Resources Linked

✅ Download the Business Plan Brain Dump (Free PDF)
✅ Watch the Free “Booked Solid” Webinar
✅ Connect with me on Instagram: @estheticiansinbusiness

Starting your solo esthetician journey can feel overwhelming. Where do you even begin? In this episode of Estheticians in Business, I walk you step by step through the first things every new solo needs to focus on. From business basics and pricing to attracting your very first clients, I’ll help you cut through the confusion and set yourself up for success.

Whether you just got your license or you’ve already opened your doors but feel lost, this episode will give you the clarity and confidence to take action.

✨ The mindset shift from service provider to business owner
✨ The essentials you need before taking clients (licenses, insurance, booking system)
✨ Why simple service menus work best when you’re starting out
✨ How to price yourself with confidence (and avoid the Groupon trap)
✨ Where to find your first clients when you don’t have a network
✨ The importance of rebooking and client experience for retention
✨ Marketing that works without burning yourself out
✨ Systems to keep your business running smoothly from day one

✅ Download the Business Plan Brain Dump (Free PDF)
✅ Watch the Free “Booked Solid” Webinar
✅ Connect with me on Instagram: @estheticiansinbusiness