Resources Mentioned:

Jen Goff's Done-For-You Email Marketing <<<

Jen Goff's Email Vault<<<

Estheticians in Business Membership Waitlist <<<

Think you need more clients before you start email marketing?

Think again.

In this Marketing Monday episode of Estheticians in Business, Allyson breaks down how estheticians can start building an email list before they're fully booked, why email marketing is one of the most overlooked client attraction tools, and how to stay connected with potential clients until they're ready to book.

Inside this episode, you'll learn:

• How to build an email list as a new esthetician
• Why email marketing matters before you have clients
• Simple ways to collect email addresses
• What a lead magnet is and how to use one
• How to stay top of mind with potential clients
• Why email works differently than social media
• How email can help increase bookings and retention

We cover:

• First-time client offers
• Free add-ons
• Skincare guides
• Giveaway entries
• Vendor event raffles
• Building trust through consistent emails
• How often to email your list
• Why people need multiple touchpoints before booking

One of the biggest takeaways:

Your email list is not a reward you get after you're successful. It's one of the tools that helps get you there.

This week's challenge:

Create one simple reason for someone to join your email list.

Ask yourself:

"What would make my dream client say, 'Yep, I want that. Take my information'?"

Then create a simple way for them to sign up.

Resources Mentioned:

Jen Goff's Done-For-You Email Marketing Systems, Email Vault Membership, templates, training, and free resources are linked in the show notes.

🎉 The Estheticians in Business Membership Waitlist is officially open.

Join the waitlist through the link in the show notes to get first access, founding member opportunities, special pricing, and launch bonuses.

Connect with Allyson:
Instagram: @estheticiansinbusiness
Facebook Group: Estheticians in Business