In this episode, we sit down with Carrie Kates to talk about her journey into the esthetics industry and how she built a thriving practice using Sorella Apothecary.

Kerry shares how she originally started as a permanent makeup artist, despite having a background in marketing, and how becoming a stay-at-home mom shifted her path.

After noticing her permanent makeup clients constantly asking skincare questions she didn’t have answers to, she realized esthetics was the missing piece. That decision changed everything.

We also dive into how she discovered Sorella Apothecary at a Dallas trade show, initially hesitant since she already carried a skincare line, until she tried the products for just a few days and fell in love. That moment led to a partnership that helped shape her business today.

Kerry emphasizes the importance of client relationships, word-of-mouth marketing, and genuinely caring for your clients as the foundation for long-term success in this industry.

If you're an esthetician (or aspiring one), this episode is full of real insight, relatable moments, and inspiration to grow your business with intention.

✨ In this episode, we cover:

Transitioning from permanent makeup to esthetics

Starting over after becoming a stay-at-home mom

How to choose the right skincare line for your busines

Building a loyal clientele through trust and result

Why word-of-mouth is still the most powerful marketing tool

🔔 Don’t forget to like, comment, and subscribe for more esthetician-focused content and real industry conversations.

In this episode of Esthetician Edit, we’re diving deep into one of the most talked-about treatments in the skincare industry: Mesoestetic’s Cosmelan peel and the science behind treating stubborn melasma and hyperpigmentation.If you’ve ever struggled with pigment coming back after treatments, this conversation breaks down why that happens—and what actually works long term.We discuss:What makes Mesoestetic different (40+ years of science-backed skincare)How the Melaphenone complex works to regulate pigment at the sourceWhy most treatments lead to rebound pigmentationThe full Cosmelan protocol (in-office + at-home care)What to expect during the peeling and recovery processWhy consistency matters more than quick fixesThe difference between Cosmelan vs DermamelanHow to properly guide clients through melasma treatmentsThis episode is perfect for esthetician professionals and anyone dealing with

:✨ Melasma

✨ Hyperpigmentation

✨ Uneven skin tone

✨ Post-inflammatory pigmentationIf you’ve been “chasing treatments” without long-term results, this will change your perspective on how to approach pigment correction.

In this episode of Esthetician Edit, we sit down with power couple Nevette and Jason Ramos to talk about what it really takes to build a successful beauty business, scale with content, and evolve your mindset as an entrepreneur.

From humble beginnings to building multiple businesses, Jason shares how his background in marketing and the tattoo industry shaped his passion for helping others while Nevette opens up about her journey from esthetician to educator, mentor, and now a leader empowering women across industries.

Together, they break down the truth about discipline, consistency, and why most estheticians aren’t struggling with content, they’re struggling with structure.

If you’re an esthetician, content creator, or entrepreneur ready to level up, this episode will shift how you think, work, and show up.

• How Navette & Jason built a powerful business together

• The mindset shift that changed everything

• Why discipline matters more than motivation

• The real reason your content isn’t converting

• Structure vs consistency in content creation

• How to create content that builds trust & drives sales

• The biggest mistakes estheticians make online

• How to balance life, business, and relationships

• Why you need to “build your business around your life”
  Check out their program & resources

  IG: @officialnevetteramos / @jasonramosofficial

In this solo episode of Esthetician Edit, Sam shares the full story of how she found her place in the aesthetics industry.

From working as a magazine editor to struggling with acne, exploring spiritual healing, and eventually becoming an esthetician and podcast host—this episode dives deep into the unexpected path that led to creating Aesthetician Edit.

Sam opens up about the highs, the pivots, and the lessons she’s learned along the way.

If you’ve ever felt lost in your career, struggled with burnout, or questioned your path in the aesthetics industry, this episode is for you.

In this conversation, we talk about:

• How Sam transitioned from editorial work into aesthetics
• The moment she realized skincare is about more than just skin
• Struggling with acne while working in the beauty industry
• Why authenticity matters when building an esthetician brand
• The story behind creating Esthetician Edit
• Lessons about burnout, boundaries, and building a career that supports your life
• Advice for new estheticians entering the industry

This episode is also a reminder that there’s no single path in esthetics, and sometimes the career you’re meant for finds you through every pivot.

If you’d like to see more solo episodes, let us know in the comments.

What if being fully booked as an esthetician had less to do with posting on Instagram every day and more to do with the systems inside your business?

In this solo episode, Samantha introduces a new format for Esthetician Edit, where she’ll be sharing deeper insights from years of conversations with estheticians, interviewing industry brands, and building the Esthetician Edit platform — now a podcast, monthly magazine, blog, and workshop series.

Today’s conversation tackles a pressure many estheticians quietly feel: the constant expectation to show up online. Posting daily, filming trends, and feeling like your business will disappear if you stop creating content.

But here’s the truth: Instagram is not the reason successful estheticians are fully booked.

In this episode, Samantha breaks down what actually fills an esthetician’s books and why relying on social media alone often leads to burnout.

estheticianedit.com

In this episode, we explore the profound emotional and therapeutic power of touch in skincare with internationally recognized massage expert Beata Aleksandrowicz. With over 35 years of experience as a therapist, educator, and pioneer in holistic massage therapy, Beata has dedicated her career to teaching professionals how intentional touch can transform both skin health and emotional well-being.

We discuss why facial massage is far more than a relaxing add-on. When performed with purpose and presence, it can calm the nervous system, release stored tension, and create a deeper connection between practitioner and client. Beata shares her philosophy on why touch is essential in modern skincare and how estheticians can elevate their treatments by integrating advanced massage techniques into their practice.

 www.beatadigitalacademy.com

In this episode, we’re diving into how estheticians can use Instagram to consistently attract and book more clients. From building a profile that instantly communicates expertise to creating content that turns followers into paying appointments, we’re breaking down exactly what works and what doesn’t.

Press play and let’s turn your followers into clients. ✨

If you’re a brand considering exhibiting at the International Congress of Esthetics & Spa, this episode is your ultimate insider guide.We’re sitting down with the Show Director of the International Congress of Esthetics & Spa to break down everything brands need to know before committing to a booth.Whether you’re a first-time exhibitor or a seasoned brand looking to refine your strategy, this conversation is packed with behind-the-scenes insight, real data, and practical guidance to help you maximize your ROI.#InternationalCongressOfEsthetics #EstheticianLife #SpaIndustry #BeautyBusiness #AestheticianEdit #EstheticsEducation

skincareshows.com

In today’s episode, we sit down with sugar waxing specialist Ariel Lowell to talk about why she chose sugar waxing over traditional hard or soft wax and how that decision completely transformed her career.

We dive into:

• The real differences between sugar waxing vs. hard wax

• Why she believes sugaring is better for the skin (and for her business)

• Expanding beyond one service and discovering hidden talents

• Building genuine community within the esthetician world

• Turning a niche service into a personal brand

What started as “just hair removal” became something so much bigger — a pathway to confidence, creativity, connection, and impact.

If you’re an esthetician thinking about specializing, feeling stuck in your business, or curious about sugar waxing, this episode is for you.

✨ Sometimes the service you choose becomes the foundation for the life you build.

Don’t forget to like, comment, and subscribe for more conversations with industry professionals redefining what it means to be an esthetician.

#SugarWaxing #EstheticianLife #BeautyBusiness #AestheticianEdit #WaxSpecialist #SoloEsthetician #BeautyEntrepreneur #Sugaring #WomenInBusiness #SkincarePodcast

What happens when “booked & busy” no longer feels aligned?

In this episode of Esthetician Edit, Samantha sits down with returning guest Genesis from Miami Beauty Corner for a powerful conversation about growth, reinvention, mindset, and the uncomfortable seasons that shape us as beauty entrepreneurs.

Since her first appearance on the podcast, Gen has stepped fully into her role as an educator and mentor for brow artists — and today, she shares the truth about what that expansion has required.

We talk about:

✨ Outgrowing old versions of success
✨ Raising your prices without guilt
✨ Letting go of people-pleasing in business
✨ Burnout & work-life balance as an esthetician
✨ Reinventing yourself without fear
✨ Money mindset & abundance in the beauty industry
✨ The pressure of being the ultimate decision-maker
✨ Why comparison is the thief of joy
✨ Building a luxury brow experience with intention
✨ What “success” really means now

This episode is for brow artists, estheticians, lash artists, and beauty entrepreneurs who feel like they’re evolving — but are scared to take the next step.

If you’ve been thinking about:

• Rebranding your business

• Raising your prices

• Moving into education

• Creating more freedom and alignment

• Or stepping into your next level…

This is your permission slip.

Jen shares what she calls her next chapter: “Intentional Expansion.” And trust us, you’re going to feel it.

📍 Connect with Genesis:Instagram: @miamibeautycorner

📍 Follow Esthetician Edit for more conversations on business, mindset, and modern esthetician growth.