Mass campaigns were the cornerstone of the CCP’s rule during the Maoist era. They were used to spread information about policies, inculcate the masses with the correct understanding of communist ideology, and importantly mobilise the people and get the public involved in different schemes to support the so-called building of the nation.

In this episode, we’re going to be talking about the ways propaganda and mass mobilisation techniques were used in Maoist China, and serves as a sort of reference point for future episodes where we’ll be talking about more specific policies and mass campaigns in detail.

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