Going viral might feel like the dream, but here’s the truth: it doesn’t automatically mean more sales. In fact, chasing likes and follower counts can distract you from the real work of growing your business.

This week, Beth and Kristi dig into the myth of virality and share why true success comes from consistency and genuine connections. They talk about the “quiet scrollers” who may never comment or like your posts but still reach out when they’re ready to work with you. They highlight how nurturing relationships, showing up with value, and staying authentic will do more for your bottom line than any viral moment ever could.

If you’ve ever felt the pressure to blow up on social media, this is your reminder that you don’t need thousands of followers to build a thriving business, you just need the right ones. Let’s dive in!