Estheticians in Business

How do you build a six-figure solo esthetics business?

Was it luck? A huge Instagram following? Knowing the right people?

Not even close.

In this episode of Estheticians in Business, Allyson shares the real habits that helped her grow a six-figure solo esthetics business in less than 18 months after moving to a new city where she knew almost no one.

These weren't flashy marketing hacks or overnight success stories. They were simple, repeatable habits that she practiced consistently until they became part of how she ran her business every day.

• Why treating your business like it's already successful changes everything

• How talking about your business every day creates more opportunities

• The follow-up habit that generated thousands of dollars

• Why asking clients to rebook, upgrade, refer friends, and purchase retail isn't pushy

• The importance of learning business, marketing, sales, and communication—not just esthetics

• Why successful business owners don't quit every time something doesn't work

• How protecting your mindset helps you stay focused on your own goals

• Why relationships are more valuable than chasing the algorithm

• The power of consistency over perfection

• What building a six-figure business actually looked like behind the scenes

One of the biggest takeaways from this episode is that success rarely comes from one big moment.

It's built through small, consistent actions repeated over and over again.

The estheticians who continue showing up, learning, following up, building relationships, and improving their business are often the ones who create long-term success.

In this episode, Allyson shares the eight habits that made the biggest impact on her business:

✨ Treat your business like it's already successful.

✨ Talk about your business every day.

✨ Follow up consistently.

✨ Ask for the booking, rebooking, retail sale, referral, or upgrade.

✨ Continue learning beyond esthetics.

✨ Don't quit just because one strategy doesn't work.

✨ Protect your mindset and stop comparing yourself to others.

✨ Build genuine relationships with clients and your community.

Estheticians in Business Membership

If you're ready to build better business habits and want weekly business training, marketing support, Ask Al coaching, guest experts, and a community of solo estheticians who are growing together, check out the Estheticians in Business Membership.

Use code PODCAST for $15 off your first month.

If this episode encouraged you, share it with another esthetician who's working toward building a thriving business. And if you're enjoying the podcast, I'd love for you to leave a review—it helps more estheticians find the show and grow businesses they love. 💛

The Hidden Cost of Waiting: Why "I'll Do It Later" Is Slowing Down Your Business

"I'll do it later."

It sounds harmless.

But those four words can quietly cost you clients, income, and momentum.

In this episode, we're talking about why putting off the small things in your business doesn't just delay your progress—it compounds. Whether it's posting on social media, following up with past clients, asking for the rebook, or finally writing that cancellation policy, every time you push it off, you're pushing your results further away.

• Why "later" becomes a habit that keeps your business stuck

• How consistency—not motivation—is what actually grows your business

• The small actions that create momentum over time

• What to do when life feels overwhelming and business still needs your attention

• Why successful estheticians focus on doing the basics well, over and over again

The truth is, your business isn't built by one big breakthrough.

It's built by the small things you choose to do today instead of waiting until tomorrow.

If you've been feeling stuck, overwhelmed, or waiting until you feel "ready," this episode is your reminder that progress starts with one completed action.

🤍 Enjoyed this episode?

Share it with another esthetician who needs the reminder, leave a review, and tag me on Instagram with your biggest takeaway!

Resources & Links

• Join the Estheticians in Business Membership use code PODCAST for $15 off your first month

• Follow me on Instagram: @estheticiansinbusiness

• Join the Estheticians in Business Facebook Community

✨ ⁠Estheticians in Business Membership⁠

If you're looking for ongoing business coaching, marketing support, practical trainings, and a community of solo estheticians who are growing together, the Estheticians in Business Membership was built for you.

Use code PODCAST to save $15 on your first month.

If you've ever thought...

"I'm not ready."

"What if people judge me?"

"I don't want to bother people."

"Maybe I'll do it when I have more clients."

This episode is for you.

In this episode of Estheticians in Business, Allyson shares a coaching conversation that inspired this topic and explains why so many business struggles aren't actually marketing problems or pricing problems. They're mental blocks that keep us from taking the actions we already know we need to take.

If you've been feeling stuck, overwhelmed, or like you know what to do but just can't seem to do it, this episode will help you identify what's holding you back and how to move forward.

• Why mental blocks often look like marketing or client problems

• The truth about waiting until you're "ready"

• Why confidence is built through action, not before it

• How to stop worrying about being judged online

• Why marketing is reminding people you exist, not bothering them

• Learning to hear "no" without taking it personally

• Why comparing yourself to other estheticians keeps you stuck

• The mindset that delays growth by saying, "I'll do it when..."

• Why you don't control your clients' wallets

• The one question that can help you uncover what's really holding you back

One of the biggest takeaways from this episode is that every level of business comes with new fears. Successful business owners aren't fearless—they've learned how to take action even when fear is present.

Confidence doesn't come first.

Action does.

Ask yourself:

What do I already know I should be doing, but I'm avoiding because of fear?

That's your next step.

Not another certification.

Not another course.

That one thing you've been avoiding.

✨ Estheticians in Business Membership

If you're looking for ongoing business coaching, marketing support, practical trainings, and a community of solo estheticians who are growing together, the Estheticians in Business Membership was built for you.

Use code PODCAST to save $15 on your first month.

If this episode encouraged you, share it with another esthetician who might be feeling stuck. And if you're enjoying the podcast, I'd be so grateful if you left a review—it helps more solo estheticians find the show and build businesses they love. 💛

Resources & Links:

• ⁠Join the Estheticians in Business Membership⁠

• Follow me on Instagram: @estheticiansinbusiness

• ⁠Join the Estheticians in Business Facebook Community⁠

Your Next 90 Days Could Change Everything

Most solo estheticians don't struggle because they aren't working hard.

They struggle because they aren't sure what to focus on next.

In this episode, I'm walking you through the same 90-day framework I use in my own business to stay focused, avoid overwhelm, and make real progress. Instead of trying to fix everything at once, you'll learn how to identify what actually deserves your attention over the next three months.

• How to decide what you actually want your business to look like in 90 days

• Why your brand is more than your logo or colors

• The few marketing activities that consistently bring in clients

• Where additional income may already exist inside your business

• How to prioritize what deserves your attention first

• Why small, repeatable actions outperform waiting for motivation

Your business doesn't change because of one big idea.

It changes because of the small things you consistently do every week.

If you've been feeling overwhelmed, stuck, or like you're constantly busy but not moving forward, this episode will help you simplify what to focus on next.

🤍 Loved this episode?

Leave a review, share it with another esthetician, or send me a message on Instagram and let me know your biggest takeaway.

Resources & Links:

• Join the Estheticians in Business Membership

• Follow me on Instagram: @estheticiansinbusiness

• Join the Estheticians in Business Facebook Community

RESOURCES:

Become and ELLIE MD Brand Partner: LINK

Contact Jenn Blanchard via email: [email protected]

Esthetician in Business Facebook Group

If you've been hearing more about peptides and wondering what they actually are—or whether they belong in your esthetics business—this episode is for you.

Allyson sits down with peptide expert Jenn Blanchard to break down peptides in a simple, easy-to-understand way. Together, they discuss how peptides work, the difference between topical and injectable peptides, and why more estheticians are incorporating wellness solutions into their businesses.

They also explore how offering peptide referrals can create another revenue stream without adding treatment time, inventory, or additional services to your schedule.

• What peptides are and how they work in the body

• The difference between topical peptide skincare and injectable peptides

• Common reasons people are using peptides, including weight management, skin health, hair growth, inflammation, recovery, and overall wellness

• How peptides support a more holistic approach to skincare

• Why wellness conversations naturally fit inside an esthetics appointment

• How estheticians can introduce peptides without feeling salesy

• How the LEMD brand partner program works

• Why this can become an additional revenue stream without carrying inventory

• The training, marketing resources, and support available for brand partners

• Important safety considerations and why every client is evaluated by a licensed medical provider before receiving treatment

One of the biggest takeaways from this conversation is that estheticians are already having conversations about concerns like inflammation, aging, hair loss, weight management, and overall wellness every day. Peptides can become another resource to support clients while creating an additional income opportunity for your business.

✨ Learn more about ELLIE MD

✨ Become a ELLIE MD Brand Partner

✨ Connect with Jenn Blanchard for questions about peptides or becoming a partner

You'll find Jenn inside the Estheticians in Business Facebook Group, where she's happy to answer questions about peptides, wellness, and the LEMD partner program.

If you're looking for practical business education to help you attract more clients, increase your revenue, improve your marketing, and grow a profitable esthetics business, be sure to join the Estheticians in Business Membership waitlist. You'll be the first to know when doors open and receive exclusive bonuses along the way.

If you enjoyed this conversation, be sure to follow the podcast, leave a review, and share this episode with another esthetician who's looking for new ways to support their clients and diversify their income. 💛

Estheticians in Business Membership <<<

Have you ever thought:

"The beauty industry is just too saturated."

In this Marketing Monday episode of Estheticians in Business, Allyson challenges that belief and shares why a crowded industry doesn't mean there's no opportunity—it means there's demand.

If you've ever questioned whether there's room for another solo esthetician, facialist, wax specialist, or beauty professional, this episode is for you.

• Why the beauty industry isn't "too saturated"
• How to shift your mindset around competition
• Why clients choose people, not just services
• How your personality becomes part of your marketing
• Why comparison on social media can hold your business back
• How to confidently show up as yourself

• The difference between saturation and demand
• Why you don't need every client to have a successful business
• How social media creates a false sense of competition
• Why your ideal clients are looking for someone they connect with
• What actually makes you stand out as an esthetician
• How authenticity helps attract the right clients

One of the biggest reminders from this episode:

No one is you.

Your personality, communication style, client experience, and values are things no one else can duplicate.

This week's challenge:

Every time you catch yourself thinking, "The industry is too saturated," replace it with:

"The demand is there. My job is to help the right people find me."

Also, the Estheticians in Business Membership Waitlist is officially open! 🎉

Join the waitlist through the link in the show notes to get first access, Founding Member pricing, exclusive bonuses, and weekly business coaching designed specifically for solo estheticians.

Connect with Allyson:

Instagram: @estheticiansinbusiness
Facebook Group: Estheticians in Business

If this episode encouraged you, share it with another esthetician who needs the reminder that there's room for them, too. 💛

✨ ⁠Free Soft Skills Assessment⁠

Soft Skills, Client Communication, and Building a Business People Come Back To with Cortney Cox

In this episode of Estheticians in Business, Allyson sits down with beauty industry educator Cortney Cox to talk about one of the most overlooked skills in the beauty industry: communication.

While many estheticians spend years learning treatments, ingredients, and techniques, client communication is often the thing that determines whether someone becomes a loyal client, refers their friends, and continues booking with you year after year.

This conversation dives into the soft skills that help beauty professionals create stronger client relationships, improve retention, build trust, and create a business that feels easier to run.

• Why technical skills alone don't guarantee a successful business
• What soft skills actually are and why they matter
• How communication impacts client retention and loyalty
• Building trust during consultations
• The role of boundaries in creating a sustainable business
• How client expectations have changed over time
• Creating a client experience people want to come back to
• Why listening is one of the most valuable business skills you can develop
• The connection between relationships and referrals
• Simple ways to strengthen communication with your clients

One of the biggest takeaways from this episode is that clients often remember how you made them feel long after they've forgotten the details of a treatment.

The estheticians who create loyal clients aren't always the ones with the most certifications. They're often the ones who communicate well, build trust, listen intentionally, and create an experience clients genuinely enjoy returning to.

✨ Free Soft Skills Assessment

Instagram: @brillianceadvancedbeautyeducation

Join thousands of estheticians for free business education, marketing support, and weekly training.

The Estheticians in Business Membership is opening soon and will include business education, marketing training, live coaching, guest experts, and support for estheticians who want to grow a profitable business.

Make sure to follow the podcast, leave a review, and share this episode with another beauty professional who wants to improve client retention, communication, and the overall client experience. 💛

Resources Mentioned:

Jen Goff's Done-For-You Email Marketing <<<

Jen Goff's Email Vault<<<

Estheticians in Business Membership Waitlist <<<

Think you need more clients before you start email marketing?

Think again.

In this Marketing Monday episode of Estheticians in Business, Allyson breaks down how estheticians can start building an email list before they're fully booked, why email marketing is one of the most overlooked client attraction tools, and how to stay connected with potential clients until they're ready to book.

Inside this episode, you'll learn:

• How to build an email list as a new esthetician
• Why email marketing matters before you have clients
• Simple ways to collect email addresses
• What a lead magnet is and how to use one
• How to stay top of mind with potential clients
• Why email works differently than social media
• How email can help increase bookings and retention

We cover:

• First-time client offers
• Free add-ons
• Skincare guides
• Giveaway entries
• Vendor event raffles
• Building trust through consistent emails
• How often to email your list
• Why people need multiple touchpoints before booking

One of the biggest takeaways:

Your email list is not a reward you get after you're successful. It's one of the tools that helps get you there.

This week's challenge:

Create one simple reason for someone to join your email list.

Ask yourself:

"What would make my dream client say, 'Yep, I want that. Take my information'?"

Then create a simple way for them to sign up.

Resources Mentioned:

Jen Goff's Done-For-You Email Marketing Systems, Email Vault Membership, templates, training, and free resources are linked in the show notes.

🎉 The Estheticians in Business Membership Waitlist is officially open.

Join the waitlist through the link in the show notes to get first access, founding member opportunities, special pricing, and launch bonuses.

Connect with Allyson:
Instagram: @estheticiansinbusiness
Facebook Group: Estheticians in Business

✨ Mentioned in this episode:

• ⁠Estheticians in Business Facebook Group

⁠• ⁠Estheticians in Business Membership Waitlist⁠

🎙️ Why Being Great at Esthetics Isn't Enough

In this episode of Estheticians in Business, Allyson dives into a hard truth that many solo estheticians eventually discover: being amazing at esthetics doesn't automatically create a successful business.

You can have incredible treatment skills, endless certifications, and a passion for helping clients, but still struggle to stay booked. Why? Because esthetics and business are two completely different skill sets.

Allyson shares her own experience as a solo esthetician and explains why learning how to market, communicate, and get visible was just as important as learning how to perform treatments. She also breaks down the common belief that "if I'm good enough, clients will find me" and why that mindset keeps so many talented estheticians stuck.

Inside this episode, you'll learn:
• Why some highly talented estheticians struggle to get clients
• The difference between being a great provider and a great business owner
• Why visibility is one of the most important skills you can develop
• How communication impacts bookings, consultations, and client trust
• Why saying "I do a little bit of everything" can confuse potential clients
• The business skills every solo esthetician should learn
• Why marketing is not manipulation
• How to stop hiding behind certifications and start growing your business
• What actually helps estheticians get booked consistently

One of the biggest takeaways from this episode is that people cannot book with you if they don't know you exist. The most talented esthetician in town doesn't always win. The esthetician who knows how to communicate, market, and build trust often does.

Marketing isn't about convincing people to buy something they don't need. Marketing is simply helping people understand who you help, what you do, and why they should care. When people understand that, they can decide if you're the right fit for them.

If you've been investing heavily in esthetics education but still feel frustrated by inconsistent bookings, this episode will help you identify what might be missing and where to focus next.

✨ Mentioned in this episode:
• Estheticians in Business Facebook Group
• Estheticians in Business Membership Waitlist

The Estheticians in Business Membership is designed for solo estheticians who want support with marketing, pricing, client retention, visibility, business growth, and building a profitable business without burnout.

💛 Loved this episode? Follow the podcast, leave a review, and share it with another esthetician who needs to hear that being great at esthetics is only part of the equation.

How To Use Facebook To Get Clients | Facebook Marketing for Estheticians, Local Marketing & Beauty Business Growth

Connect with Allyson:

Instagram: @estheticiansinbusiness

Facebook Group: ⁠Estheticians in Business⁠

⁠Waitlist link for the membership <<<⁠

Think Facebook is dead? Think again.

In this Marketing Monday episode of Estheticians in Business, Allyson breaks down how estheticians can use Facebook to get clients without spending money on ads. Learn how to use Facebook groups, community engagement, relationship marketing, and direct conversations to become the go-to esthetician in your area.

Inside this episode, you'll learn:

• how to use Facebook groups to attract clients

• why community engagement works better than constant promotion

• how to build relationships that lead to bookings

• how to become the esthetician people recommend

• how to use DMs naturally

• why local marketing still works

This episode is perfect for solo estheticians, beauty professionals, spa owners, lash artists, and wax specialists looking for more local clients.

Plus, the Estheticians in Business Membership Waitlist is officially open! 🎉

If you're looking for ongoing support, business coaching, marketing training, accountability, and a community of estheticians who are building their businesses alongside you, join the waitlist now.

Waitlist members will:

• get first access when doors open

• have the opportunity to become Founding Members

• receive special founding member pricing

• get access to exclusive launch bonuses and giveaways

The Estheticians in Business Membership is expected to open at the end of June/beginning of July.

Join the waitlist through the link in the show notes and be the first to know when enrollment opens. 💛

Connect with Allyson:
Instagram: @estheticiansinbusiness
Facebook Group: Estheticians in Business

Waitlist link for the membership <<<

If this episode helped you, share it with another esthetician who wants more clients and stronger community connections. 🎙️💛