In this episode, Scott Needham interviews Liz Saunders, the founder of Fluencer Fruit, a tool for Amazon influencers.

Liz shares her background as an Amazon seller and her journey to building Fluencer Fruit.

She discusses the need for tools in the Amazon Influencer Program and the challenges of marketing the tool. Liz emphasizes the importance of video in Amazon listings and how it can increase sales and reduce returns.

She also discusses Amazon's response to video trends and the future of the Amazon Influencer Program. The episode concludes with Liz sharing how sellers can use Fluencer Fruit for optimization and her contact information for further questions.

Episode Notes:

00:00 - Introduction and Background

01:00 - Building Fluencer Fruit

03:02 - The Need for Tools in the Amazon Influencer Program

04:11 - Marketing Challenges

05:24 - The Importance of Video in Amazon Listings

08:19 - The Impact of Video on Sales and Returns

09:47 - Amazon's Response to Video Trends

13:20 - How Sellers Can Get Videos on Their Listings

14:14 - Case Study: Increase in Sales with Influencer Content

18:13 - Using Fluencer Fruit for Optimization

19:27 - The Future of the Amazon Influencer Program

21:24 - Expansion of the Influencer Program Internationally

22:35 - Closing Remarks

LinkedIn: linkedin.com/in/liz-saunders

Website: www.fluencerfruit.com

Related Post: Leveraging User-Generated Content to Boost Amazon Sales