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On this week’s episode of Grease the Wheels, we get to the nuts and bolts of all of the stuff nobody covered when they asked us to start doing Service Walk-around Videos. In this episode, we cover Uncle Jimmy’s transformation from complete neophyte to honest to god master of the Service Video Walk-around. Right off the bat, we were not in favor of them in the beginning because there was just no information out there on how to do this. Most of this research was based on feedback from customers as well as good old trial-and-error. However, we go over some of the things to say, and often more importantly some of the things not to say when it comes to the verbal communication part of the Service Video. There is a certain philosophy behind the way that we do our videos that can be summed up by a simple fact, “people don't want to hear bad things about their cars.” So our approach is to tell them what’s good, tell them what’s not good, and ask for the sale. If a car is obviously unsafe - by all means tell them! Keeping away from being accusatory is going to help you sell more service, because it keeps the customer out of the wrong and offers them a clear solution to making the situation right again by performing the repair. If safety items are bad, don’t beat around the bush you let them know they are bad and it might just save you from a lawsuit. When it comes to things like oil and coolant leaks, it is best to qualify them on a 1 to10 scale of severity.
Also Uncle Jimmy channels his inner Jordan Belfort, by way of Hannibal Lector - but with cars.
This episode is distributed by The Wrenching Network. Whether you're a technician, a mechanic, or someone who just loves the car scene, The Wrenching Network is a place that you have to check out. They have all sorts of great content, gear, and snacks to keep you turning wrenches in whatever capacity you do it. Also if you see us over there, make sure you say hi and leave a comment with what you think about the episode!
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Send us a text
On this week’s episode of Grease the Wheels, we get to the nuts and bolts of all of the stuff nobody covered when they asked us to start doing Service Walk-around Videos. In this episode, we cover Uncle Jimmy’s transformation from complete neophyte to honest to god master of the Service Video Walk-around. Right off the bat, we were not in favor of them in the beginning because there was just no information out there on how to do this. Most of this research was based on feedback from customers as well as good old trial-and-error. However, we go over some of the things to say, and often more importantly some of the things not to say when it comes to the verbal communication part of the Service Video. There is a certain philosophy behind the way that we do our videos that can be summed up by a simple fact, “people don't want to hear bad things about their cars.” So our approach is to tell them what’s good, tell them what’s not good, and ask for the sale. If a car is obviously unsafe - by all means tell them! Keeping away from being accusatory is going to help you sell more service, because it keeps the customer out of the wrong and offers them a clear solution to making the situation right again by performing the repair. If safety items are bad, don’t beat around the bush you let them know they are bad and it might just save you from a lawsuit. When it comes to things like oil and coolant leaks, it is best to qualify them on a 1 to10 scale of severity.
Also Uncle Jimmy channels his inner Jordan Belfort, by way of Hannibal Lector - but with cars.
This episode is distributed by The Wrenching Network. Whether you're a technician, a mechanic, or someone who just loves the car scene, The Wrenching Network is a place that you have to check out. They have all sorts of great content, gear, and snacks to keep you turning wrenches in whatever capacity you do it. Also if you see us over there, make sure you say hi and leave a comment with what you think about the episode!
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