Estheticians in Business

By Allyson SteinbergBusiness Entrepreneurship

Estheticians in Business episodes

August 208 Questions That Reveal What Kind of Business Owner You Really Are
Episode description:You could be the best esthetician on the planet and still need to get better at being the person responsible for your business. Allyson walks through the performance review she'd give herself, and challenges you to give yourself one too: 8 questions that reveal whether you'd actually hire yourself to run your business, from bringing in new clients to protecting your time to knowing your own numbers.
Show notes:This week's episode is a challenge: pretend you're not the owner of your business for 30 minutes. You're a consultant hired to review the last 30 days. What would you tell her to keep doing? What needs attention immediately?
The 8-part performance review:
Are you doing the job of bringing business in, or just posting and hoping?
Are you taking care of the clients you've already earned?
Do you actually know what's happening with your money?
Are you making decisions, or are you reacting?
Are you spending like an owner?
Are you protecting your business (your time, your pricing, your boundaries)?
Are you giving yourself too much to do?
What would you actually praise yourself for?
Plus a real story about the moment her husband asked where a $12,000 month actually went, and why "I think we're doing pretty good" isn't good enough when it's your own business.
Links:
Estheticians in Business Membership: [Link]
This episode's sponsor, GlossGenius (use code EIB for 50% off your first two months of premium plans): [Link]
Estheticians in Business Facebook Group: [Link]
Instagram: [Link]

Keywords: esthetician business coach, would you hire yourself, esthetician performance review, esthetician business owner mindset, solo esthetician boundaries, esthetician time management, esthetician self accountability, esthetician CEO mindset, esthetician business audit, esthetician confidence
32 min
August 17What Are You Teaching Your Clients to Expect From You?
Episode description:
Every discount you offer when you're slow, every DM you answer at 11pm, every time you squeeze someone in last minute, you're teaching your clients how to treat your business. Allyson breaks down the small, repeated things that quietly train clients to expect discounts, skip booking ahead, and treat your calendar like it's always open, and what to do instead so clients learn to actually respect your time, your schedule, and your recommendations.
Show notes:
This week's Monday marketing tip is about a question most estheticians never ask themselves: what are you teaching your clients to expect from you?
Clients learn how to interact with your business based on what you repeatedly allow.
Discount when you're slow, and clients learn to wait for a deal instead of booking at full price.
Answer DMs at 11pm, and clients learn that's when you're available.
Let your schedule stay wide open with no real boundaries, and clients learn they don't need to book ahead, because there's no exclusivity to protect.
Never recommend when they should return, and clients learn facials are something they book whenever they happen to think about it.
Skip the retail conversation, and clients never connect home care to the results they're getting from you.
Only market when you have openings, and clients learn to associate your content with "she needs an appointment," not with you actually showing up for them.
The bigger point: clients don't already know how you want to be booked, paid, or treated. You're teaching them that, whether you mean to or not.
Links:
Estheticians in Business Membership: [Link]
This episode's sponsor, GlossGenius (use code EIB for 50% off your first two months of their premium plans): [Link]
Estheticians in Business Facebook Group: [Link]
Instagram: [Link]

Keywords: esthetician client boundaries, esthetician discount strategy, esthetician booking policy, esthetician scheduling tips, esthetician retail sales, esthetician client retention, esthetician business coach, esthetician rebooking, solo esthetician marketing, esthetician client expectations
8 min
August 13Stop Tracking Followers, Start Tracking These 6 Numbers Instead
Episode description:Followers, likes, and comments feel like progress, but they're rarely why an esthetician actually becomes profitable. Allyson breaks down the six numbers she'd track every single week if she were starting over: conversations, referrals, rebooking percentage, average ticket, follow-ups, and client lifetime value, plus a real coaching story about a client whose retention problem was hiding behind what looked like a marketing problem.
Show notes:This week's episode is about the numbers that actually grow a solo esthetics business, and follower count isn't one of them.
Conversations. How many real conversations did you have this week, DMs, consultations, follow-ups? Clients rarely book without one first.
Referrals. Not how many you got, how many you asked for. If the answer is zero, that's your answer.
Rebooking percentage. If it's under 80%, that's worth looking at before you chase more new clients.
Average ticket. Tracked over a month or three, not one appointment.
Follow-ups. How many people are sitting in your phone waiting to hear back from you.
Client lifetime value. What a client is actually worth over years, not one visit.
Plus a real coaching story: a client whose new clients weren't sticking around, and what was actually missing (a conversation before booking, one during consult, and any follow-up after).
Links:
Estheticians in Business Membership (use code PODCAST for $15 off your first month): [Link]
This episode's sponsor, GlossGenius (use code EIB for 50% off your first two months of premium plans): [Link]
Estheticians in Business Facebook Group: [Link]

Keywords: esthetician business numbers, esthetician rebooking rate, esthetician retention, esthetician client lifetime value, esthetician average ticket, solo esthetician kpis, esthetician follow up, esthetician business coach, esthetician vanity metrics, esthetician instagram followers
19 min
August 10What I'd Actually Do If I Only Had 5 Clients Booked Next Week
If you opened your calendar and only saw five clients booked for next week, would you panic? Allyson breaks down the exact six-step plan she'd run herself, from how to treat the clients you do have to the follow-up most estheticians skip and the content you can film while you're already in the treatment room. This isn't about hoping more people show up. It's about what to actually do with the time you have.
Links:
Estheticians in Business Membership: ⁠[Link]⁠
Solo Estheticians Business Blueprint (free masterclass): ⁠[Link]⁠
Estheticians in Business Facebook Group: ⁠Link⁠

Show notes:
Quick Monday marketing tip this week: what to actually do if your calendar looks emptier than you'd like.
Take care of the clients you already have. Rebooking, retail recommendations, asking for reviews, being fully present, every client is a referral source whether you realize it or not.
Reach out to past clients personally, not a generic "I have openings" blast. Reconnect first.
Follow up on old inquiries. Go through DMs, texts, and emails for anyone who said they wanted to book and never did.
Get in front of local people. Local Facebook groups, other beauty businesses, networking.
Use the open time to create content. Film in the treatment room, show a service, answer questions.
Show up to work during your normal hours even without a client booked, and think past next week. Market next month, not just next Tuesday.
Plus why a slow week isn't the same thing as a failing business, and why sometimes a cancellation is the time you actually needed.

Keywords: esthetician slow week, how to get more clients as an esthetician, esthetician marketing tips, esthetician business coach, solo esthetician clients, esthetician follow up tips, esthetician content ideas, esthetician networking, spa marketing tips, esthetician rebooking
9 min
August 06The Real Reason Estheticians Don't Grow Their Business
Have you ever posted on Instagram, gone to one networking event, or sent one email and thought, well, that didn't work? Same. This week I'm telling you why that's the wrong question entirely.
I got real with you guys about my 75 Strong challenge, my postpartum body, and why I picked the stair stepper three times a week instead of quitting when everything else got hard. And then I connected it to the thing that's actually holding your business back: you're judging strategies after one try instead of giving them a real shot.
One Instagram post won't change your business. A hundred and fifty might. One email won't build trust. Fifty-two might. One networking event won't get you referrals. Forty might. I also finally admit out loud what my actual ROI was from my BNI group (spoiler, it's a lot), and why it took six months of feeling like nothing was happening before it clicked.
If you've ever quit something in your business because it "wasn't working," this episode is for you. Don't quit. Modify. Keep going.
Episode description (Apple/Spotify):
Most estheticians don't fail because their strategy is wrong, they fail because they quit before one strategy had enough time to work. In this episode, Allyson breaks down the compound effect of consistency in an esthetics business: why one Instagram post, one email, or one networking event will never move the needle, but showing up week after week for a year will. Using her own postpartum fitness challenge and a specific $1,000-to-$15,000 networking ROI story, she makes the case for staying in the game long enough to see results, and gives you a challenge to try for the next year.
Links:
Join Estheticians in Business Membership: [link]
Estheticians in Business Facebook Group: [link]
Follow @estheticiansinbusiness on Instagram: [link]

Keywords: esthetician business coach, solo esthetician marketing, esthetician Instagram strategy, esthetician email marketing, esthetician networking, beauty business consistency, compound effect business growth, six figure esthetician, esthetician BNI networking, esthetician business podcast
18 min
August 03The Hidden Ways Solo Estheticians Lose Thousands Every Year
You may think the only way to make more money is to bring in more clients.
But sometimes, the money is already sitting inside your business. It is just leaking out through small habits and missed opportunities that add up over time.
In this episode, I am breaking down six ways solo estheticians quietly lose thousands of dollars every year and what to focus on instead.
Why not following up can cost you paying clients
How letting clients leave without rebooking creates an unstable schedule
Why increasing your average ticket can grow your income without adding more appointments
How poor retention keeps you stuck constantly searching for new clients
The long-term cost of underpricing your services
Why every solo esthetician needs to start building an email list
A small increase in your average ticket, stronger follow-up, better rebooking, and more returning clients can make a major difference in your yearly revenue.
You do not have to fix everything at once.
Choose the area that is costing your business the most money, work on that first, and then move to the next.
GlossGenius: Use code EIB to receive 50% off your first two months of a Gold or Platinum plan.
Estheticians in Business Membership: Get weekly business coaching, trainings, resources, and support created specifically for solo estheticians. Use code PODCAST when joining through the link below.
Follow @estheticiansinbusiness on Instagram
Join the Estheticians in Business Facebook community
Share this episode with another esthetician who may be losing money without realizing it
13 min
July 30Your Clients Don't Actually Want a Facial
Estheticians in Business Facebook Group
Estheticians in Business Membership (use the code PODCAST to get $15 off your first month)
Your Clients Don't Actually Want a Facial
What if I told you your clients aren't actually booking you because they want a facial?
It sounds a little backwards, but hear me out.
People don't book facials because they love facials. They book them because of what they hope that facial will do for them. Confidence. Clearer skin. Relaxation. Looking younger. Finally feeling comfortable without makeup.
When we market our services by listing everything that's included, we're talking about the treatment. Meanwhile, our clients are thinking about how they want to feel.
In this episode, we're talking about how to stop marketing like an esthetician and start communicating like your ideal client.
Why features don't sell, but emotions do
The difference between marketing your service and marketing the outcome
Real examples of how clients actually think about acne, anti-aging, waxing, and relaxation treatments
Why your website, service menu, and Instagram might not be connecting with potential clients
The exact words your clients are already using that should become your marketing
A simple exercise to help you rewrite your messaging so it attracts more bookings
If you've ever struggled to explain what you do or felt like your content isn't connecting with the right people, this episode will completely change the way you talk about your services.
If you're ready to simplify your marketing, get more clients, and learn how to communicate in a way that actually makes people want to book, I'd love to help you inside the Estheticians in Business Membership.
Inside, you'll get weekly business trainings, practical resources, live coaching, and my weekly Ask Al posts where you can ask me any business question and get personalized guidance.
Use code PODCAST to get $15 off your first month.
Instagram: @estheticiansinbusiness
If this episode encouraged you, I'd love for you to subscribe, leave a review, and share it with another esthetician who could use this reminder today.
21 min
July 27Just Remake the Matcha: What Every Esthetician Can Learn About Customer Service
Sometimes the biggest lessons in business come from being the customer.
In this episode, I'm sharing two experiences my family had while we were out over the weekend—one at a coffee shop and one at a restaurant—and why both completely changed whether I'd return.
The lesson?
Sometimes it's not the mistake that loses a client.
It's how you respond to it.
Whether it's a client who isn't happy with a service, has a reaction to a product, or simply asks for something a little different, your response can determine whether they become a loyal client or leave a review that keeps future clients away.
Why customer service matters more than getting everything perfect
The hidden cost of becoming defensive instead of listening
When it's worth losing a little money to keep a client happy
How one bad experience can influence dozens of future clients
Why reviews matter more than ever for local businesses
The importance of considering reasonable client requests before immediately saying no
One of my favorite reminders from this episode:
Sometimes it's worth remaking the matcha.
Not because the customer is always right, but because protecting your reputation, your reviews, and your client relationships is often worth far more than the cost of fixing a mistake.
If you've ever wondered how to handle difficult client situations without damaging your business, this episode is for you.
🤍 Enjoyed this episode?
Share it with another esthetician, leave a review, and tag me on Instagram with your biggest takeaway.
Resources & Links
Join the Estheticians in Business Membership
Follow me on Instagram: @estheticiansinbusiness
Join the Estheticians in Business Facebook Community
11 min
July 23Why Your Business Feels So Hard (And How to Simplify It)
Why Your Business Feels So Hard (And How to Simplify It)
If you're ready to simplify your business, get more clients, and build a business that supports your life, I'd love to help you inside the Estheticians in Business Membership.
Use code PODCAST for $15 off your first month.
Does your business ever feel like you have to do everything just to get clients?
Post more.
Learn another strategy.
Buy another machine.
Add another service.
Try another platform.
It's exhausting.
In this episode, I'm sharing why I think so many estheticians accidentally overcomplicate their businesses and how simplifying a few key areas can help you feel less overwhelmed and more consistent.
Business isn't easy, but it can be simpler.
Why doing more isn't always the answer
How an overwhelming service menu can hurt your business
Simplifying your marketing without feeling like you're missing out
Creating a weekly plan that helps you stay consistent
Why you probably don't need another offer right now
How to make your messaging easier for clients to understand
Simple systems that save you time every week
One challenge to help you simplify your business this week
If you've been feeling like you're constantly chasing the next thing, I hope this episode reminds you that sometimes the best thing you can do is stop adding... and start getting really good at what you already have.
If you're ready to simplify your business, get more clients, and build a business that supports your life, I'd love to help you inside the Estheticians in Business Membership.
Use code PODCAST for $15 off your first month.
Connect with me:
Instagram: @estheticiansinbusiness
If this episode encouraged you, I'd be so grateful if you subscribed, left a review, or shared it with another esthetician who needs to hear it.
In this episode, we'll talk about:Join the Estheticians in Business Membership
26 min
July 20The Hidden Cost of Waiting: Why "I'll Do It Later" Is Slowing Down Your Business
Resources & Links
Join the Estheticians in Business Membership Use the code PODCAST for $15 off your first month
The Hidden Cost of Waiting: Why "I'll Do It Later" Is Slowing Down Your Business
"I'll do it later."
It sounds harmless.
But those four words can quietly cost you clients, income, and momentum.
In this episode, we're talking about why putting off the small things in your business doesn't just delay your progress—it compounds. Whether it's posting on social media, following up with past clients, asking for the rebook, or finally writing that cancellation policy, every time you push it off, you're pushing your results further away.
In this episode, you'll learn:
Why "later" becomes a habit that keeps your business stuck
How consistency—not motivation—is what actually grows your business
The small actions that create momentum over time
What to do when life feels overwhelming and business still needs your attention
Why successful estheticians focus on doing the basics well, over and over again
The truth is, your business isn't built by one big breakthrough.
It's built by the small things you choose to do today instead of waiting until tomorrow.
If you've been feeling stuck, overwhelmed, or waiting until you feel "ready," this episode is your reminder that progress starts with one completed action.
🤍 Enjoyed this episode?
Share it with another esthetician who needs the reminder, leave a review, and tag me on Instagram with your biggest takeaway!
Resources & Links
Join the Estheticians in Business Membership
Follow me on Instagram: @estheticiansinbusiness
Join the Estheticians in Business Facebook Community
8 min

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