This week, we’re coming to you straight from the Idaho Cattle Association Convention, where we’re bringing on-the-ground conversations with industry leaders across the beef sector.

In this packed episode, Valene interviews three guests: Lynn Bachman and Jared Brackett from the Idaho Beef Council, Cody Hendrix of AgWest Farm Credit, and Rex Hoagland, a packing industry veteran. Together, they paint a timely picture of the beef industry—from cow-calf economics and consumer perception to carcass sizes, exports, and the next generation of ranchers.

From rising beef prices and tight supplies to creative ways consumers can still enjoy affordable protein, this episode is full of insights, candid conversations, and a deep appreciation for the people and systems keeping the beef industry moving forward. Whether you're in the business or just passionate about where your food comes from, this episode connects the dots between policy, production, and the plate.

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Resources & Links:

• Idaho Beef Council website
• Idaho Cattle Association website
• Our sponsor, Peacock Technology
• Our sponsor, AGPRO