Estheticians in Business

Stop Waiting to Be Found—Go Be Findable (Marketing Mondays)


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If people don’t know you exist, how are they supposed to book with you? In this quick Marketing Monday episode, I’m giving you a wake-up call: visibility = bookings. You can’t just wait around hoping clients will magically find you—you have to get out there and be findable.

I’ll share easy ways to boost your visibility this week, from tagging your location to engaging in local groups, so people can finally see the amazing work you do.

  • Why “secret businesses” stay empty

  • The power of location tags and local pages

  • How visibility directly translates into more bookings

  • Why brand recognition matters even more when you’re new

  1. Tag your location in every post and story this week.

  2. Engage in at least 2–3 local groups or business pages on social media.

  3. Post something that says: “Here’s what I offer and I’m local!” to remind people you’re open for business.

Did this tip hit home? Screenshot this episode, share it in your stories, and tag me @estheticiansinbusiness so I can cheer you on as you go be findable!


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Estheticians in BusinessBy Allyson Steinberg

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