**Podcast Episode 21: Estate Agency Mastery with Chris Watkin**

Welcome to episode 21 of *Estate Agency Mastery*! Today, we're thrilled to have property expert Chris Watkin on the show. Chris has helped letting and estate agents across the UK, including in Birmingham, Belfast, and Bognor Regis, gain more property valuations. In this episode, Chris shares actionable strategies to implement immediately to boost your business.

### Key Takeaways:

1. **Get More Valuations**: Chris emphasizes the need for estate agents to stand out in a crowded market. Posting listings on social media is essential but not enough. Instead, focus on creating valuable content that homeowners care about, particularly around property market trends.

2. **Join Local Facebook Groups**: Engage with your local community by joining and posting in town-specific groups, housing estate groups, and even school communities. Share valuable content like local property market updates, rather than just listings.

3. **Create Video Content**: Chris shares three quick ideas for video content any agent can create today:

- **Market Trends**: Compare home prices in your town over the last few years using data from Rightmove or other platforms.

- **Rental Analysis**: Calculate average rents in your town and provide updates on rent changes over time.

- **Top 50 Streets Countdown**: People love knowing the most expensive streets in their area. Create countdown videos that engage local homeowners.

4. **Community Engagement**: Chris advocates interviewing local shop owners to build trust and rapport within the community. Being interested in your town and its people will ultimately make them interested in you.

5. **The Frozen Peas Method**: Chris explains a unique and highly effective door-knocking technique where you help potential clients with their onward property search while subtly building rapport and trust.

6. **Self-Employed Estate Agents**: For those going solo, Chris stresses the importance of hard work and patience. Self-employment isn’t easier—it’s about dedication and effort over time to achieve success.

### Resources Mentioned:

- **Frozen Peas Method Video**: [Frozen Peas Method on YouTube](https://www.youtube.com)

- **Chris Watkin’s Free Training**: Text “FREE STUFF” to 07951 147 572 to receive over 50 videos with 8+ hours of training content.

- **Chris Watkin’s Content Writing Service**: For £350+VAT per month, Chris writes property market reports and content that make agents look like local property experts.

### Get in Touch:

- **Chris Watkin Ghostwriting Service**: For exclusive content and marketing support, reach out to Chris directly.

Stay tuned for more episodes, and don't forget to implement these strategies today! Let’s make your estate agency the go-to choice in your area.