**Show Notes: The Estate Agency Podcast with Chris Buckler and Megan**

**Introduction:**

- Host: Chris Buckler from The Estate Agency.

- Special Guest: Megan, a highly visible and proactive figure in the property industry.

- Discussion focus: Key strategies for building relationships and growing your estate agency business, applicable whether you're in Birmingham, Belfast, or Bognor Regis.

**Key Discussion Points:**

1. **Building Relationships is Key:**

- Megan emphasizes the importance of relationship building in the property industry.

- Rather than chasing new leads, focus on maintaining communication with your existing CRM contacts – there’s a wealth of opportunity already within.

- Regular check-ins, not just for selling, but for keeping clients engaged and connected with the agency.

2. **Proactive Client Communication:**

- For Lettings: Megan calls her entire portfolio every three months, even for tenants. Simple check-ins can uncover opportunities to expand or sell properties.

- For Sales: Pay attention to key milestones, such as anniversaries of purchase or mortgage renewals. Early communication could reveal potential sales or upsell opportunities.

- Tenants today are often buyers tomorrow, making them a valuable group to build relationships with early.

3. **Delivering Genuine Care:**

- Chris and Megan share stories about going the extra mile for clients, like checking on properties and handling unexpected situations to create trust.

- Going above and beyond leads to better client retention, stronger referrals, and a sense of long-term partnership.

4. **The Power of Thoughtful Gestures:**

- Examples of thoughtful gestures, from checking on a tenant's iron to cleaning a property’s communal areas.

- Such gestures create goodwill and lead to loyalty, even in tough situations like maintenance delays.

5. **The ‘One-Night Stand’ Analogy:**

- Megan compares client relationships to long-term partnerships. Agents should avoid making clients feel like a “one-night stand” – be memorable, not forgettable.

- Invest in your clients with regular, thoughtful contact, showing them you’re invested in their long-term success.

6. **Categorizing Landlords:**

- Megan shares her strategy for categorizing landlords into groups like ‘Accidental Landlords,’ ‘Nervous Landlords,’ and ‘Investor Landlords.’

- This helps to manage and maintain your portfolio by identifying potential sellers and buyers within your client base.

7. **Opportunities for Seamless Transactions:**

- Megan shares how orchestrating internal sales between landlords can keep properties in the portfolio, while generating sales fees and keeping tenants happy.

- Adding extra services like mortgages, conveyancing, and furniture packs can provide even more value.

8. **Chris’ Takeaway:**

- Structured communication is the key takeaway. Don’t cold call for the sake of it—make each interaction meaningful and full of value.

- Structure your follow-ups around key milestones, and always look for opportunities to add ancillary services, which can boost revenue and client loyalty.

**Closing:**

- Megan's insights have provided a fresh approach to relationship building and maximizing value in the property business.

- Chris expresses excitement about using Megan's tips at The Estate Agency and hints at having Megan back on the podcast soon.

**Call to Action:**

- Stay tuned for more episodes packed with actionable insights for estate agents looking to grow their business.

- Don’t forget to subscribe to the podcast and follow us on social media for updates!