🎙️ Episode Title:

You're Not Shadowbanned—Your Content Just Isn’t Clear (Marketing Mondays)

Feeling like the algorithm is working against you? Let’s get real—your content might not be booking clients because it’s unclear, not because you’re shadowbanned.

In today’s Marketing Monday, I’m breaking down the tough truth about how vague messaging, missing calls to action, and unclear offers are making your content invisible—and how to fix it so that it actually converts.

• Why the algorithm isn’t your enemy (but your messaging might be)

• 3 reasons your content feels invisible

• How to turn vague captions into client-attracting posts

• The role of strong calls to action in boosting engagement

• Why clarity = visibility, and visibility = bookings

1. Get Specific
   Stop saying “facial” and start saying what problem you solve: dry skin, hyperpigmentation, ingrowns, etc.

2. Always Include a CTA
   Tell people exactly what you want them to do—comment, DM, share, book.

3. Make the Offer Obvious
   Your audience should know within seconds what you do and who it’s for.

📲 Choose one of your older posts and re-read it like you’re a potential client. Ask yourself:

• Is it clear who I’m speaking to?

• Is there a call to action?

• Can someone easily tell what I’m offering?

Make tweaks—and re-post it stronger this week.

If this gave you clarity today, tag me @estheticiansinbusiness or DM me what post you’re revamping. Let’s make your content work for you, not disappear into the feed.

Description:What You’ll Learn in This Episode:3 Quick Fixes to Make Your Content Work:Action Step:CTA: