Tom and Joe welcome media relations veteran Vernon Cheek to the show to discuss his time working with elite athletes and coaches at the NFL and FOX Sports. The group reflects on how day-to-day media operations has changed throughout the past year, as well as the complexities of maintaining positive individual and group publicity in the digital age. Vernon shares some of his favorite lessons from working alongside Tony Dungy, Marvin Harrison, and Mike Holmgren.

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Vernon Cheek - LinkedIn, Twitter

FOX Sports - Twitter, LinkedIn

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The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. Our presenters are Joe Favorito (@Joefav), Tom Richardson (@ConvergenceTR), and produced by Tom Cerny (@Tom_Cerny19), Taylor DeBernardo (@TDeBernardo33), and Ben Walsh (@BWalsh_Wire).

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