Neil Glat, President of the New York Jets, is our guest this week, as NFL pre-season kicks into gear.

Neil dives into the subject of the NFL's potential for international growth, after several years of successful staging of matches at London's Wembley Stadium. He picks out the growth markets to watch, both for the Jets and the NFL as a whole.

And Neil explains how an NFL team creates a healthy organizational culture, including how teams can set social media policy in an environment in which players are scrutinised more than ever before.

The Facts

The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CUSportsBiz.

Our presenters are Joe Favorito and Tom Richardson.

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