:

• Booked Solid Bundle + New Year Accelerator (Non students)
• New Year Accelerator (Current students)
• Estheticians in Business Facebook Group
• Follow Allyson on Instagram → @estheticiansinbusiness

In this episode of Estheticians in Business, Allyson walks you through how to actually prepare for 2026 with a real, simple plan instead of just hoping next year will magically be better.

You will learn what to focus on, what to stop doing, and how to create a practical roadmap that takes you from “I am doing all the things” to “I know exactly what to work on next.”

Allyson also shares details about the New Year Accelerator Bootcamp and how it pairs with the Booked Solid Bundle so you can walk into 2026 with structure, strategy, and support.

• Why nothing changes on January 1 unless you change how you are running your business

• The common pattern of saying “next year will be my year” then repeating the same marketing and habits

• Why feeling stuck or behind usually means you need structure, not more hustle

• How relying on motivation instead of direction keeps you overwhelmed

• The difference between reacting to your business and planning for your business

• Real life examples:

  • Posting randomly between clients

  • Only marketing when your books are empty

  • Throwing together last minute promotions

  • Saying yes to every client without a clear goal

A true plan does not have to be complex or fancy. It needs a few key pieces:

• A clear income goal

  • How much you want to make in 2026

  • How many clients and services that actually requires

• A simple visibility strategy

  • Where you are showing up

  • Why you are there

  • How often you will show up

• A retention system

  • How you are getting clients to rebook

  • Why rebooking and retention are your real “bread and butter”

• A seasonal marketing calendar

  • Planning promos and themes in advance instead of scrambling

  • Choosing which holidays or seasons you actually want to market around

• Personal boundaries and CEO routines

  • Setting work hours, response times, and energy limits

  • Why a burnt out esthetician cannot show up as a confident CEO

What the 4 week live bootcamp covers:

• Week 1: Reset and Refocus
  Clean up what is not working, get clear on what you actually want, and reset your focus for 2026.

• Week 2: Map Your Money Moves
  Set your income goal, break it into monthly targets, and map out the services and pricing that will support it.

• Week 3: Marketing and Momentum
  Build your quarter one marketing plan, seasonal promos, and simple visibility strategy.

• Week 4: Systems and Confidence
  Put your systems in place so you enter the new year feeling organized, grounded, and confident.

Who it is for:

• Non students:
  You can join with the Booked Solid Bundle + New Year Accelerator combo, so you get the full framework and the live bootcamp together.

• Current students:
  You can join the New Year Accelerator only, since you already have the bundle.

Spots are capped at 12 so it stays intimate and hands on. Each person also gets one private coaching call included.

Allyson gives you five things you can start on right now:

1. Write down your 2026 income goal

2. List the main services that will help you hit that goal

3. Figure out how many clients you need for that goal

4. Choose one weekly marketing habit you can stick to

5. Set one boundary for 2026

   • Your schedule

   • Your DM/response times

   • The types of clients or services you are willing to take

You do not need a perfect 20 page plan. You just need clear direction and consistent, small steps.

• Booked Solid Bundle + New Year Accelerator (Non students)

• New Year Accelerator (Current students)

• Estheticians in Business Facebook Group

• Follow Allyson on Instagram → @estheticiansinbusiness

If you are ready to stop winging it and start walking into 2026 with a real plan:

• Join the New Year Accelerator

• Or grab the Bundle + Accelerator if you are not a student yet

And if this episode encouraged you, share it with another beauty pro who is tired of saying “next year will be my year” and is ready to actually build it.

👉 If you’re listening live — the Booked Solid Bundle + New Year Accelerator Bootcamp launch is officially open. Link to learn more!

This week’s quick tip is simple — but powerful: You don’t need a perfect website or a $2,000 Instagram makeover to book clients. You just need one clear line that tells people what to do next.

✨ Why Attention = Currency
You don’t need a fancy funnel — just someone’s focus. Use simple, low-friction CTAs to guide your followers to take the next step.

✨ The “One Line” Strategy
• DM me the word FACIAL and I’ll send you this week’s openings
• DM me BROWS for a free brow consult
• DM me SKIN and I’ll send you my skincare prep checklist

These quick calls to action work because they:
✔ Feel personal
✔ Start a 1:1 conversation
✔ Remove overwhelm and clicking
✔ Help you stay in control of the booking process

✨ Where to Use It:
• Inside Instagram posts
• Inside stories
• On booking flyers
• At vendor events
• In Facebook group posts
• Anywhere you want a quick DM or conversation starter

You can use these to send:

• Checklists

• Service menus

• Booking links

• Special offers

• Consult invitations

✨ Pro Tip: Test just one of these this week. Put it in your story or a post and see what happens. Engagement builds trust — and trust builds bookings.

🎧 Listen in for the full breakdown and inspiration on how to implement it this week.

👉 P.S. If you’re listening live — the Booked Solid Bundle + New Year Accelerator Bootcamp launch is officially open.
Get access to 4 weeks of marketing, planning, and client growth support — linked in the show notes!

Quick Links

• 👉 Join the New Year Accelerator Bootcamp Waitlist (current students): Bootcamp Only – Waitlist

• 👉 Bundle + Bootcamp Waitlist (not a student yet): Booked Solid Bundle + Bootcamp – Waitlist

• Join the Estheticians in Business Facebook Community:⁠ Link⁠

• Follow on Instagram: @estheticiansinbusiness⁠ Link⁠

  Episode Snapshot

If your business feels chaotic, your brain probably does too. In this episode, Allyson breaks down how simple systems create peace, consistency, and profit—without working 24/7. You’ll learn the 3 core systems every solo esthetician needs (Clients, Money, Marketing), how to stop running your business by memory, and how to build a weekly rhythm that actually sticks. Real talk, real examples, zero fluff.

• The real cost of “no system” (missed rebooks, forgotten DMs, last-minute promos)

• 3 Core Systems to install now

  • Client System: confirmations, reminders, rebook at checkout, notes that feel personal

  • Money System: break-even, monthly income goal, clients needed to hit it, simple tracking

  • Marketing System: a weekly visibility rhythm + promo planning you can reuse

• Why systems = freedom (less decision fatigue, more creativity, calmer energy clients feel)

• How to start small: one new system this week, then repeat the process everywhere

• CEO Hour: the weekly maintenance block that keeps everything humming

• 00:00–03:00 Real-life intro (mom moment!) and why systems matter

• 03:00–06:30 The bundle + 4-week New Year Accelerator Bootcamp (what it does for Q1)

• 06:30–10:45 Chaos audit: why “running by memory” keeps you stuck

• 10:45–15:30 Systems create rest: structure = peace (and better results)

• 15:30–19:45 Core System #1: Client/Rebooking Rhythm

• 19:45–24:30 Core System #2: Money/Profit Plan (do the math, set real targets)

• 24:30–30:30 Core System #3: Marketing/Visibility Flow (weekly cadence + reuseable promos)

• 30:30–34:00 Mindset: overwhelm is mental clutter—show up for the system

• 34:00–40:00 Action plan, recap, and how the Bootcamp helps you implement

1. Write down 3 tasks that drain you → Decide how to simplify or automate each.

2. Create ONE system (examples: prewritten rebooking text, client notes template, content batch folder).

3. Schedule a 60-minute “CEO Hour” weekly for planning, review, and follow-up (no clients, no distractions).

• Rebooking Script/Template (use at checkout—stop “I’ll text you” follow-ups)

• Simple Revenue Math: Monthly goal ÷ Avg. ticket = # of clients needed

• Promo Folder: Save copy, emails, and graphics in Google Drive to reuse next year

• New Year Accelerator Bootcamp (current students): Bootcamp Only – Waitlist

• Booked Solid Bundle + Bootcamp (not a student yet): Bundle + Bootcamp – Waitlist

• Join the Estheticians in Business Facebook Community: Link

• Follow on Instagram: @estheticiansinbusiness Link

📲 Join the waitlist for Allyson’s upcoming 4‑week New Year Bootcamp + Book Solid Bundle (launching right before Black Friday).

In today’s Marketing Monday, Allyson breaks down the easiest way to stay consistent online when you’re overwhelmed, busy, or staring at your screen wondering, “What do I even post?”

Especially during the holidays — when big brands are flooding timelines and your mental load is high — the goal is simplicity, not perfection.

Inside this episode:

• Visibility > perfection

• You don’t need to be a content queen to stay top‑of‑mind

• Simple rotation = sustainable content

1. Before + After Transformations
Brows, lashes, facials, nails, contouring — keep the caption short:
• “My fave brow shape lately”
• “Comment brows if you love this”

2. Behind the Scenes
Show your space, setup, skincare, goodie bags, cleaning, anything:
• “Here’s a peek before my 2pm facial”

3. Booking Reminder + FAQ
Educate + nudge in one post:
• “Spots open this week — reminder: don’t tweeze before a wax”
• Works as a reel, carousel, or story

Use simple CTAs that bring clients directly into your DMs:

• “DM me the word FACIAL and I’ll send you this week’s openings”

• “Text me BROWS and I’ll send you a brow consult checklist”

These work because they:
✔ Feel personal
✔ Remove friction
✔ Start conversations that convert

You don’t need trending audio, a Canva marathon, or perfect captions.
Just rotate these three things when you’re overwhelmed — and stay consistent even during busy seasons.

Link in show notes.

💪 Join the Waitlists:

• ✨ Booked Solid Bundle + Bootcamp Waitlist — For new or not-yet-students who want both the framework and live experience→⁠ Join the Bundle + Bootcamp Waitlist⁠

💻 Free Training:How to Get Fully Booked Without Losing Your Mind→ ⁠Watch the Free Class⁠

💬 Episode Summary:

This week’s episode is for every solo esthetician who’s ever looked at their books, their life, or their reflection and thought — “Am I even good enough for this?”

Confidence can feel like the hardest thing to hold onto when business is slow, clients cancel, or you’re juggling everything at once. But the truth is — confidence doesn’t show up after success. It grows through clarity, small actions, and showing up even when it’s hard.

In this heartfelt episode, Allyson shares her own experiences of losing and rebuilding confidence in business and in life — and the real, tangible steps you can take to start believing in yourself again.

You’ll also get a peek into her upcoming New Year Accelerator Bootcamp — a 4-week live experience designed to help estheticians rebuild their foundation, reset their systems, and walk into 2026 confident, organized, and fully booked.

✨ The truth about what confidence really looks like (it’s steady, not loud)
✨ The connection between confidence and clarity — in your pricing, systems, and mindset
✨ Simple daily habits that help you rebuild belief in yourself
✨ The power of tracking small wins and creating your own “proof list”
✨ How to protect your energy and rebuild from burnout
✨ Why discipline often shows up before confidence does
✨ The spiritual and emotional side of confidence — remembering your why and who you’re doing it for

• Confidence isn’t something you “find” — it’s something you build through consistent action.

• When business feels slow, focus on evidence: your rebooks, your reviews, your progress.

• Clarity creates confidence — when you know your systems, your next steps, and your purpose.

• Keep the promises you make to yourself. Every small follow-through matters.

• The most confident estheticians aren’t the loudest — they’re the most clear.

Confidence doesn’t come after success.
It comes from clarity, consistency, and showing up — even when it feels hard.

You’re already becoming the version of you who’s calm, confident, and fully booked — you’re just learning how to meet her. 💕

💪 Join the Waitlists:

• ✨ Booked Solid Bundle + Bootcamp Waitlist — For new or not-yet-students who want both the framework and live experience
  → Join the Bundle + Bootcamp Waitlist

💻 Free Training:
How to Get Fully Booked Without Losing Your Mind
→ Watch the Free Class

💬 Stay Connected:
Join the Estheticians in Business Facebook Community → [Link]
Follow Allyson on Instagram → @estheticiansinbusiness

In this episode, Allyson shares her go-to strategy for getting more visibility without the stress of hosting your own events: borrowing someone else’s audience.

Whether you’re introverted, booked solid, or just not in the mood to plan an event from scratch — this method is simple, collaborative, and totally doable this week.

✨ Why you don’t have to host your own event

• Leverage other people’s audiences who already gather your ideal clients

• Think: boutiques, gyms, yoga studios, coworking spaces, mom groups, local markets, and more

✨ What to say when asking to join an event

• “Hi, I’m a local esthetician and I’d love to support your event! Could I set up a small table to share my services and offer a giveaway?”

✨ What to bring to your booking table

• Service menu or QR code to book

• Discount cards or giveaway entry

• Optional: spin wheel, treat samples, or booking incentives

✨ How to follow up (so leads don’t go cold)

• Use a clipboard, iPad, or QR code to collect names, emails, and phone numbers

• Within 24–48 hours, send a message:
  “It was so great meeting you at [event name]! You didn’t win the giveaway, but I’d love to offer you this special spot…”

✨ Why this works:

• This is low-pressure, high-impact marketing

• You’re getting in front of warm leads who are already showing up

• It turns awkward selling into genuine connection