Esthetician Edit

What does it really take to turn a one-time facial into a lifelong client relationship? In this episode of Esthetician Edit, Samantha sits down with Erin for a business and client-retention deep dive.

Erin shares what she’s learned since opening her own storefront, from building and managing a team to creating strong client relationships and staying confident as a provider. They also talk about why listening during consultations can completely change the way you approach a client’s treatment plan.

In this episode, we cover:

• How to create consultations that actually connect with your clients
• Turning a “one-and-done” facial into a long-term treatment plan
• Setting realistic expectations around treatments and results
• Why confidence matters when rebooking clients
• Simple wording that can help you rebook instead of asking if they want to come back
• Building client relationships that last 5, 10+ years
• Small touches that make clients feel remembered
• Following up with clients you haven’t seen in months
• Using your existing clientele to grow your business
• Managing a team while continuing to grow as a business owner
• Why other estheticians aren’t necessarily your competition
• The importance of education, community, and sharing what works

Erin will also be speaking at ICES Fort Lauderdale, where she’ll be teaching about turning consultations into lifelong, committed clientele.

Whether you're a new esthetician, building your clientele, or managing your own studio, this episode is full of practical advice you can take straight into your treatment room and business.

Class is officially in session! ✨

Follow Aesthetician Edit: @estheticianedit

#Esthetician #EstheticianBusiness #ClientRetention #EstheticsBusiness #SkincareBusiness

What if your facial treatment could combine microcurrent technology, sculpting massage, skin infusion, and advanced skincare all in one customized protocol?

In this episode of The Aesthetician Edit, we go inside a full DermoTechnology treatment and break down how this technology can be used to support different skin concerns—from congestion and sensitivity to lifting, sculpting, hydration, and overall skin rejuvenation.

We talk about the importance of proper contraindications, conductive products, electrodes, treatment customization, and technique, including how the face holder, gloves, and different frequencies can be incorporated into a treatment. We also explore how the technology can be adapted for the face, neck, scalp, and body.

You'll also hear about:

• How microcurrent can be incorporated into a customized facial
• Why proper electrodes and conductive products matter
• Sculpting and lifting techniques using microcurrent gloves
• How different frequencies can be selected for different goals
• Facial drainage and muscle stimulation
• Combining technology with masks, serums, LED and other modalities
• How estheticians can create unique protocols instead of offering a one-size-fits-all treatment
• The importance of hands-on education and experimenting with your protocols

This episode is especially for estheticians who want to understand the “why” behind advanced technology, not just how to operate a machine.

Class is officially in session! ✨

#AestheticianEdit #Esthetician #Microcurrent #MicrocurrentFacial #FacialTreatment #Esthetics #SkincareTechnology #AdvancedEsthetics #EstheticianEducation #FacialMassage #SkinRejuvenation

In this episode of Esthetician Edit, I sit down with Geraldine Peri, founder of DERMOTECHNOLOGY, to talk about the path that took her from the treatment room to creating her own skincare technology. Geraldine shares how years of working with microcurrent shaped her vision for a treatment that brings technology and the esthetician’s touch together.

We get into the role of intuition in a treatment, why the person using a device matters as much as the device itself, and what it took to develop a skincare line to work alongside her protocols. Geraldine also speaks candidly about building a company through years of trial, persistence, and hands-on practice.

DERMOTECHNOLOGY is a French-developed professional skincare concept that combines seven microcurrent modes, electroporation, and cosmetic formulations in customizable face and body treatments.

Learn more at dermotechnology.com

Meet DERMOTECHNOLOGY at ICES Fort Lauderdale here: https://skincareshows.com/fort-lauderdale-ices/

After interviewing some of the most successful estheticians in the industry, I’ve noticed a few common themes that consistently come up. From their mindset and work ethic to the way they build relationships and stay committed to their craft, these are the qualities that have helped them create lasting success.

Artificial intelligence is entering the treatment room, but is it here to replace the esthetician’s expertise or enhance it?

In this episode of Esthetician Edit, we sit down with SmartSKN to explore Muilli, a compact AI-powered dermascope designed to give skincare professionals a deeper, data-driven understanding of their clients’ skin. Using advanced imaging, sensors, and AI technology, Muilli analyzes different areas of the face and measures factors such as moisture levels to support more informed consultations and treatment recommendations.

We also discuss how SmartSKN uses these results to create hyper-personalized skincare formulas based on each client’s measured needs—taking customization far beyond traditional skin types.

Tune in as we explore the intersection of professional expertise and intelligent technology, the future of personalized home care, and how AI can help estheticians elevate the client experience without replacing the human eye, intuition, and touch.

https://smartskn.com/

What really makes a trade show valuable for an aesthetician? In this episode of Esthetician Edit, Samantha sits down with Danny, Show Director of ICS, to have an honest conversation about what happens on the trade show floor—and what both attendees and exhibitors can do to get more out of the experience.

From samples and show deals to education, demos, brand partnerships, and community, we’re breaking down some of the biggest feedback aestheticians have shared about trade shows and looking at the perspective from both sides.

We talk about:

• Why samples are such a big topic for attendees
• What exhibitors are actually investing in when they attend a trade show
• Why aestheticians need time to try products before opening an account
• The importance of education beyond simply learning how to use a product
• Why live demonstrations can be one of the most valuable parts of the show floor
• How to find brands that genuinely align with your business and philosophy
• Why not all trade shows are created equal
• How ICS approaches exhibitors and keeps the focus on the aesthetician
• The importance of long-term relationships between brands and estheticians
• How to make the most of workshops, conferences, and the show floor
• Why community and connection are such an important part of the industry

Plus, we talk about ICES Fort Lauderdale, coming up October 17–18 at the Broward County Convention Center, and what attendees can expect from the education, exhibitors, live demos, and Aesthetician Edit VIP experience.

If you've ever walked away from a trade show feeling overwhelmed, underwhelmed, or unsure of what you were supposed to get out of it, this conversation is for you.

Have your own trade show experience or feedback? Let us know in the comments!

#EstheticianEdit #Esthetician #Esthetics #EstheticianEducation #Skincare #TradeShow

ICES Long Beach Recap | The Esthetician Community Speaks ✨

We’re recapping an incredible weekend at ICES Long Beach through the voices of the estheticians who attended! From their favorite classes and products to the trends they’re excited about and the biggest takeaways from the show, we asked attendees what made this ICES experience special.

Hear directly from the Esthetician Edit community about what they discovered, what they learned, and what they’re taking back to their treatment rooms and businesses.

Thank you to everyone who stopped by, shared their insights, and connected with us at ICES Long Beach! 💙

#ICESLongBeach #EstheticianEdit #EstheticianCommunity #Esthetics #Esthetician #Skincare #EstheticsEducation #SpaIndustry #AestheticsIndustry

What does it really take to create an extraordinary facial experience? According to Aya of Aya’s Touch, it starts long before the products or equipment, it starts with intention, purpose, confidence, and the hands of the esthetician.

In this episode of Esthetician Edit, Samantha sits down with Aya to talk about her journey from helping her mother wax clients to working at the Peninsula Beverly Hills and eventually creating her own private sanctuary in Los Angeles.

Aya shares why she believes the profession chose her, how working in both a neighborhood salon and a luxury hotel shaped her approach to skincare, and why creating a business around your own life can be more fulfilling than following someone else's blueprint.

They also dive into:

✨ What truly makes a facial feel luxurious
✨ Why intention matters more than expensive products
✨ The power of learning to trust your hands
✨ Building confidence as a solo esthetician
✨ Why you don't need machines to create incredible results
✨ How to choose products and commit to what you believe in
✨ The importance of mentorship and surrounding yourself with supportive people
✨ Knowing your value and being confident enough to raise your prices
✨ Avoiding comparison and staying in your own lane
✨ Finding your passion when you're feeling burned out
✨ How Aya's hands-on training helps estheticians elevate their technique and business
✨ Why there is never an “end” to your esthetics journey

Aya's message is simple but powerful: stay true to yourself, find the people who light your torch, and keep going.

If you're a new esthetician, an experienced soloist, or simply looking for a reminder of why you started, this conversation is for you.

Follow Esthetician Edit for more conversations, education, industry insights, and inspiration for today's esthetician.

#Esthetician #Esthetics #AestheticianEdit #AyaSTouch #Facialist #SkincareProfessional #EstheticianBusiness #SoloEsthetician #EstheticianEducation #LuxuryFacial #SpaBusiness

Thinking about investing in an aesthetic device for your treatment room?

Before you buy, there are a few things every esthetician needs to consider.

In this episode of the Esthetician Edit Podcast, we sit down with 360 Aesthetic Devices to talk about what estheticians should really look for when choosing professional equipment from understanding the device itself and your business needs to considering training, education, support, and long-term value.

360 Aesthetic Devices shares their approach to supporting professionals beyond simply selling a device. Education and practitioner training are a major part of their philosophy, with resources including training, certifications, treatment protocols, consent forms, and business support.

We also dive into:
✨ What to consider before investing in an aesthetic device✨ Why education should be part of your purchasing decision✨ Questions to ask a device company before you buy✨ The importance of training and ongoing support✨ How the right device can fit into your business and treatment menu

Because buying the machine is only the beginning, knowing how to use it, understand it, and build it into your business is what really matters.

Whether you're a new esthetician looking to make your first investment or an experienced professional considering adding new technology to your practice, this conversation is one to listen to before making your next device purchase.

I'm sharing the mindset shifts and subconscious practices I personally return to whenever fear, scarcity, or uncertainty starts to creep in. We talk about how your subconscious beliefs influence the decisions you make in your business, why anxiety can keep you stuck, and the simple practices that help me regulate my nervous system, reconnect with possibility, and move forward with confidence.

Whether you're navigating a slow season or simply want to build a healthier relationship with money, I hope this episode reminds you that your current circumstances don't have to define your future.