Your logo doesn’t build trust—your face does. In this quick Marketing Monday episode, I’m sharing why your audience needs to see YOU, not just a perfectly designed logo, if you want them to book with you. People buy from people, not faceless businesses, and the generation booking services today wants authenticity, connection, and real humans.

This episode will give you the push you need to step in front of the camera and show your personality (even if it’s just a smile or a wave).

• Why your face should be front and center on your social media

• How showing up builds trust faster than any logo ever will

• Simple ways to appear on your stories and feed without feeling awkward

• Why personal connection always wins over perfect branding

1. Swap your profile picture from a logo to a clear, welcoming photo of YOU.

2. Show up in your stories at least twice this week—even if it’s just a smile, wave, or behind-the-scenes moment.

3. Make your next post something personal: share your why, your favorite product, or a quick hello video.

If this episode gave you the nudge to show up more, screenshot it and tag me @estheticiansinbusiness. I want to see those beautiful faces on my feed!