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Selling doesn’t have to feel like pressure. When clients worry about sounding rude and pros worry about being pushy, everyone hesitates and outcomes suffer. We brought in sales strategist Nikki Roush to show how permission-based selling turns awkward moments into clear next steps, so estheticians can lead with confidence and clients can say yes without friction.

We break down Nikki’s five-step Selling Staircase—Introduction, Create Curiosity, Discovery, Proposal, and Close—and show how to climb it one invitation at a time. You’ll hear how to spot buying signals in real conversations, what to say when someone asks about a new service mid-appointment, and the exact language that earns permission to proceed. We also dig into the role of scripts: useful as structure, dangerous as a crutch. The goal isn’t to memorize lines; it’s to communicate in your voice, meet clients where they are, and guide the next step.

You’ll learn how to handle the five common outcomes of a close—yes, a question, an objection, a no, or “I need to think about it”—without losing momentum. We share practical ways to prevent “parking spaces” like call later or check the site, and replace them with let’s get it on the calendar now. Expect tactics you can use today: framing the session flow to balance power, asking permission to lead, and making payment and scheduling effortless. The result is sales that feel like care, stronger rebooks, and better product follow-through.

If you’re ready to stop convincing and start collaborating with your clients, this one’s for you. Subscribe, share with a fellow esthetician, and leave a review with your biggest takeaway—we’d love to hear which invitation you’ll try first.

Find Nikki here: Instagram - https://www.instagram.com/your_sales_maven/

FREE RESOURCE: Free Training: Seal The Deal: Questions that close sales $47 value
https://yoursalesmaven.com/karijo

If you’re booked but not making money, you need to start with your numbers.
Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

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We break winter skin myths and show how education, not heavier moisturizer, drives results and rebooking. Angela brings a science-first lens to hydration, oils, TEWL, and ingredient order, plus practical scripts you can use today.

• framing winter dryness as environmental stress and TEWL
• using travel and water quality to explain sudden changes
• the sponge analogy to sell proper hydration layers
• why HA needs damp skin and smart pairing
• ceramides as barrier signals without clogging
• treating dry-acne with thin, aqueous layers and ice
• product order: water-based first, occlusives last
• choosing backbar lines by delivery systems and results
• building authority with consult questions that matter

Subscribe to this podcast, leave me a review. It helps other estheticians find conversations just like this

If you’re booked but not making money, you need to start with your numbers.
Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

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Stop posting everything and selling nothing. We dig into the real reason clients skip past broad menus and show how choosing one focused niche turns confusion into trust, trust into confident pricing, and confident pricing into predictable bookings. You’ll hear why “results” is an empty promise without a plan, how to spot the signs your current niche doesn’t fit, and the one question that instantly validates whether you’re ready to own a specialty right now.

I walk through the skill inventory I use with estheticians to uncover hidden advantages—think flawless facial massage, extraction mastery, perfect pressure, or deep ingredient knowledge—and explain how these small, repeatable skills become marketable, teachable methods. We also talk about why acne, pigmentation, and advanced aging can be risky starting niches for new pros, and how to fill the gap with classes, model clients, and documented protocols that form a clear, sellable journey from intake to aftercare.

To ground it all, I share a Utah spa case study that reframes facials as maintenance, not luxury. By simplifying delivery, clarifying the message, and aligning price with purpose, they solved a real problem for families, teens, and travelers who need consistent care. The takeaway: you don’t have to sound “advanced” to stand out—you need a promise you can keep, a plan you can teach, and a message people can repeat. Ready to refocus and grow? Subscribe, share this with a friend who needs clarity, and leave a review telling us the one skill you’d stake your reputation on.

If you’re booked but not making money, you need to start with your numbers.
Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

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We turn bookkeeping fear into calm by showing how QuickBooks can guide real decisions instead of just checking a tax box. Erika explains categories that serve CEOs, the power of reconciliation, and simple ways to plug cash leaks in subscriptions and marketing.

• using categories that inform decisions rather than only taxes
• separating advertising channels to track ROI
• auditing subscriptions and memberships for silent leaks
• building a monthly QuickBooks routine with reconciliation
• spotting red flags in reports and missing transactions
• knowing when to outsource vs DIY your books
• budgeting for education, back bar, and retail with a take‑home target
• where to find Erika’s podcast and free QuickBooks health check

Please make sure that you are subscribed to this podcast
Please like it
Please go leave me a review

If you’re booked but not making money, you need to start with your numbers.
Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

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Booked out and still worried about revenue? We sit down with Ashlyn, an esthetician six months into running a spa designed for moms with on-site childcare, to crack the code on why steady bookings don’t always equal steady income. The answer isn’t more clients—it’s a conversion system that turns “treat-me” facials into rebooks, retail, and reliable monthly revenue.

We start with the foundation: knowing your numbers. You’ll hear a simple, practical method to track treatment and retail revenue monthly, plus weekly client counts and rebook percentages. Once you see patterns, you can predict slow seasons, plan smarter promotions, and stop guessing. From there, we dig into the real customer problem. Ashlyn’s ideal clients aren’t chasing ingredient decks; they’re craving relief from stress and mom-guilt. We show how to mirror their language, deliver a short “wow” lesson on stress and the body, and earn trust by speaking to what they actually need.

Then we build the five-step conversion system you can lift and use tomorrow: a guided consultation that surfaces the real goal, a concise educational moment that builds authority, a clear six-month plan, product recommendations that support relaxation between visits, and a rebooking ask before checkout to keep momentum. We also map a low-pressure follow-up rhythm—texts, simple mailers, quick social touches—to reduce cancellations and maintain connection without feeling salesy.

By the end, you’ll have a repeatable playbook to stabilize revenue without adding hours, expand retail that genuinely helps clients, and measure execution so results improve week after week. If you’ve been hustling for new leads while your calendar is already full, this conversation offers a calmer, smarter path to growth. If this helped, subscribe, share with a beauty pro who needs it, and leave a quick review to tell us which step you’re trying first.

Don't forget to check out this consultation episode - https://www.buzzsprout.com/2384812/episodes/18037507

AND this free Weekly Numbers Tracker from last weeks episode here - https://stan.store/EstheLaunchAcademy

If you’re booked but not making money, you need to start with your numbers.
Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail

We dig into why money feels scary, why software isn’t the same as mastery, and how three simple metrics can calm your nervous system and guide better decisions. Confidence rises before revenue when you track weekly and decide by quarterly averages.

• client testimonial on business growth 
• new year focus on money habits and tracking 
• psychology of avoidance and nervous system stress 
• difference between software data and knowing 
• three core metrics to write down weekly 
• benefits of quarterly averages over single weeks 
• systems and self-leadership for solos and teams 
• simple accountability to build the tracking habit 
• upcoming coaching call and bookkeeper deep dive

Guys, I have a simple tracking sheet that is a really basic one. Just to get you started, you can click it in the show notes below. I will leave a link for it in the show notes below. Use it, mess it up, come back to it. It doesn't even matter. The goal is just to get started. 
Remember, software is not leadership, and hope cannot be your next business plan either. 
Please subscribe and leave me a review. This show exists to help estheticians stop guessing. And those reviews help other estheticians find it.

GRAB the free weekly tracker download here -https://stan.store/EstheLaunchAcademy

If you’re booked but not making money, you need to start with your numbers.
Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

https://forms.gle/Jkr27yUb6n6PYcba7

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Korean skincare isn’t just a trend; it’s a smarter system that puts barrier health first and saves your clients from the strip-and-fix cycle. We sit down with Angela Jia Kim—concert-pianist-turned-founder of Savor Beauty—to unpack the rituals behind glass skin, why hydration leads and exfoliation follows, and how clean, concentrated formulas can transform both outcomes and retail.

Angela shares the origin story that pushed her into formulation, then opens up her playbook: a five-step, thinnest-to-thickest routine that clients can actually follow, micro-exfoliation that renews without wrecking the barrier, and two hero ingredients every pro should master—niacinamide for brightening and resilience, and ginseng for circulation and collagen support. We dig into small-batch, nontoxic preservation, fragrance-free options for sensitive guests, and how fresh manufacturing elevates texture, absorption, and trust at the backbar.

Beyond skin, we get real about business. Angela’s take is unapologetic: sales keep the lights on, and selling is an act of service. She walks through her LOVER sales system, reframes marketing as a themed party your clients want to join, and offers practical ways to translate spa magic into daily rituals clients will repeat. If you’ve wondered how to add Korean skincare to your menu, elevate your retail mix, and talk about products without feeling pushy, you’ll leave with scripts, strategies, and a new lens on glow that lasts.

Ready to rethink your routine and your revenue? Listen now, subscribe for more expert interviews, and share your biggest takeaway or ingredient question with us. If you love the show, leave a quick review—your feedback helps more estheticians find these conversations.  To learn more about Savor Beauty visit Angela here https://www.angelajiakim.com/ or on IG Savor Beauty Instagram (@savorbeauty)

If you’re booked but not making money, you need to start with your numbers.
Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

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We share the rule that keeps big purchases profitable and show how to test demand before you buy. A candid laser story and a microderm win reveal how to match machines to the clients you already serve.

• three times monthly payment rule for profit
• monthly cash flow over sticker price
• emotion and fear versus evidence and numbers
• why tools don’t earn, systems and pricing do
• demand testing through demos and pre-sell
• categorize services to match your clientele
• simple homework to decide buy or wait
• mistakes to avoid with reps and hype
• runway requirement before any purchase

All you have to do is fill out my business audit in the notes below to get on the Podcast!  Let's learn!

If you're ready for coaching, book yourself on my calendar here - https://stan.store/EstheLaunchAcademy/p/free-30-minute-consultation-

If you’re booked but not making money, you need to start with your numbers.
Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail

We break down the runway burn rule so you can make calm, smart choices about hiring, moving, or buying equipment. A simple formula shows how many months you can survive and when to pause, cut costs, and focus on profitable services to regain control.

• defining runway and burn rate for solo practices
• the three-month threshold for safe decisions
• simple formula using cash, pre-booked revenue, and expenses
• using three-month averages to smooth swings
• why equipment does not fix weak cash flow
• fast fixes to extend runway and reduce risk
• boosting rebooks to stabilize future revenue
• focusing on highest dollars-per-minute services
• teaser for the three times rule next week

All you have to do is in the show links below, the show notes below, there is a form to fill out the business audit form. You’re gonna fill it out. We’ll reach out to you, we’ll schedule a time, we’ll get you on my podcast.

I mentioned this course in the episode if you want to find Your Highest ROI Service (profit per minute) here is the link - https://stan.store/EstheLaunchAcademy/p/get-started-with-this-amazing-course-12gf5

Don't miss this episode I mentioned either - 

If you’re booked but not making money, you need to start with your numbers.
Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

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We break down how estheticians can turn $5 per day into steady bookings using Meta’s ad objectives, smart creative, and a two-step retargeting funnel that builds trust. Robin shares practical benchmarks, simple scripts for Messenger, and a repeatable system you can run yourself.

• big budget myth and why boost fails
• choosing objectives that match outcomes
• creative that works with sound off
• hooks and headlines that earn clicks
• mixing images and video post Andromeda
• building a two-step local funnel
• retargeting viewers and engagers
• simple DM scripts that convert
• metrics that matter such as CTR and CPL
• ROI thinking and lifetime value
• ways to learn ads inside Robin’s membership
• book recommendation for building your business

Grab my book today. It will make a great holiday stuffing stuffer. Send it to your husband, tell him you want it. HERE is the link - https://www.amazon.com/Fearless-Prosperity-Growing-Aesthetician-Business/dp/B0DHN31GQT

Hey, thanks for listening. And make sure you like and subscribe and follow this podcast. Leave me a review. It means so much to me, guys.

You can find Robyn at Robynthebrilliant.com
[email protected]

If you’re booked but not making money, you need to start with your numbers.
Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

https://forms.gle/Jkr27yUb6n6PYcba7