Marketecture: Get Smart. Fast.

Episode 23: Live from "ID5 On the Road" conference. Is Kokai a product or just a vibe? And IPG's Quantum mania.

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This week we recorded live with Ari, Eric, Allison Schiff of AdExchanger and Mathieu Roche of ID5.

In this episode:

  • Trade Desk's Koka: Product or just a vibe:
  • CTV landmines: https://www.adexchanger.com/digital-tv/advertisers-love-their-ctv-despite-an-abundance-of-programmatic-landmines/
  • Cookies really going away this time: https://www.adexchanger.com/privacy/the-chrome-privacy-sandbox-apis-will-be-generally-available-for-all-users-in-july/
  • Liveramp for sale? https://digiday.com/marketing/amid-a-dearth-of-ad-tech-ma-liveramp-fielded-inbound-inquiries-over-a-potential-sale/
  • IPG Quantumania: https://finance.yahoo.com/news/d-wave-interpublic-group-partner-130000209.html

    • Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.

    Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

    Copyright (C) 2023 Marketecture Media, Inc.

    Learn more about your ad choices. Visit megaphone.fm/adchoices

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    Marketecture: Get Smart. Fast.By Ari Paparo
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