This week on Cowboy Shit, we’re joined by Ted Harbin, one of the most respected and recognizable voices in rodeo journalism.

Ted is one of only eight media professionals honored by both the Professional Rodeo Cowboys Association (PRCA) and the Women’s Professional Rodeo Association (WPRA), earning the PRCA Media Award for Excellence in Print Journalism in 2010 and the WPRA Media Award in 2014. With more than two decades in the newspaper business, his career has spanned small-town weeklies, major dailies, and ultimately the founding of TwisTed Rodeo, a media relations company dedicated to the sport.

His work has appeared in hundreds of newspapers and publications including Western Horseman, Texas Monthly, WPRA Magazine, and Chatter Magazine. Ted has served as media director for countless rodeos and stock contractors and has been a publicist for dozens of cowboys and cowgirls.

In this episode, we talk about the evolution of rodeo media, the importance of authentic storytelling, and why the written word still matters in Western culture.

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