VideoAmp's 25-year-old CEO, Ross McCray, talks about his company's ambition to unify media planning across digital, mobile and television – including linear TV media bought during the upfronts.

VideoAmp's 25-year-old CEO, Ross McCray, talks about his company's ambition to unify media planning across digital, mobile and television – including linear TV media bought during the upfronts.

VideoAmp's 25-year-old CEO, Ross McCray, talks about his company's ambition to unify media planning across digital, mobile and television –&nbsp;including linear TV media bought during the upfronts.

Episode 22 - Optimizing The Upfront Buy

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger's award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

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Episode 22 - Optimizing The Upfront Buy

Episode 22 - Optimizing The Upfront Buy

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