Estheticians in Business

You’re Making Money. So Why Does It Still Feel Tight?

You’re making more money than you used to... so why does it still feel like there’s never enough?

In this episode of Estheticians in Business, we’re kicking off a month of MONEY conversations, and we’re starting with the difference between making more money and actually keeping more of it.

I’m sharing what this looked like in my own business when I hit six figures in less than 18 months and eventually had a $12K month... but realized the majority of that money was going right back into the business.

We’re talking about:

• Why growing revenue doesn’t automatically mean you’re making more money

• How your expenses can grow right alongside your income

• Why two estheticians making $10K can have VERY different businesses

• The business purchases that quietly stack up

• Why your business doesn’t always need another machine, rebrand, software or expense

• The number I want you to look at from your last month

Because sometimes the answer isn’t “I need to make more money.”

Sometimes you need to understand what’s happening to the money you’re already making.

And if your business is making more but somehow you still don’t feel ahead, I want you to look at how much came in vs. how much actually stayed.

💰 Want to go deeper? This month inside the Estheticians in Business Membership, we’re focusing on making your money make sense: what came in, what went out, what you actually kept, and understanding the numbers behind your business.

Join Estheticians in Business Membership:
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Join the FREE Estheticians in Business Facebook Group:
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More services don't always make your business more appealing.

Sometimes they just make it harder to book.

If a potential client lands on your booking site and sees a custom facial, brightening facial, acne facial, dermaplaning facial, signature facial, deluxe facial, glow facial, and 15 other options... she now has to figure out which one she needs.

She doesn't want to become the esthetician before she can book with you.

In this quick Monday Marketing episode, we're talking about:

• Why too many choices can stop someone from booking

• How an overwhelming service menu can cost you clients

• Why potential clients want your recommendation

• Making it stupid easy for a new client to know where to start

• Using options like a New Client Facial or consultation to simplify booking

• Why cute service names aren't always helping people choose

Your client doesn't need a million options.

She wants to feel confident she's making the right choice.

So here's your homework:

Go to your booking site and look at it like you've never seen your business before.

If you weren't an esthetician, would you know what to book?

If the answer is no, make it easier.

If you want more help making your business easier to market, sell, and grow, come join us inside the Estheticians in Business Membership. 🤍

What happens when a potential client calls while you're in the middle of a facial and you can't answer?

In this episode, I'm talking with Kate, founder of Zolie and an EIB Partner, about what those missed calls could actually mean for your business.

We're talking about how clients are actually finding and choosing estheticians, what happens when you don't answer the phone, and how an AI receptionist can help answer questions, book appointments, follow up with potential clients, send texts, and take some of the everyday work off your plate.

We also get into the questions I KNOW you're probably thinking 😂

Does it actually sound like you?
What happens with client privacy?
Does it work with your booking platform?
Should every esthetician even have an AI receptionist?

And Kate shares real numbers from businesses currently using Zolie so you can see what this can actually look like.

Links from this episode:

✨ FREE Profit Leak Audit:
[LINK]

📞 Try Zolie free for 14 days + get 20% off as part of EIB:
[EIB ZOLIE LINK]

🏥 Med Spa / HIPAA Waitlist:
[LINK]

How to Use Local Facebook Groups to Get Esthetician Clients

Local Facebook groups can be REALLY good for getting esthetician clients, but you can't just drop an ad for your business once and expect people to start booking.

You want to become the esthetician people in that group actually recognize, remember, and eventually recommend.

In this quick Monday Marketing episode, I'm breaking down how I used Facebook groups in my own esthetics business and how I still coach estheticians to use them today.

• How to find active local Facebook groups that actually make sense for your business

• Why you need to know the group's promotional rules before posting

• How to write promotional posts around what potential clients actually want

• Why your Facebook group posts should encourage people to comment

• How to take those comments into the DMs and start real conversations

• What to do when a Facebook group doesn't allow business promotion

• Why participating throughout the week matters just as much as promotional posts

• How to become the esthetician people start tagging when someone asks for a recommendation

The goal isn't to jump into a local group, post “I have appointments available!” and disappear.

Show up. Have conversations. Answer questions. Let people get familiar with you.

Eventually, when someone asks:

“Who's a good esthetician around here?”

You want people tagging YOU before you even have the chance to comment.

If you're trying to get more local clients, Facebook groups are absolutely worth using. Just use them like a human instead of treating them like a free advertising board. 😂

And remember: get people interacting with you, then get into the DMs and have the conversation.

If you want more help getting clients and growing your solo esthetics business, come join us inside the Estheticians in Business Membership. 🤍 - use the word PODCAST for $15 off your first month!

You had a $10K month. Amazing.

But how much of that $10K actually became YOUR money?

In this episode of Estheticians in Business, we're talking about the number that doesn't get talked about nearly as much as revenue: what your business actually pays you.

I'm sharing what happened when I hit my first $12K month and my husband asked me, “Okay... but where is it?” 😂 Because even though my business was making more money than ever, almost all of it was going right back into the business.

We're talking about the difference between business revenue and YOUR income, constantly reinvesting instead of paying yourself, looking at the ROI before making another business purchase, and what to look at if your business genuinely isn't making enough to pay you yet.

And I'm giving you one super simple assignment:

Look at your last three months and ask:

What came in?
What went out?
What did I actually pay myself?

Because I want you to have the $10K, $15K and $20K months.

But I also want YOU to make money.

Your business doesn't get to be the only one benefiting from all this work. You own the thing. You should benefit from owning it.

People Can't Book With You If They Keep Forgetting You Exist

You can be an incredible esthetician, but if people don't know you exist, they can't book with you.

And sometimes they DO know you exist. They saw your post. They thought about booking. They meant to come back to it.

Then life happened.

In this Monday Marketing episode, we're talking about why consistently reminding people about your business is part of marketing and why repeating yourself probably isn't nearly as annoying as you think it is.

• Why marketing is often the first thing to disappear when business or life gets busy

• Why someone not booking doesn't automatically mean they weren't interested

• How much we overestimate how closely people are paying attention to our businesses

• Why repeating your message is part of helping people remember you

• The importance of staying visible even when you're busy

• Why follow-up and reminders aren't automatically annoying

• What happens when you stop talking about your business and expect people to remember you

Your potential client has an entire life happening outside of your business.

She can see your post on Tuesday, think, “I need to book that,” and completely forget about it five minutes later.

That doesn't mean she decided not to book.

Sometimes she just needs to see you again.

And again.

And again.

You're probably tired of talking about your business way before your potential clients are tired of hearing about it.

So keep showing up. Keep talking about what you do. Keep reminding people how you can help them.

Because people can't book with you if they keep forgetting you exist.

Put Your Vacations on the Calendar Before Your Clients Do

If you own your business, why does it sometimes feel like your clients own your calendar? 😂

In this episode, I’m sharing something I started doing every January when I was still in the treatment room: blocking off my life before opening my calendar to clients.

Vacations, birthdays, anniversaries, holidays, random Wednesdays off... if it was important to me, it went on the calendar first.

We’re talking about building your business around the life you actually want, preparing financially for time off, and why I’d rather take a little longer to reach a business goal than spend years missing the things that are important to me. Pasted text

In this episode:

• Why I started blocking my time off at the beginning of every year
• What dates to put on your calendar FIRST
• How to work your revenue goals around vacations
• Why time off can actually create more urgency around your availability
• The lesson I learned after building my business FAST

Your business should support your life. You have to build it that way.

Your client probably isn't waking up thinking, “You know what I need today? A 60-minute customized facial with LED.” 😂

She's thinking about her dry skin. The breakouts she's still dealing with at 35. The dark circles that make her look more tired than she feels. The 14 skincare products sitting on her counter that she has no idea how to use.

The appointment is what she books. But what happens because of that appointment is why she actually cares.

In this Monday Marketing episode, we're talking about how to stop leading your marketing with service names, treatment details, and everything included in the appointment and start talking about what your client actually wants from it.

• Why your clients may not understand what your service names actually mean

• The difference between what your client books and what she hopes happens because she books it

• How to market the payoff of your services instead of only the appointment

• Why clients often want you to take the decision-making off their plate

• How to connect your services to the real-life and emotional reasons people buy

• Why you don't need to promise life-changing results to create emotion in your marketing

• A simple exercise to turn your top three services into better marketing

Try this with your top three services:

She books: ________

What she really wants: ________

If we accomplish that, she gets to: ________

That last answer is where some of your best marketing can come from.

Before you market your next opening, ask yourself:

What does my client hope is different because she came to see me?

Not what the appointment includes. Not how long it is. Not which machine you're using.

Your service is what she pays for. The outcome is why she cares.

This is the third episode in our Monday Marketing conversation about selling differently, so go back and listen to the previous two episodes if you missed them!

Inside the Estheticians in Business Membership, we're working on getting better at marketing, selling, getting clients, and becoming really freaking good at business.

Check out the link to join us. 🤍

If this episode helped you, share it with another esthetician and subscribe so you don't miss the next one.

Stop Marketing the Appointment. Market What Happens Because of It.

🎙️ You Probably Don’t Need More Clients to Hit $10K Months

If I gave you 10 new clients next month, would that automatically get you to a $10K month?

Or would it just make you busier?

In this episode, we're talking about why more clients, more services, more posting, and more education aren't always the answer when you're trying to increase your income.

Because you can be fully booked and still not make enough money. You can have a packed week and still wonder where the money went. And you can keep trying new strategies so often that your business never has a chance to build momentum.

We’re talking about the math behind your business, panic marketing when things get slow, constantly creating new offers, and why you may already know enough to grow. The question is whether you're actually using what you know.

And if $10K months are something you want, I'm going MUCH deeper on this Monday.

Monday, September 14th at 12 PM Central

We're getting into the things I believe are actually keeping solo estheticians from reaching consistent $10K months, and it isn't about adding a million more things to your business.

Even if you're nowhere near $10K yet, this training is for you if you want to understand what needs to happen in your business to eventually get there.

Register here: [LINK]

There will be a short replay available, but if you can join me live, DO IT. I'll be answering questions and have some bonuses for those who show up live.

Before Monday, ask yourself:

If I got more clients tomorrow, would that actually increase my income the way I want it to... or would I just be busier?

See you Monday. ❤️

Your Marketing Might Be Too Educational

You've been told to educate your audience, so you post about ingredients, treatment benefits, and how skincare works. But does knowing more about skin actually make someone want to become your client?

In this Monday Marketing episode, we're talking about the difference between being an educator and being an interpreter in your marketing. Your potential client isn't necessarily looking for an esthetics class. She wants someone who understands what she's experiencing and can help her.

• Why educational content isn't bad, but may not be enough to make someone want to book

• How to translate your expertise into something your client actually recognizes in her own life

• Why technical skincare content can accidentally speak more to other estheticians than potential clients

• How to start with what your client feels, notices, wants, or is frustrated by

• A simple self-check to use before posting: Would my ideal client understand this, care about it, and know why it matters to her?

• How to move from what she's experiencing to why it may be happening and what you would recommend

• Why your client doesn't need to know as much about skin as you do. She needs to know that you understand her skin and can help her.

The takeaway: Don't remove the education. Change the way you enter the conversation.

Start with what she's experiencing, explain why it may be happening, and then show her what you would recommend.

Inside the Estheticians in Business Membership, we work through the actual process of getting better at marketing, sales, and running your business. If you need support figuring out how to communicate with your clients and turn what you know into something that helps your business, come join us.

Join the Estheticians in Business Membership

Connect with Allyson on Instagram: @estheticiansinbusiness. If this episode helped you, share it with another esthetician and subscribe to the podcast. 🤍