Estheticians in Business

The Estheticians in Business Waitlist is OPEN!!!

HERE IS THE LINK <<<<

In this episode of Estheticians in Business, Allyson brings back an updated version of one of her very first podcast topics: how to get clients as an esthetician.

Getting clients is not magic, luck, or some secret algorithm. It comes down to visibility, trust, conversations, and consistency.

If you’re a solo esthetician struggling to get booked, this episode breaks down the three biggest reasons clients may not be coming in and what to do instead.

Allyson talks about why most estheticians don’t actually have a “client problem.” Usually, people either don’t know you exist, don’t understand what you do, or don’t trust you yet.

She breaks down the three things you need to get clients: visibility, a clear offer, and conversion.

You’ll learn why relying on one marketing platform is leaving money on the table, why “customized facials” may not be clear enough, how to talk about who you help, and why you have to actually ask people to book.

Allyson also explains the difference between traditional and non-traditional marketing, including referrals, networking, vendor events, Facebook groups, Instagram, email marketing, text marketing, Google Business Profile, and short-form video.

The biggest takeaway: people cannot book with you if they don’t know you exist.

Post consistently. Show up in your stories. Ask current clients for referrals. Follow up with old leads. Start conversations. Get involved in your local community. Look for vendor events, business partnerships, and places where your ideal clients already are.

Don’t wait for your content, website, menu, or branding to be perfect before you start getting visible.

Getting clients is not about doing one thing perfectly. It’s about doing the right things long enough for people to notice you, trust you, and choose you.

Business is not magical. It’s mathematical.

The more visibility, conversations, follow-up, and trust you create, the more opportunities you create for bookings.

The Estheticians in Business Membership waitlist is officially open.

Inside the membership, you’ll find community, live trainings, replay resources, guest experts, business education, marketing support, and practical help so you’re not constantly trying to figure everything out alone.

Join the waitlist through the link in the show notes.

Why Your Marketing Isn’t Working (You’re Quitting Too Soon) | Esthetician Marketing, Business Consistency & Getting More Clients

If you feel like your marketing isn’t working, this episode might be exactly what you need to hear.

In this Marketing Monday episode of Estheticians in Business, Allyson shares why so many estheticians abandon marketing strategies before they have enough time to produce results. Whether it's social media, referrals, community networking, partnerships, or follow-up, most business growth comes from consistency—not quick wins.

This episode is for:

• solo estheticians

• beauty professionals

• new estheticians

• spa owners

• lash artists

• wax specialists

• anyone feeling frustrated with slow business growth

Inside this episode, you'll learn:

• why your marketing may not be the problem

• how consistency creates momentum

• why business growth takes longer than most people expect

• how to stop jumping from strategy to strategy

• what successful estheticians do differently

• how to stay motivated when results feel slow

• why visibility matters in business

• how to build trust with potential clients

Topics discussed in this episode:

• esthetician marketing

• how to get more clients

• solo esthetician business growth

• beauty business marketing

• referral marketing

• community marketing

• networking for estheticians

• social media consistency

• business mindset

• client retention

• building a loyal clientele

• marketing habits that work

Allyson shares a real coaching example of helping an esthetician build referral relationships through local businesses like chiropractors, massage therapists, and healthcare providers. The lesson? Showing up once is not enough. Showing up consistently is what builds trust, relationships, and referrals.

This episode also explores:

• why people expect marketing to work too fast

• how business growth is similar to fitness and habit building

• why one social media post won't change your business

• how small actions compound over time

• why consistency beats motivation

• how to stay visible even when engagement feels low

One of the biggest takeaways from this episode:

The problem is not always your marketing. Sometimes it's the timeline you're expecting.

Whether you're posting on Instagram, following up with clients, building referral partnerships, attending networking events, or asking for referrals, success comes from doing the simple things long enough for them to work.

Key reminders:

• Every post is a repetition.

• Every follow-up is a repetition.

• Every referral ask is a repetition.

• Every conversation is a repetition.

• Every week you stay visible builds trust.

Business is built through repetition, not perfection.

This week’s challenge:

Instead of looking for a new marketing strategy, choose one thing you've been inconsistent with and commit to doing it consistently.

Maybe that's:

• posting content

• following up

• asking for referrals

• networking

• building community partnerships

• showing up on social media

Pick one thing and stick with it long enough to see results.

Connect with Allyson:

Instagram: @estheticiansinbusiness
Facebook Group: Estheticians in Business

If this episode helped you, share it with another esthetician who needs a reminder that success comes from showing up again and again 💛

🎙️ Episode Title

In this episode of Estheticians in Business, Allyson sits down with Bree from JuvPen by Whisper Med to talk about one of the most profitable treatments estheticians can add to their business: microneedling.

If you've been looking for ways to increase your income without extending your schedule, this episode is for you. Allyson and Bree discuss how microneedling can help increase your average ticket, create treatment plans that encourage repeat visits, and generate significant revenue while keeping consumable costs low.

They also answer common questions estheticians have about ROI, pricing, training, downtime, Fitzpatrick considerations, post-inflammatory hyperpigmentation, needle depth, candidate selection, and how to confidently introduce microneedling to clients.

Inside this episode:
• How microneedling can increase revenue without adding more hours to your schedule
• Why average ticket often matters more than adding more clients
• The biggest concerns estheticians have before investing in a device
• How JuvPen compares to other microneedling devices
• Why consumable costs impact profitability more than most people realize
• Needle quality and why it matters for results and safety
• Treating higher Fitzpatrick skin types and minimizing post-inflammatory hyperpigmentation
• Recommended speeds and treatment customization
• Training, certification, and ongoing support available with JuvPen
• How to introduce microneedling to clients who have never heard of it
• Why before-and-after photos help sell treatment plans
• The importance of selling outcomes rather than treatments
• Package pricing and how treatment plans improve results and revenue
• Who is and isn't a good candidate for microneedling
• State regulations and scope-of-practice considerations for estheticians
• Downtime expectations and post-treatment care recommendations

One of the biggest takeaways from this episode is that microneedling isn't just a treatment. It's a business tool. When positioned correctly, it can help estheticians increase revenue, improve client results, and create more predictable income without filling their schedule with additional appointments.

Bree also shares a simple example showing how just a few microneedling clients per week can generate tens of thousands of dollars annually while maintaining strong profit margins.

JuvPen is offering an exclusive Estheticians in Business promotion.

Use code: EIBDOUBLE

You'll receive:
✨ Double consumables with your purchase
✨ 40 free needle cartridges
✨ Optional growth factor bundle available

Offer valid for three weeks from the recording date.

JuvPen J1 Microneedling Device

Instagram: @juvepenj1

Whisper Med Financing Available
• $500 down on qualifying purchases
• 0% financing available for 6 months
• No credit pull required through in-house financing

Instagram: @estheticianinbusiness

Facebook Group: Estheticians in Business

Make sure to follow the podcast, leave a review, and share this episode with another esthetician who wants to increase their income without working more hours. 💛

The 10-Minute Daily Habits That Actually Get Clients | Esthetician Marketing, Solo Spa Growth & Beauty Business Tips

If you feel like you never have enough time to work on your business, this episode is for you.

In this Marketing Monday episode of Estheticians in Business, Allyson breaks down the small daily habits that actually help estheticians get more clients, increase bookings, improve consistency, and grow a beauty business without spending hours online.

This episode is all about simple repeatable actions that help solo estheticians build momentum over time instead of constantly feeling overwhelmed, inconsistent, or stuck.

Perfect for:

• solo estheticians

• beauty professionals

• lash artists

• wax specialists

• facialists

• new estheticians

• spa owners

• overwhelmed service providers

Inside this episode, you’ll learn:

• the daily habits that help estheticians get clients

• how to market your esthetician business in less time

• why consistency matters more than perfection

• how to stay visible online without burnout

• why small habits build successful businesses

• how to create repeatable marketing habits

• how to stop overcomplicating social media

• how to build momentum in your business

Topics discussed in this episode:

• esthetician marketing tips

• solo esthetician business growth

• daily marketing habits

• beauty business consistency

• how to get more clients

• follow-up strategies for estheticians

• referral marketing

• Instagram marketing for estheticians

• client retention tips

• repeat bookings

• building a beauty business

• social media mindset for estheticians

Allyson shares simple habits you can implement in just a few minutes a day, including:

• following up with past clients

• checking your bookings regularly

• posting simple content consistently

• creating Instagram stories

• asking for referrals naturally

• identifying common client problems

• using client questions for content ideas

This episode also talks about:

• why business growth happens through repetition

• how the compound effect applies to business

• why visibility matters

• how to stop waiting for motivation

• why action creates confidence

One of the biggest reminders from this episode:
Your business is built through small consistent actions repeated over time.

This week’s challenge:
Pick one habit you’ve been avoiding and commit to doing it consistently this week.

Even 10 focused minutes a day can completely change the momentum in your business.

Connect with Allyson:
Instagram: @estheticiansinbusiness
Facebook Group: Estheticians in Business

If this episode helped you, share it with another esthetician who feels overwhelmed trying to grow their business 💛

🎙️ What Estheticians Need to Fix Before Running Ads

In this episode of Estheticians in Business, Allyson breaks down what estheticians need to fix before spending money on Facebook ads, Instagram ads, or paid marketing for their esthetics business.

If you’re a solo esthetician struggling with inconsistent bookings, poor client retention, confusing messaging, or feeling like your marketing isn’t converting, this episode will help you understand why ads are usually not the first thing you should focus on.

Because ads are not magic.
They amplify what already exists.

If your business foundation is weak, ads often just help you lose money faster.

Inside this episode, Allyson talks about:
• why most estheticians waste money on ads
• the biggest mistakes estheticians make before running ads
• why your offer and messaging need to be clear
• how confusing service menus hurt conversions
• why retention and follow-up matter before paid marketing
• the importance of testimonials, reviews, and social proof
• why organic marketing should come before ads
• how to know if your business is actually ready for ads

One of the biggest takeaways from this episode:

If you cannot consistently get clients organically, ads are probably not your next move.

Organic marketing teaches you:

• messaging

• positioning

• conversations

• visibility

• and what potential clients actually respond to

Ads are meant to scale a working esthetics business, not save a struggling one.

This episode is packed with esthetician marketing tips, client retention strategies, and foundational business advice for solo estheticians trying to grow their business the right way.

✨ Mentioned in this episode:

• Estheticians in Business Membership

• Estheticians in Business Facebook Group

• Instagram: @estheticiansinbusiness

💛 Loved this episode?
Make sure to follow the podcast, leave a review, and share this episode with another esthetician thinking about running ads.

If your “CEO day” currently looks like:

• scrolling Instagram for inspiration
• panic-posting content
• reorganizing your treatment room again 😅
• answering random texts all day

…this episode is for you.

In this Marketing Monday episode of Estheticians in Business, Allyson breaks down what a real CEO day should actually look like as a solo esthetician and why intentional admin time is one of the biggest things that helps beauty professionals grow their business without burnout.

This episode is perfect for:

• solo estheticians
• beauty professionals
• spa owners
• lash artists
• wax specialists
• overwhelmed service providers
• estheticians trying to stay organized
• anyone struggling with consistency in business

Inside this episode, you’ll learn:

• how to organize your esthetician business
• what to do during a CEO day
• how to create an effective admin day
• how to increase bookings as an esthetician
• what business numbers to track weekly
• how to improve rebooking and retention
• why follow-up systems matter
• how to prep your week as a solo esthetician
• why being busy is not always productive
• how to stop feeling chaotic in business

Allyson breaks down:

• weekly CEO tasks for estheticians
• monthly business planning tasks
• how to review your bookings and cancellations
• how to plan marketing without overcomplicating it
• why retention creates stable income
• the biggest mistakes estheticians make during admin time
• why consuming content all day is not actual CEO work

Topics discussed in this episode:

• esthetician business organization
• solo esthetician admin day
• CEO day for beauty professionals
• esthetician marketing tips
• spa business organization
• business systems for estheticians
• how to stay organized as a solo esthetician
• client retention strategies
• esthetician rebooking strategies
• beauty business growth
• time blocking for estheticians
• esthetician productivity tips
• managing a solo spa business

One of the biggest reminders from this episode:
You cannot improve what you do not track.

This episode also covers:

• checking income and retail sales
• tracking rebooking rates
• reviewing cancellations
• following up with past clients
• planning promotions and content
• organizing your business week
• setting business priorities

This week’s challenge:
Set one CEO block this week. Even if it’s only one hour.

During that hour:
✔️ follow up with clients
✔️ check your numbers
✔️ prep marketing
✔️ review rebooking

That’s real CEO work.

Connect with Allyson:
Instagram: @estheticiansinbusiness
Facebook Group: Estheticians in Business

If this episode helped you, share it with another esthetician who feels overwhelmed trying to run everything alone 💛

✨ Done-For-You Email Setup

Includes welcome sequences, lead magnet setup, automations, and integrations.

Use code: EIB100

Email Vault Membership

✨ ⁠FloDesk Discount code: JENGOFF

✨ Connect with Jen

Facebook Group: GlowBoss Beauty Pro

Instagram: @jengoffofficial

In this episode of Estheticians in Business, Allyson sits down with email marketing expert and former beauty professional Jen Goff to break down one of the most overlooked ways estheticians can consistently get clients and increase revenue: email marketing.

They dive into what email funnels actually are, how welcome sequences work, why email marketing helps build trust faster, and how estheticians can use automation to create more predictable bookings and income. If you’ve ever wondered what to even send in an email, how often to send them, or whether email marketing actually works for beauty businesses, this episode answers all of it in a simple, practical way.

Jen also shares lead magnet ideas, how to turn followers into paying clients, why consistency matters more than perfection, and how segmentation helps create more personalized marketing that actually converts. They also talk about whether booking system emails are enough, when it makes sense to move to a dedicated email platform, and how automated systems can continue working for your business even when you’re offline.

Inside this episode:
• What an email funnel actually is
• How welcome sequences work
• Lead magnet ideas for estheticians
• Why email marketing creates recurring revenue opportunities
• How often to send emails
• What segmentation means and why it matters
• Why relationship-based emails outperform constant selling
• How automation helps create more predictable bookings
• Real examples of estheticians making sales directly from emails

Resources Mentioned:

✨ The Email Vault Membership by Jen Goff
Includes plug-and-play newsletter templates, promotional emails, seasonal campaigns, and relationship-focused email strategies.
Special offer mentioned in the episode: $1 for 30 days

✨ Done-For-You Email Setup
Includes welcome sequences, lead magnet setup, automations, and integrations.
Use code: EIB100

✨ Flodesk
Discount code: JENGOFF

✨ Connect with Jen
Facebook Group: GlowBoss Beauty Pro
Instagram: @jengoffofficial

⚠️ Note: The live replay ended abruptly due to internet issues, but all links and resources mentioned are included in the show notes.

Why Your Clients Aren’t Referring You | Referral Marketing for Estheticians, Client Retention & Beauty Business Growth

If your clients love you but still aren’t referring people, there’s usually a reason.

In this Marketing Monday episode of Estheticians in Business, Allyson breaks down why referrals are one of the most powerful ways to grow your esthetician business and how to get more referrals naturally without awkward scripts, complicated referral programs, or feeling pushy.

This episode is perfect for:

• solo estheticians

• beauty professionals

• wax specialists

• lash artists

• facialists

• spa owners

• new estheticians trying to grow their clientele

Inside this episode, you’ll learn:

• why clients are not referring you

• the biggest referral mistakes estheticians make

• how to ask for referrals naturally

• referral strategies that actually work

• how client experience affects referrals

• ways to get more word-of-mouth bookings

• referral marketing ideas for estheticians

• how to create loyal clients who refer consistently

• simple referral systems for beauty businesses

• how to stay top of mind with clients

Allyson also shares:

• what to say during appointments

• how to ask for referrals at checkout

• how to use social media to increase referrals

• simple text message referral scripts

• referral reward ideas that don’t feel complicated

• how to make referrals feel normal in your business

Key topics discussed in this episode:

• referral marketing for estheticians

• how to grow your esthetician business

• client retention strategies

• beauty business marketing

• how to get more clients

• esthetician business tips

• solo esthetician marketing

• word of mouth marketing

• referral systems for spas

• getting repeat clients

• creating a luxury client experience

• building trust with clients

One of the biggest reminders from this episode:
Good clients usually refer good clients.

This week’s challenge:

• Ask 3 clients for a referral

• Post 1 client transformation or testimonial

• Text 1 favorite client and let them know you’re accepting new clients

Connect with Allyson:
Instagram: @estheticiansinbusiness
Facebook Group: Estheticians in Business

Work with Estheticians in Business

If this episode helped you, share it with another esthetician who wants more referrals and more consistent bookings 💛

Links and Resources:

• Brilliance Prosperity Path— Code: EIB for $50 off
• GlossGenius — 50% off your first 2 months with code EIB

• Follow Allyson on Instagram: @estheticianinbusiness
• Learn more about coaching and the Booked Solid Bundle

• $100M Money Models by Alex Hormozi

If you’re fully booked… exhausted… and still stressed about money, there’s a good chance you’re undercharging.

In this episode of Estheticians in Business, Allyson breaks down the biggest signs your pricing may not actually support your life, your business, or your long-term goals.

This conversation goes way deeper than “just raise your prices.” We’re talking about:

• pricing mindset
• confidence
• positioning
• retail
• upgrades
• sustainability
• and why being busy does NOT automatically mean profitable

If pricing conversations make you uncomfortable, this episode is for you.

✨ In This Episode, We Cover

• The biggest signs you’re undercharging
• Why being fully booked doesn’t always mean profitable
• The mindset issues behind pricing fear
• Why estheticians avoid money conversations
• How to stop pricing based on your own wallet
• The importance of positioning and perceived value
• Why cheap pricing creates burnout
• What to fix before raising your prices

🚨 Sign #1: You’re Fully Booked… But Still Financially Stressed

If your schedule is packed but you still:

• can’t breathe financially
• struggle paying taxes
• feel overwhelmed by overhead
• constantly stress about money

…your pricing may not actually support your life.

Being busy is NOT the same thing as being profitable.

🚨 Sign #2: You Panic When Someone Questions Your Pricing

If someone says:
“That’s expensive”

…and your stomach immediately drops…

there’s a good chance you don’t fully believe in your pricing yet.

This episode dives into:

• confidence
• value
• positioning
• benefit-to-cost ratio
• trust and authority

🚨 Sign #3: You Avoid Money Conversations

Examples:

• avoiding retail recommendations
• skipping upgrades
• not rebooking confidently
• feeling awkward suggesting services

You cannot run a business while avoiding money conversations.

Clients come to you because you’re the expert.
Your job is to guide them.

🚨 Sign #4: Your Clients Rarely Say No

If every single client immediately says yes to your pricing…

you may actually be pricing too low.

Not everyone is supposed to be an automatic yes.

🚨 Sign #5: You Compete on Price

If your biggest selling point is being “cheaper”…

that’s a dangerous business model.

Cheap pricing often leads to:

• burnout
• low loyalty
• overworking
• needing too many clients

🚨 Sign #6: Your Service Doesn’t Match Your Effort

If you’re providing:

• long appointments
• emotional energy
• customization
• education
• aftercare support
• treatment planning

…but charging like you did years ago…

you’re likely undercharging.

💡 Why Estheticians Undercharge

Common reasons include:

• fear of losing clients
• imposter syndrome
• people pleasing
• comparing pricing to competitors
• needing quick cash
• lack of confidence

One of the biggest reminders in this episode:

“You’re pricing from fear instead of sustainability.”

✨ What To Do Instead1. Know Your Actual Numbers

Look at:

• taxes
• overhead
• subscriptions
• product costs
• unpaid admin time
• profit margins
• 
  

2. Improve Your Experience

Review:

• consultations
• atmosphere
• follow-up
• treatment plans
• client journey
• education
• 
  

3. Raise Prices Strategically

Not emotionally.

Examples:

• gradual increases
• simplifying your menu
• increasing your average ticket
• improving positioning

4. Stop Managing People’s Wallets

Just because YOU wouldn’t buy it…
doesn’t mean THEY wouldn’t.

Clients are allowed to decide what they value.

📈 Real Client Example

One coaching client went from:
✨ $125 average ticket → $194 average ticket

What changed?

• pricing
• upgrades
• retail
• treatment planning

Same clients.
Same schedule.
More income.

And if pricing is something you struggle with, DM Allyson on Instagram:
@estheticianinbusiness 💛

Resources MentionedEstheticians in Business Facebook GroupBooked Solid Bundle

Episode Description

If social media makes you angry, overwhelmed, or stuck in comparison mode, this episode is for you.

In this episode of Estheticians in Business, Allyson breaks down the basics of Instagram and social media marketing for estheticians. She covers the mindset behind posting, why consistency matters more than perfection, how to clean up your bio, and how to generate content ideas your ideal clients actually care about.

This episode is a practical reset for any esthetician who wants to get better at showing up online without copying everyone else or waiting until everything feels perfect.

What You’ll Learn

• Why social media is part of your job if you want to grow
• Why posting imperfect content is better than not posting at all
• How the Instagram algorithm learns who to show your content to
• What your bio needs to include so people know who you are and how to book
• Why you don’t need to rely on trends, dancing, or fancy transitions
• How to use client questions and Facebook groups for content ideas
• Why repeating content is not only okay, but smart
• How consistency builds trust, confidence, and visibility over time

Social Media Is a Mindset Game

Growth is not instant.
You get better by doing it.
Posting is how you learn what works.

If You Create It, Post It

Even if it only reaches 300 people, that is still 300 people who saw your name, your work, or your message.

Your Bio Needs to Be Clear

Make sure your profile says:

• Your name
• Your location
• What you do
• Who you help
• How to book

People should understand you in seconds.

You Don’t Need to Be Trendy

You do not have to dance, do complicated transitions, or chase every trending audio.
Simple content that teaches, shows your work, and helps your client is enough.

Content Ideas Are Everywhere

Use:

• Client questions

Facebook group questions

• Google searches
• Common skincare myths
• Things your clients struggle with

If someone asks it, someone else is probably wondering too.

Repetition Builds Results

You do not need brand-new topics every day.
Reuse what worked.
Say the same thing in different ways.
People need to hear it more than once.

This Week’s Challenge

Pick one thing your clients ask you all the time and turn it into a post, reel, or carousel.

Don’t overthink it.
Post it.

Resources MentionedEstheticians in Business Facebook GroupBooked Solid BundleEdits appMetricoolUpcoming guest training with Jen Goff on email marketing

• Connect with Allyson

Follow along on Instagram: @estheticiansinbusiness
Join the Facebook group: Estheticians in Business
Subscribe for new Marketing Monday episodes and weekly business trainings.