In this episode of the Estheticians Ernie Moore podcast, Brittany Higginman celebrates her 200th episode by discussing the importance of having a compelling reason to drive your business forward. She shares her personal journey from working in retail to becoming a successful esthetician and coach, emphasizing the need for financial independence and a strong motivation to succeed. Brittany encourages listeners to identify their true motivations beyond just helping clients, highlighting the significance of a business mindset focused on profitability. The episode concludes with a call to action for self-reflection and understanding one's compelling reasons for being in business.

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