Erick and Rich discuss the larger lessons for the channel in Gmail’s 20th birthday and how to use speaking appearances—especially at in-person events—to boost your credibility with customers, vendors, and peers. Then they’re joined by Channel Mastered colleague Mark Crall for an informed, in-depth conversation about what MSPs value most in a vendor. And finally, one last thing: A bluegrass theme song for this show written and performed by AI.

Discussed in this episode:
Building Blocks of MSP Channel Success Part 1 – Customizing Partner Programs
Building Blocks of MSP Channel Success Part 2: Cracking the MSP Code
Building Blocks of MSP Channel Success Part 3: MSP Sales Hiring 101
Song: Down Home with MSP ChatSong: The Joy of MSP Chat