Carol Stratford is a partner at Hutchinson Consulting, a leading executive search and consulting firm. She shares her experience strategizing for world class wellness resorts, and tips for senior living marketers to refresh their digital assets and personalize the sales process.

About Carol

Carol Stratford’s dynamic career in strategic marketing and public relations has allowed her to develop a widely recognized expertise in hospitality and wellness. She is a leader in her field, known for analyzing trends and forecasting sales to develop long-term strategies, key objectives and operational execution plans based on business best practices. She has achieved record breaking increases in profits and brand awareness for her clients through her experience beyond marketing and public relations --in customer service training, project management, e-commerce, relationship building, administration, and business development.

Because Carol began in public relations and then moved into marketing, she has a rare ability to understand the perception of a brand in the marketplace, and she has used her unique vision to help develop and deploy innovative marketing plans for some of the most successful brands in the industry, including Marriott, KSL Brands such as Miraval and The Homestead, Four Seasons, Casa de Campo, Six Flags and many more.

Carol’s current role as a Partner at Hutchinson Consulting has enabled the company to enter a new and exciting stage of growth.  She is an integral part of the team that is now expanding into the Senior Living industry, bringing relevant marketing and public relations expertise from hospitality and wellness into the field as it adapts to the increasingly youthful and active mindset of its target audience.

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