In anticipation of Super Bowl LV, Tom and Joe are joined by Blake Stuchin, Vice President of Digital Media Business Development at the NFL. Blake discusses the elevated importance of digital media for this year's game and how the NFL works to continually create content that is compelling, dynamic, and engaging. The group covers the exciting partnership between the NFL and Reddit, the pros and cons of user-generated content, and how the NFL monitors its online presence. After sharing his thoughts on how we are entering the "Third Phase of Sports Social Media," Blake finishes up with a few opinions on mobile gaming, the NFL's Nickelodeon experiment, and creative Super Bowl activations to be on the lookout for.

--

Blake Stuchin - Twitter, LinkedIn

NFL - Twitter, LinkedIn, Reddit, YouTube, Instagram, TikTok

NFL Careers

--

The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. Our presenters are Joe Favorito (@Joefav), Tom Richardson (@ConvergenceTR), and produced by Tom Cerny (@Tom_Cerny19), Taylor DeBernardo (@TDeBernardo33), and Ben Walsh (@BWalsh_Wire).

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com